СУЧАСНІ ТЕХНОЛОГІЇ ЗАЛУЧЕННЯ ФІНАНСУВАННЯ СОЦІАЛЬНИХ ІНІЦІАТИВ

Abstract

The article discusses the development and establishment of crowdfunding as a modern technology for raising funds for the implementation of social projects and initiatives. The term "Crowdfunding" should be understood as a model of collective financing or collective cooperation of a large number of people who voluntarily pool their financial and other resources, mainly via the Internet, to support projects, organizations, other people, etc. The results of the study confirmed the conclusion that funding for social initiatives is decreasing not only in Ukraine but also abroad; the main reasons for this decrease are changing priorities in activities, financial problems of donors, etc. In the context of war, the main advantages of the crowdfunding model of fundraising, compared to traditional ones, include the following: the ability to accumulate a significant amount of resources from a large number of investors, the ability to determine the areas of expenditure more broadly, the speed of receiving funds, greater transparency of information about investment objects, accountability and responsibility of companies to the community of investors or donors, the presence of social impact, and the possibility of wider use of digital tools. Therefore, one of the current challenges is the formation and development of networks of crowdfunding platforms in Ukraine, based on the principles inherent in international platforms. The study reveals the dependence of the development of civic engagement and crowdfunding, in particular, it shows that the public manifests social initiatives through charitable and volunteer actions (targeted actions), as well as through the development of industry clusters (social enterprises), advocacy coalitions, etc. It is noted that financing through crowdfunding platforms allows accumulating not only financial assets, but also human capital in the form of a combination of skills and knowledge, developing the cultural capital of the local community; promotes social cohesion. It is emphasized that the implementation of social initiatives is more effective if the level of public trust in these projects and their actors increases.