Level Of National Economy Research Articles

Soviet Research on the Economic Potential of the Scientific and Technological Revolution and the Theory of the Fourth Industrial Revolution

The article is devoted to the problems of the regularities of the evolution of economic thought, the relationship between the development of economic reality and science, the nature of the similarity of the positions of seemingly completely unrelated theories. In particular, in the text the relation between Soviet research approaches of the socio-economic consequences of the scientific and technological revolution and the theory of the Fourth Industrial Revolution is focused. As a result of modern technological transformations, the economic reality is changing, which, in turn, sets a new research scope for theory. The appeal to historical experience, research of the correlation between theory and practice contributes to the search for answers to modern challenges. The key features of scientific and technological revolution highlighted by Soviet researchers were automation and chemicalization. These components also related to the Fourth Industrial Revolution in the evolved form. In capitalism, they have a direct impact on a number of elements of the economic system, which was reflected by both Soviet economists and modern researchers. Issues on the adjustment of production goals and the functioning of its system are raised. Issues on the adjustment of production goals, the expansion of quality of life criteria are raised. Potential transformations affect both the level of individual enterprises and national economies as a whole (mainly in developed countries). The prerequisites for expanding the role of the government are highlighted. The article concludes that, despite the need to revise a number of provisions, the legacy of Soviet thought, as well as the theory of the Fourth Industrial Revolution, is becoming more topical currently. It is determined by the course of scientific and technological progress. It is noted that the advantage of Soviet approaches is their belonging to a large theoretical system, Marxism. The theory of the Fourth Industrial Revolution is included in the field of several disciplines, but it is not closely related to any already established research tradition.

Pharmaceutical Companies in the Light of the Idea of Sustainable Development—An Analysis of Selected Aspects of Sustainable Management

The strategy of creating value and increasing the competitiveness of economic entities under the idea of sustainable development entails the need to provide access to up-to-date knowledge, which is to strengthen the decision-making basis and increase the level of properties of economic decisions. This argument strengthens the legitimacy of undertaking a research problem, oriented towards an overview of contemporary business challenges in the light of sustainable development, to assess the direction of activities undertaken by enterprises in the economic and socio-environmental sphere in connection with their activities. The need to undertake sustainable activities—with an emphasis on the environmental aspect—is particularly relevant to the pharmaceutical industry, which, in implementing activities oriented towards the protection of human health and life in connection with drug production, treats the issue of concern for the health of the planet as an extremely important challenge. The literature on the subject generally and insufficiently discusses sustainability issues for companies operating in this industry. Recognising the pharmaceutical sector as an area of economy of key importance in the socio-economic dimension at the level of national economies and at the international level, it became reasonable to scientifically identify the indicated issues in relation to pharmaceutical industry enterprises, with particular emphasis on entities operating in Poland. Hence, the main aim of the study, in response to the diagnosed gap, was to assess the directions of improvement of business models of Polish pharmaceutical enterprises, with consideration given to determinants of sustainable development. This study draws attention to the significance of practical choices of pharmaceutical entities—determined by their activity strategy, on sustainable development, as well as the impact of performance on the practice of sustainable development in the light of the assessment of the companies’ managerial effectiveness, demonstrating their significant importance. The realisation of the objective was based on a thorough review of the literature on the topic explored, as well as on the results of a diagnostic survey conducted among Polish pharmaceutical companies. An in-depth analysis of the findings in the area explored was conducted using statistical testing, including statistical ordering of variables, variable correlation matrix, logistic regression, odds ratio, and PQstat software. The main conclusion of the study is the finding that the business models of Polish pharmaceutical enterprises are continuously improving towards increasing the level of sustainable development, and the main determinant for the realisation of the above is the development of innovation, strongly correlated with the category of particularly good results on operations, constituting their managerial effectiveness.

What drives the decoupling progress of China's civil aviation transportation growth from carbon emissions? A new decomposition analysis.

Civil aviation carbon emission reduction is an inevitable requirement for achieving sustainable social development. Realizing the continuous expansion of air transportation scale while reducing the impact on the environment is particularly important. Therefore, it is necessary to accurately understand the relationship between civil aviation carbon emissions and the industry development. This study established a civil-aviation-pointed Tapio decoupling model to identify the decoupling state between transportation scale added and carbon dioxide emissions in China's civil aviation sector. The index decomposition analysis method is further applied to decompose the factors influencing the changes in decoupling states. The empirical study generated three important findings. Firstly, the overall carbon emissions in the civil aviation sector are still growing, while the energy intensity has a tendency to fluctuate and decrease. Secondly, the relationship between carbon emissions and transport turnover is dominated by the expansive coupling, that is, the development of the civil aviation sector is still at the cost of the growth of energy consumption. Nevertheless, the overall decoupling stability is unstable, and the decoupling state is likely to be changed by many external factors. Thirdly, the energy intensity decoupling effect and industry structure decoupling effect are the main reasons for civil aviation carbon decoupling. Meanwhile, the improvement of national economic level during the research period is the dominant negative factor that restrains the carbon decoupling of the civil aviation sector.

The Phenomenon of Corruption and Efforts to Combat Corruption in Indonesia

Corruption that occurs in Indonesia is very worrying and has an extraordinary negative impact on almost all aspects of life. Corruption has destroyed the economic system, democratic system, political system, legal system, government system, and social order in this country. On the other hand, efforts to eradicate corruption that have been carried out so far have not shown optimal results. Corruption at various levels still occurs as if it has become a part of life and is even considered a normal thing. If this condition is allowed to continue, sooner or later corruption will destroy this country. Corruption has three phenomena which include: bribery, extortion, and nepotism. Corruption usually involves other parties, which contains fraud on public bodies or the general public, betrayal of trust, for self-interest, other people or entities that can harm the country's finances or the country's economy. The formulation classified as a criminal act of corruption today can be seen in Law Number. 31 of 1999 concerning the Eradication of Corruption; juncto (jo) Law Number 20 of 2001 concerning Amendments to Law Number 31 of 1999 concerning the Eradication of Corruption Crimes (UUPTPK). The birth of reform has determined corruption as the "enemy" together, in fact it is even more "rampant" with a more sophisticated modus operandi. Corruption is decentralized in various sectors of life and decentralized to the lowest level of life. At the national economic level, current government policies that have the most potential for corruption are political corruption by plundering BUMN assets and playing on contracts. Privatization carried out by the government so far is often not carried out in a transparent manner and there is no public accountability. This kind of pattern has the potential for deviation and has the potential to be misused for the benefit of a particular party or for the sake of maintaining a regime. Observing the phenomenon of corruption in our country as well as the causes of corruption and its impact in the form of suffering for the people, a determination arises that corruption must be eradicated. Once again, corruption must be eradicated

Intellectual economy as an imperative for the development of systems for ensuring the economic security of economic entities

This article is devoted to analyzing the problems of adequate provision of economic processes intellectualization at the level of business structures and relevant state policy approaches for developing the intellectual economy in the context of ensuring economic security. First, the dynamics of the main quantitative indicators of intellectualization processes in the progressive countries of the world are analyzed. The relationship between the processes of intellectualization of economic development and the possibilities of ensuring the economic security of the business sector in martial law conditions is substantiated, which involves the direct involvement of the instrumental support of the intellectual economy in order to eliminate existing security challenges and threats. The critical problems of organizing effective processes of economic systems intellectualization at the national economy level in terms of general economic issues, as well as the consequences of the economy functioning in wartime conditions, have been identified. The key resource components of intellectual economy development, which include intellectual potential, information, knowledge, technologies, and creative potential, have been defined and given an extended description. Features of the infrastructural basis formation of effective generation, practical implementation, diffusion, and further development of the identified resource components are described. A detailed description of the key areas of management activity within entrepreneurial entities to intellectualize the main economic processes is given. Finally, a list of priority directions of state regulatory policy in the field of accelerating the intellectualization of economic systems has been formed, covering the most influential aspects of institutional and legal regulation, planning and programming of development processes, information policy, formation of knowledge infrastructure, provision of appropriate organizational and coordination support.

Study on the External Environment and Countermeasures of China's Dairy Industry—Based on PESTEL Model

The dairy industry, which also complements people's livehood well, is one of the important parts in China's economy. In recent years, along with the rapid ascension of the national economic level, China's dairy industry has achieved high-quality development. However, it is worrying that dairy enterprises are difficult to get rid of the inherent limitations of the industry in the process of operation, which will bring challenges to its development greatly in the future. This paper will start with the basic situation of China's dairy industry, and then use PESTEL model to analyze the external factors related to the development of dairy enterprises. To solve these potential problems comprehensively, some corresponding suggestions will be put forward in the end.

Research on Detection and Safety Evaluation System of Huimin Lane Bridge based on BIM

With the continuous improvement of the national social and economic level the size and quantity of various types of infrastructure in our country have been improved and the community has put forward higher requirements on the level and quality of the construction. In recent years the bridge collapse accidents occur frequently, but our country bridge inspection and safety assessment of the system was established late, our country bridge structure health monitoring system research and application began in the 90. of the 20th century, the implementation of large-scale infrastructure construction projects, bridge health monitoring system also will be rapid development this paper discusses the based on BIM bridge inspection and safety assessment system, and puts forward some practical measures, provides the reference for improving bridge inspection and safety assessment of the system operation level.

Оцінювання митних ургентних інструментів антикризового управління підприємствами в умовах європейської інтеграції

The intensification of military and political instability and the activization of European integration processes necessitate the development and use of precisely urgent instruments at different levels and in different spheres. In the conditions of fulfillment of European integration obligations one of the priority directions requiring urgent reforms is the customs system of Ukraine. Along with the already implemented reforms in the customs sphere, there are still a number of unresolved tasks that require the introduction of effective and progressive tools. At the same time, the effectiveness of such tools is determined on the basis of a comprehensive information base, which is the result of a targeted assessment. Thus, an important problem today is the selection of a reasonable list of indicators to diagnose the optimality of customs urgent instruments to ensure the successful European integration of Ukraine. Indicators of evaluation of customs urgent instruments should be understood as measures of effectiveness of formation and use of customs urgent instruments at different levels in the context of urgent solution of urgent problems of customs nature, elimination or minimization of their negative impact, primarily on export-import operations of enterprises, increasing the favorability of customs services of foreign economic activity subjects and activation of international trade. In order to assess the effectiveness of customs urgent instruments for effective solution of urgent problems of the state customs system functioning and provision of its progressive development the system of diagnostic indicators was prepared based on a number of principles: purposefulness, urgency, anti-crisis, activation, relationship with stakeholders, multilevel orientation, the relationship with European integration, harmonization, specificity, adaptability, optimality, accessibility, effectiveness, information diversity. The developed typology of diagnostic indicators hierarchically differentiates such indicators to assess the impact of customs urgent instruments at different levels (mega-, macro-, meso- and micro-levels) of national economy in order to provide favorable customs services to enterprises as a precondition for enhancing export-import activities in the conditions of Euro-integration transformations.

Features of the assessment of socio-economic effects arising from the construction of lines of freight maglev transport

Background: Transport is a sector of the economy that is subject to general economic laws, including with regard to issues related to investing in real assets, developing means of production, and ensuring expanded reproduction. Along with this, transport is a strategic sector at the state level, ensuring the functioning of the economy as a whole. In this regard, there are certain contradictions associated with the assessment of the effectiveness of investments in transport infrastructure. In most cases, investments in transport infrastructure are valued similarly to investments in a business project. After the issuance of Decree of the Government of the Russian Federation No. 1512 dated November 26, 2019, the approach to evaluating the effectiveness of investments with state participation has expanded, but it does not fully cover the issues of project effectiveness for the state. Along with this, the classical methods for evaluating the effectiveness of investment projects are subject to great subjectivity in relation to the calculation of social effects, as a result of which their applicability to projects at the national economic level is ineffective.
 Aim: to consider the list of effects arising from the construction of transport infrastructure and determine the methodology for calculating the effects for the state.
 Materials and methods: the research methodology is based on the analysis of methods for financial and economic evaluation of investment projects, as well as macroeconomic methods. The information base of the study is based on the official legal and methodological information of the authorities of the Russian Federation.
 Results: as a result of the study, a list of effects for the state arising from the implementation of transport infrastructure development projects was determined, and the procedure for their calculation was substantiated.
 Conclusion: the study confirms that the currently used methods for evaluating the effectiveness of investments in infrastructure projects for the state do not fully and objectively reflect economic realities. The proposed approach to the assessment will make it possible to carry out a comprehensive assessment of the socio-economic effects from the construction of cargo maglev transport lines and improve the quality of management decisions in the transport sector.

Tourism seasonality in small island developing states: evidence from Cyprus

PurposeThis paper adopts a thematic approach to a review of the literature relating to seasonality in small island developing states.Design/methodology/approachThe paper uses a qualitative approach by retrieving data from academic sources and official public documents from the Government of Cyprus. Thematic analysis is employed to provide information in relation to the numerical aspects of seasonality through statistics and the steps taken by official tourism authorities to alleviate seasonality.FindingsThe findings reveal a significant seasonality problem in Cyprus, especially in the high season months and stagnation during the low season months in winter. This causes problems at the national economic level and results in unemployment. However, in recent years, the government has been trying to tackle the problem by rebranding the destination for all seasons, offering a broad spectrum of varied activities, such as niche, special interest, and cultural tourism.Originality/valueThe paper offers a review-based perspective on seasonality in small island developing states and discusses the merits of developing all-year-round tourism.

Application of Kohonen Neural Network in Sports Cluster

People’s physical fitness is directly linked to the national physique of a country. It is an important analysis indicator of the country’s comprehensive national strength and economic level. Moreover, students’ physical and mental health is in a stage of rapid development. Their physical health is not only directly related to their study and life at this stage but it will also have a profound impact on the physical level, health status, and work ability of adults. Starting from the cluster analysis of sports, this article explores the communication effects of sports, communication strategies, and the relationship between sports and the development of users’ healthy habits by defining concepts and types and combining quantitative and qualitative analysis. Study the relationship and then analyze whether sports applications bring people the effect of promoting healthy behavior. This article retrieved documents about the application of Kohonen neural network in sports cluster analysis in domestic literature databases such as Weipu, Wanfang data, and CNKI. A total of 144 documents were retrieved from the database, and the retrieved documents were collected for sports activities. The study of class analysis can avoid human subjective factors and obtain clustering results quickly and objectively, thus providing an ideal clustering method for comprehensive evaluation of sports. The experiment proves the cluster analysis of the impact of sports on people’s physical fitness, the heterogeneity test results are 0% (boys) and 3% (girls), it is believed that there is no statistical heterogeneity in the physical fitness of middle school boys in each study, and P < 0.001 , indicating that the influence of sports on people’s physical fitness is significantly different between the experimental group and the control group. This shows that the application of Kohonen neural network clustering analysis method has great practical value for comprehensively evaluating people’s physical functions and physical fitness. It is an objective, reasonable, effective, and rapid quantitative evaluation method.

Measurement and Influencing Factors of Low Carbon Urban Land Use Efficiency—Based on Non-Radial Directional Distance Function

The development and use of urban land is a major source of carbon emissions. How to reduce carbon emissions in the process of urban land use without harming the economy has become an extremely important issue. This paper integrating carbon emissions into the urban land use efficiency evaluation index system, measures low-carbon urban land use efficiency using a non-radial directional distance function and analyses its spatial and temporal evolution and its influencing factors using a combination of a kernel density estimation method and a Tobit model. The study found that: (1) China’s low-carbon urban land use efficiency shows a fluctuating development and tends to converge; (2) there is much room for reducing land input and carbon emissions in China, and in 2016 alone, land input and carbon emissions in the sample could be reduced by 10.38% and 5.31%, respectively; (3) at the national level, land finance, economic level and population density have a positive impact on low-carbon urban land use efficiency, while the traffic level has negative effects, and these effects show regional heterogeneity. Accordingly, the paper proposes corresponding policy recommendations.

Food Security in Case of Negative Changes in the Environment

Agricultural production is more affected by the increasing changes in the planet's climate than industrial sectors. To this are added global economic and geopolitical aggravations affecting agro-industrial production. The article presents the results of a study of changes in the use of natural resources in agriculture in Russia and, in this regard, an analysis of possible directions in the implementation of the national economic program of food security. The solution of this problem is closely connected with the need to reform the practice of providing state assistance to agricultural enterprises in the near future. The essence of the necessary changes is that additional financial incentives should be provided for farms that adhere to socially useful areas of activity – ​the use of high-performance modern production technologies, its greening, lowering product sales prices, increasing its supplies to domestic and foreign markets. The article also examines the possibility of expanding the use of land, water and biological resources in connection with solving the problem of food security. One of the possible schemes for managing the agro-industrial complex at the national economic level is shown, taking into account the negative impact on its development of external factors due to globalization natural and economic changes.

Fundamental Provisions of the Concept of Balanced Interaction of Society and Nature as Basis of Sustainable Development of the World

The concept of balanced interaction of society and nature as the foundation of sustainable development of the world was built on the basis of researching the current trends of evolution of ecological tool management, studying theoretical principles of enterprise management as an ecological-economic system, practical experience of carrying out environment protection work. Target strategic landmarks, factors, limits and border conditions of their attainment and trends of implementation were identified. The specificity of this concept of balanced interaction of society and nature as the basis of sustainable development of the world means implementation of the complex plan of environment protection measures within the frames of ecological-economic policy of the enterprise (on the microlevel) and on the level of national economies (on the global level) aimed at preservation, restoration and increase in environment capital according to the level of adverse impact on nature. Fundamental provisions of the concept should be based on technologies of optimizing modeling of forecast processes and foresight thinking, which identify potentially risky phenomena and threats arising in the space and threatening life on the planet. The author’s fundamental provisions of the concept of balanced interaction of society and nature as a basis of sustainable development of the world are acute not only for Russia but for national economies all over the world. The authors show hope and interest in proliferation of provisions of the given concept under the UN auspices.

An Empirical Analysis of the Influence of Volleyball Elective Course on Students' Physical Health Based on Digital Image.

In recent years, due to the continuous improvement of the national economic level and the increasing academic burden of students' main courses, students' physical health problems (e.g., obesity, vision, and lumbar spine) have become more and more serious, which urgently needs the attention of relevant departments of national education and parents. This paper will use digital image technology to create a physical parameter measurement system and use literature, comparative analysis, and other research methods to analyze the impact of volleyball elective courses on students' physical health. Firstly, this paper explains the theory of image processing technology and analyzes the parameters of human body scientifically; secondly, it detects the physical parameters of human body in digital images and also designs an image recognition system; finally, through experimental analysis, the accuracy of identifying key points of images is relatively high. After the system is adopted, the error of the measurement index is small. After the training of human body indexes, the effect of volleyball can be effectively improved.

External quality assessment providers' services appear to more impact the immunohaematology performance of laboratories than national regulatory and economic conditions.

Medical laboratories may, at their own discretion, exceed but not undercut regulatory quality requirements. Available economic resources, however, may drive or hinder eagerness to exceed minimum requirements. Depending on the respective scopes of regulatory and economic framework conditions, differing levels of quality efforts to safeguard laboratory performance can be anticipated. However, this has not yet been investigated. Immunohaematology external quality assessment (EQA) results collected by 26 EQA providers from their participant laboratories in 73 countries from 2004 to 2019 were evaluated. Error rates were aggregated in groups according to the respective national regulatory and economic framework conditions, to whether or not expert advice was provided in case of incorrect results, and the frequency of EQA samples. These representative data indicate no association between national regulatory (mandatory participation in EQA, monitoring of performance of individual laboratories by authorities, financial consequences of incorrect results) and economic (level of national income, share of national health expenditure) conditions to the quality performance of medical laboratories in immunohaematology. However, EQA providers' support for laboratories in the event of incorrect results appear to be associated with lower error rates, but a high EQA sample frequency with higher error rates. Further research into the impact of introducing or changing services of EQA providers is needed to confirm the results found in this first of its kind study.

Asian apparel industry: geographic specifics and key development areas

The global textile and apparel sector historically played a key role in the developing economies of Asia, which now account for three quarters of global apparel exports. Today as new countries embark on the path of export-oriented industrialization, the geography of the industry is expanding due to the emergence of new clothing manufacturing centers in Asia. The article is dedicated to a comprehensive analysis of the spatial organization of the garment industry in the Asian region. The modern dynamics of the economic indicators of the industry at the national level is considered, key trends are indicated. The parameters of the suppliers search in combination with the location factors of the textile and apparel industry are revealed, and their influence on the spatial pattern of the industry is explained. At the regional level, the identification, qualitative and quantitative analysis of the concentration areas of the textile and apparel industry is carried out based on location of production sites of the leading companies in the industry. In total, 14 areas of the export-oriented textile and apparel industry in Asia have been highlighted and divided into three types based on their product and technological specialization, the size and ownership structure of enterprises, and backward linkages to the textile sector. It was revealed that the trend of shift of garment production continues both at the level of national economies (to other countries) as well as at the regional level (from large centers to the inner regions of countries), however, the return on the model of constant search for new production facilities for cost reduction is decreasing.

О НЕОБХОДИМОСТИ РЕАЛИЗАЦИИ ПРИНЦИПА "ФОРМИРОВАНИЯ ПРО-ГРАММЫ СТИМУЛИРОВАНИЯ ТРУДА" СИСТЕМЫ НАУЧНОГО УПРАВЛЕНИЯ Ф. ТЕЙЛОРА В СОВРЕМЕННЫХ УСЛОВИЯХ СОЦИАЛЬНО-ЭКОНОМИЧЕСКОГО РАЗ-ВИТИЯ

The article presents the results of a study of the processes of implementing the principle of "formation of a labor incentive program" of the F. Taylor scientific management system, formed to manage enterprises as socio-economic systems of the microeconomic level, in relation to the modern macroeco-nomic system of socio-economic develop-ment at the state (national economy) level. The features of the implementation of the principle of the "labor incentive program" in the implementation of the processes of managing the socio-economic development of Russia both in conditions of nominal eco-nomic stability and in objectively crisis condi-tions of management are demonstrated. The problems of implementation of the principle of "formation of the labor incentive program" in the management of the national socio-economic system in modern conditions are analyzed, and proposals are formulated to ensure its implementation.

Ensuring Legal Protection of the Results of Intellectual Activity and the Commercialization of Rights to Them in the EAEU

The paper is devoted to the legislative and organizational instruments employed to ensure protection of the results of intellectual activity and the commercialization of rights to them in the member countries of the Eurasian Economic Union (EAEU), in particular in Armenia, Belarus, Kazakhstan, Kyrgyzstan, Russia, Uzbekistan (Observer in the EAEU). The authors have examined the regulatory and legal framework in the field of intellectual property of the EAEU countries, the experience of national patent offices, problematic issues of the modern development of the intellectual property (IP) market, commercialization of the results of intellectual activity (RIA). The role of the intellectual property market institutions in the management of rights to RIA was identified using a Russian venture company as a case study. The legislation analysis has revealed differences in approaches and depth of elaboration of the IP market institutionalization, heterogeneity of innovative and technical potential and legislation in the field of innovation. In addition, the analysis has determined the tasks of the EAEU member countries in the field of intellectual property protection and the need for further integration of the EAEU countries to form an effective IP market. The paper draws attention to the possibility of integrating the EAEU member states in the field of IP, which is important in the context of the progressive socio-economic development of countries. At the level of national economies, it is advisable to form IP ecosystems with due regard to the harmonization of the EAEU countries legislation in the field of protection of rights to RIA, as well as to create conditions for an effective institutional environment, that is flexible and adaptive in relation to all EAEU countries interested in cooperation. Constructing an interstate system of legal, financial, organizational mechanisms for the commercialization of rights to IP objects, using IP objects and the dissemination of best practices, for example, the experience of the Russian Venture Company as a development institut, constitute integral conditions for the effective functioning of the common IP market of the EAEU countries is the ion.

THE ROLE AND OBJECTIVES OF MARKETING IN THE CONTEXT OF CIRCULAR ECONOMY DEVELOPMENT

The article considers the role and place of marketing in the socio-economic system, which operates on the principles of a circular economy. The need for a systematic consideration of marketing at the national economy level with involvement of macromarketing categories and concepts is shown. Accordingly, marketing should be considered at two levels: policy at the individual organization level and marketing system level. The subject, object, and tasks of macromarketing in connection with the needs of the circular economy are determined. It is shown that under the influence of Industry 4.0, the uncontrolled development of marketing systems creates risks of inefficient use of resources, non-responsible consumption, and growth of digital inequality, which contradicts of the circular economy goals. In this regard, it is proposed to consider educational programs of responsible consumption and corporate social responsibility policies at the organizations level as tools for ensuring circularity in marketing. The relationship between the use of digital marketing and the requirements for energy saving and energy efficiency is indicated, therefore the widespread introduction of digital marketing is considered as an important step towards ensuring the functioning of the circular economy. It has been proven that the active use of digital technologies in marketing should also lead to an increase in the economic efficiency of organizations and the national economy functioning as a whole in order to ensure the technological innovations necessary for a circular economy. Due to the risk of digital inequality associated with it, deindustrialization, falling household incomes and degradation of the domestic market, and the need to ensure an innovative development trajectory, it is proposed to consider marketing not only as an element of the consumer, but also the innovative subsystem of society. A marketing model is proposed that meets the requirements of a circular economy development in the process of Industry 4.0 developing. Directions for changing/expanding theoretical and methodological approaches to marketing are formulated in accordance with the proposed model.