Various reports state that investment in the ASEAN region has a good future, especially investment in the agricultural sector in general. One of the important instruments in investment is the permits obtained, which are widely reported to influence good governance and the level of public trust in licensing actors. The research aims to reveal the effects of implementing easy permits, and public trust in good governance, by taking cases as the latest research in agricultural-based areas. The research uses a quantitative paradigm, taking cases in Southeast Sulawesi Province, Indonesia. The sample size of 100 people was determined purposively. An important finding that is a scientific contribution is the proof that ease of business licensing can create public trust, and good governance, as well as the public trust that is formed can improve good governance, especially in areas that generally operate in the agricultural sector. The practical consequence is that every government, to absorb investment activities in the future, must strengthen good governance created through ease of doing business and creating public trust.