Level Of Consumer Awareness Research Articles

Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases

This study reviews the use of artificial intelligence (AI) technology applications, particularly augmented reality (AR) and virtual reality (VR), in the beauty and cosmetic industry (BCI). It investigates the transformative potential of AI-enabled solutions in BCI and its impact on consumer satisfaction. While consumers are willing to adopt smart technology tools and solutions into beauty services, there is a lack of clarity on the level of consumer awareness and willingness to utilise AI-led technologies. To fill this gap, this study develops a conceptual framework based on AI affordances by classifying them into four distinct affordances of AI, namely: existence, perception, actualisation, and effect. We employ a mixed-method analysis, using 177 user testimonials and a quantitative analysis of 866 users. The uniqueness of this study is investigating the moderating role of virtual trial experience in BCI. The study found that AI compatibility significantly impacted all three dimensions of affordance perception. We confirmed that perceived relative advantage also had a significant positive influence on all three dimensions of affordance perception. In addition, all the affordance perception variables significantly positively affected the willingness to adopt traditional beauty and cosmetic product purchase methods. The results also confirmed the significant moderating role of virtual trial experience magnifying the willingness to embrace AI assisted beauty and cosmetic purchases. The findings contribute to an enhanced understanding of AI integration tools in BCI, and provides an insight into consumers’ willingness and awareness to adopt smart technologies in beauty services.

Analysis of provision of insurance services from property types of insurance

Introduction. In today's world, property insurance plays a key role in the financial stability of both individuals and businesses. It is an important element in the country's economic security system, which ensures the protection of assets and minimizes financial losses in case of unforeseen events. In the conditions of growing economic uncertainty and increasing influence of various risks, the effectiveness of property insurance takes on special importance. In this regard, research and analysis of the dynamics of the development of property insurance, its current state and trends in Ukraine is relevant. The purpose of the article is to determine the essence and types of property insurance, assess the features and dynamics of property insurance, as well as the main problems and directions for improving and increasing the level of effectiveness of property insurance in Ukraine. Research methods. The following research methods are used in the scientific article: induction, deduction - to analyze and determine the economic essence of property insurance and the main approaches to its classification; the synthesis method - to determine the main problems and obstacles that affect the effectiveness of property insurance in Ukraine, as well as when determining directions for improvement and increasing the level of effectiveness of property insurance; comparison - when assessing the features and dynamics of property insurance, as well as the researched structures of the main types of property insurance; tabular method - for displaying statistical indicators of the dynamics of insurance premiums and payments in terms of types of property insurance; modeling method – for displaying property types of insurance and the dynamics of insurance premiums and payments. The results. The economic essence of property insurance and the main approaches to its classification have been studied. An assessment of the features and dynamics of property insurance is provided, as well as the structure of the main types of property insurance is investigated. The main problems and obstacles affecting the effectiveness of property insurance in Ukraine are identified, in particular macroeconomic, such as the volatility of the economy and legislative changes, and microeconomic - the quality of service provided by insurers, the level of consumer awareness and their trust in insurance products. Directions for improving and increasing the level of efficiency of property insurance are proposed, including the development of new insurance products, optimization of risk assessment processes and insurance payouts, as well as the implementation of advanced IT solutions to increase the efficiency of insurance companies. In particular, it is recommended to focus on increasing the financial literacy of the population, expanding reinsurance opportunities and improving state regulation.

FACTORS INFLUENCE CUSTOMER AWARENESS OF HALAL COSMETIC PRODUCTS

The halal beauty industry is currently expanding. The levels of consumer awareness regarding the components used in skincare and cosmetics products have significantly increased. In Malaysia, halal cosmetic products are rapidly gaining popularity among consumers and business stakeholders despite the abundance of other commercial goods available today. The demand and supply in the local cosmetic sector are being significantly reshaped by the growing degree of education and knowledge regarding halal products. Unfortunately, there has not been much research done on halal cosmetics. Therefore, the purpose of this study was to find out the effect of advertising, knowledge, attitude, product characteristics and social influence that may assist in customer awareness of halal cosmetic products. The total of 384 customers in Perlis participated in this study voluntarily. The data collection based on self-administered questionnaire. The time horizon of the study conducted was one year. The data was analysed using descriptive and regression analysis. The findings obtained in this study indicated that advertising, knowledge, attitude, product characteristics and social influence had significant positive relationship with customer awareness. This results provide valuable insight for the body of knowledge in the field of halal research as well as the development of the halal products industry.

ЭВОЛЮЦИЯ РАЗВИТИЯ ИНТЕРНЕТ-МАГАЗИНОВ И ПОТРЕБИТЕЛЬСКОГО ПОВЕДЕНИЯ

This article is a study of the dynamics of changes in the field of online trading and the impact of these transformations on consumer choice and expectations. Tracing the evolution of online stores from their inception to current trends, the article examines key development stages, technological innovations and changes in business models. Particular attention is paid to the impact of online commerce on purchasing behavior, including changes in preferences, the level of consumer awareness and their attitude towards online shopping. The authors examine what factors are shaping the modern online retail landscape, including the use of technology, the development of marketing strategies, and the implementation of personalized approaches. Ultimately, the article provides a comprehensive understanding of the evolution of online shopping and its impact on the expectations and preferences of modern consumers.

Factors Affecting Consumer Purchase Intentions of Organic Products in Lalitpur District

This study aims to identify consumer buying behaviour towards organic foods in the Lalitpur district. The specific objectives of this study are to study the awareness of consumer buying behaviour toward organic foods and to identify the factors that affect consumer buying behaviour towards organic foods Nepalese market. This study uses descriptive and inferential analysis based on primary data. The survey method is used as a closed-end questionnaire research method. Each variable is measured using 5-point Likert scales. Both descriptive and inferential analysis were used as statistical tools for the analysis in this study, 200 sample sizes have been used to analyse consumer buying behaviour toward organic food foods in Sunakothi, Thecho, and Chapagau of Lalitpur district. The results indicate that consumers have a positive awareness of organic foods. Thus, it concluded that respondents’ awareness level was good while buying organic foods. Based on the result, health-conscious, environment conscious, price, and taste awareness affect consumer buying behaviour towards organic foods. Consumer awareness level is quite well about organic foods. The majority of respondents were conscious of their health while buying organic foods. Most consumers feel that organic foods prices are higher than conventional foods. This study concluded that the Nepalese market was aware of organic foods. The awareness level of consumers was quite good.

Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords

With the increasing prominence of digital media, retailers attempt to attract consumers to their websites by investing in sponsored search advertising. However, due to stiff competition among retailers, sponsored search advertising can be expensive. This paper develops a multi-period, dynamic programming model that provides a retailer with an optimal portfolio of generic and branded bids. We model two critical aspects of consumer search behavior: (i) the spillover effect of generic searches leading to branded search arrivals in subsequent periods and (ii) the memory effect that leads to a decline of consumer awareness of a brand over time. We find that the retailer can effectively shuffle his investments on generic and branded keywords depending on several consumer parameters, e.g., awareness level, brand retention and reservation price variances. We develop a bidding policy framework to highlight the shift in bid shares from generic to branded at different levels of consumer awareness. We find that harnessing the benefits of spillover from generic to branded keywords allows the retailer to save on generic bids at higher awareness and retention levels and lower variance in consumers’ reservation prices. Further, we extend our model to different consumer purchase situations/ product classifications, viz., Convenience, Shopping and Specialty purchasing. Our analysis suggests prevalence of generic bids for certain purchase/product situations, whereas branded bids remain salient in other situations.

Determinant of Consumer Awareness Toward Halal Food During The Covid-19 Pandemic: Evidence from Indonesia

This study aims to explain the level of consumer awareness of halal food products. In addition, this study also aims to examine the factors that determine the level of consumer awareness of halal food products. This research is explanatory research with a quantitative approach. Sources of data in this study are primary and secondary data. This study uses primary data sources with survey methods. The number of samples used was as many as 385 people. The data obtained were analyzed using Structural Equation Modeling (SEM) analysis. This study is a development of previous research that investigated and measured the index of consumer awareness of halal food products in Indonesia. This study found that the level of consumer awareness of halal food in Indonesia is very high. Meanwhile, the determining factors are religiosity, media exposure, and hygiene reasons.

기업의 ESG역량과 기업가치의 관계에 대한 연구: 소비자 인지의 조절효과를 중심으로

Given that consumers’ awareness of a company’s positive ESG activities can help improve the image and value of such a company, it raises the need for research that examines the role of consumer awareness in the relationship between ESG competency and firm value. This study examines the relationship between ESG competency and firm value by looking at the customer’s awareness. The analysis showed the following two results. First, among ESG competencies, the environment and social evaluations had significantly positive effects on firm value, while the governance structure evaluation had no significant effect. In other words, a company’s environmental and social competence, excluding that of corporate governance, is valuable information in enhancing its firm value to the stakeholders. Second, the effect of ESG competency on corporate value highly depends on the level of consumer awareness. In other words, the higher the level of consumers’ awareness of ESG competency, the more significant the effect of ESG competency on the firm value. This study provides a variety of practical implications to corporate decision-makers by empirically verifying the effect of a company’s ESG competency on its firm value and looking at ways to maximize such effect.

Factors Affecting Consumer Purchase Intentions of Organic Products in Lalitpur District

This study aims to identify consumer buying behavior towards organic foods in the Lalitpur district. The specific objectives of this study are to study the awareness of consumer buying behavior toward organic foods and to identify the factors that affect consumer buying behavior toward the organic foods Nepalese market. The study used descriptive and inferential analysis based on primary data. The survey method is used as a closed-end questionnaire research method. Each variable is measured using 5-points Likert scales. Both descriptive and inferential analyzes were used as statistical tools for the analysis of the data collected. In this study 200 sample sizes have been used to analyze consumer buying behavior towards organic foods in Sunakothi, Thecho, Chapagau of Lalitpur district. The results indicate that consumers have a positive awareness of organic foods. Thus, it concluded that respondents' awareness level was good while buying organic foods. Based on the result, health-conscious, environment conscious, price, taste awareness are factors affecting consumer buying behavior towards organic foods. Consumer awareness level is quite well about organic foods. The majority of respondents were conscious of their health while buying organic foods. The majority of consumers feel that the prices of organic foods were high than conventional foods. This study concluded that the Nepalese market was aware of organic foods. The awareness level of consumers was quite goods.

Halal Awareness on Indonesia Consumer

This paper aims to determine the role of halal awareness as a mediating variable of relationship between consumer behavior, religious orientation, and consumer motives towards the purchase intention of halal-labeled food products. This research uses a survey method by conducting structured interviews including questionnaires to 524 respondents who are consumers of halal-labeled food products. The data are analyzed using SMART – Partial Least Square (SMART-PLS– PLS. Based on the result, it is found that halal awareness provides a positive contribution in connecting consumer behavior, religious orientation, and consumer motives towards the purchase intention. The information of the role of halal awareness can be used by the halal product company to formulate marketing strategy for halal products by considering the level of consumer awareness. This research is only limited to the consumers of halal products who are Muslims, and only done in urban areas. So, it can be assumed that the respondents are consumers who have good access to information. Several researches have conducted a study of halal awareness, but this study examines the role of halal awareness variables by involving internal consumer factors such as religiosity and consumer motives in Indonesia in which it is known as a Muslim-majority country. The author agrees with the condition that Muslim communities have a high level of care for searching halal product but for countries with Muslim population domination to have different behaviors and halal awareness can be determining factor in consumer’s decision making.

Level of consumer awareness among the college students

This study aims at examining consumers’ awareness level towards labeling information of product in marketing practices based on an empirical study of college students in Tikapur Municipality, Kailali. This study depends on a purposive sample of 180 students whichhave been selected from management, education and humanities faculties studying in graduate level at Tikapur Multiple Campus and Birendra Vidhya Mandir Campus at Tikapur, with a structured questionnaire to measure consumer buying behavior regarding the basic labeling information of packaged products, utilizing a four-point rating scale for measurement. The overall findings communicate that the aggregate consumers’ awareness level is low towards labeling information of packaged product in marketing practices. Furthermore, awareness level of management students is high in comparison to nonmanagementstudent.Similarly,maleconsumersarefoundmoreawarethanfemale.Thisstudyexploresthestatusandlevelofconsumerawarenessforthefirsttimeinstudyareaalongwiththesuggestionstoconsumers,businessmen,consumerforum,governmentunitsandpublic policymakers to improve the current status of consumer awareness, with implications for better business strategies and more useful to consumerism.

PREDICTION OF INCOMING ORDERS USING THE LONG SHORT-TERM MEMORY METHOD AT PT. XYZ

Currently the need for domestic packaging paper continues to increase, driven by the level of consumer awareness about sustainable packaging. PT XYZ is a local company engaged in the Corrugated Cardboard Box (KKG) industry. So far, the problems in fulfilling incoming orders every month are not optimal with an average of about 30% inaccuracy. This is because the orders that enter cannot be predicted. As an effort to win market competition in packaging paper, PT. XYZ must improve the fulfillment of incoming orders by predicting incoming orders using the Long Short-Term Memory (LSTM) method. The aim of this research is to provide a predictive model for incoming orders in accordance with the needs of order fulfillment to be applied to production planning. So that order fulfillment can be on time. The method used in predicting incoming orders is the Long Short-Term Memory (LSTM) method using weighting evaluations with the lowest Root Mean Squared Error (RMSE) and Augmented Dickey-Fuller test (ADF). The test results of the LSTM method with parameter sizes of Batch: 1 Epochs: 5000 Neurons: 1 show that the RMSE for MDM products is 8.767582 and 0.287924, LNR products are 10.623984 and 0.466621, WTP products are 1.636849 and 0.361515 lower than the size of the fit parameters for other LSTM models, and the ADF Statistic value for MDM products -6.137597, LNR -6.753697, WTP -4.872927

Система бренд-менеджменту підприємств Fashion- індустрії

Aim of the article. The purpose of the article is to reveal the system of brand management implementation in fashion companies and to develop a plan to create a brand management department in such companies. Analyses results. The style and basic principles of brand management should be based on the company's activities and technologies that should be used in brand management and communication strategy with the target audience. Based on this information, we have a functional structure for the implementation of brand management in the company, as well as areas of responsibility of the company's employees working in this area. Brand management is a comprehensive regular management of building and improving the brand, which is carried out at all stages of its development. To effectively manage a company's brand, it is necessary to determine the core value of a particular brand and broadcast it to the target audience. If a brand is a set of values and attributes, then branding is a specific step that a company takes to express its individuality. Branding is how a company manages the perception of a brand by consumers. Brand management can be considered in three directions: a) scientific basis - a system of scientific knowledge that includes the theoretical basis and methodological practice of the world's leading companies in the field of brand management and branding; b) corporate brand management - reflects the corporate vision of the company's mission, its culture and management style. An important area of corporate brand management is the development of corporate identification programs, which achieve the company's recognition in the market, provides a high level of consumer awareness of brands and develops customer loyalty; c) the process of brand management (branding) - aimed at developing the appropriate personality. Branding includes several basic areas, namely: organizational component (formation of a team, unit and consolidation of functions under the relevant management); market research; development of the brand concept; lanning of marketing programs for brand development; organization and marketing activities management. Based on the specifics of the scope of activities of companies engaged in fashion, and the functionality needed to implement brand management in this type of enterprise, recommendations were developed for the structure of the brand management department in companies and areas of responsibility of employees, their tasks and responsibilities. The flows and sources of information, the process of its processing and the mechanisms of interaction of responsible persons within the department responsible for the brand management process are considered. Conclusions and directions for further research. Drawing conclusions, we can say the following. Creating a strong brand and implementing brand management in the company is now a necessity for any company. And in order for brand management and its promotion on the market to be successful, the company must create an appropriate organizational structure based on the specific goals of the company and the tasks set before the brand. The formation of the structure of the brand management department of the organization directly depends on the scope of the company, its scale, the characteristics of the target audience of the brand, the need for physical outlets or the company's focus on work in e-commerce. The article presents developments on the typical structuring of the brand management department at enterprises operating in the fashion industry. Depending on the factors listed above, the structure can be adapted to the needs of a company in this area. It should also be noted that with the development of technology and the emergence of new channels of communication, such a structure will be constantly changing, adapting to modern realities. Keywords: brand management, branding, enterprises, fashion industry

The role of Corporate Social Responsibility in the decision-making process of consumers in Ukraine

This paper aims to investigate the impact of Corporate Social Responsibility (CSR) of Fast Moving Consumer Goods (FMCG) companies on consumer buying behavior in the Ukrainian market. The qualitative data for this study were collected with the help of semi-structured interviews conducted with a total of 10 respondents, including 5 Ukrainian consumers (with different levels of responsible consumption adoption) and 5 CSR experts from FMCG companies located in Ukraine (both local and global; with CSR adoption level varying from low to well-developed). The data obtained for this study revealed that the level of consumer awareness about CSR in Ukraine is still low. However, the level of awareness and the actual consumption of responsible products are constantly growing. The results also show that Ukrainian consumers who already have some level of awareness about CSR perceive CSR communication as more credible when it does not originate from the company directly or is endorsed by a third party. At the same time, interviewed experts stated that to raise awareness among the wider population, FMCG companies have to communicate their CSR achievements directly and massively. Ukrainian consumers are mostly impacted by the product-related CSR type, such as bio-ingredients and sustainable packaging. Price premium for responsible products is the key factor that causes the “intention-behavior gap” in Ukraine.Practitioners from the FMCG industry in Ukraine may use the information provided by this study to shape their CSR strategies, which will allow them to cater to societal demands and, as a result, impact consumer buying behavior.

DETERMINATION OF CONSUMERS' BEHAVIORS IN FOOD PURCHASING, CONSERVATION, CONSUMPTION AND FOOD SAFETY

The purpose of this research was to determine consumers’ behaviors regarding food purchasing, conservation, consumption and food safety in urban areas of Samsun province, Turkey. Data were collected through questionnaires from 384 consumers who were involved in purchasing and handling food in their families. Research results revealed that more than half of the respondents were aware of the concept of food safety. The main issues that consumers consider when buying food are the expiry date, brand and packaging. Television was the most frequently used source of food safety information. The results of regression analysis showed that being a woman, duration of education, and family income positively affected food safety awareness. In order to ensure food safety, it is necessary to establish a system under which both all food items are traceable and proper inspection process are carried out. Beside legal sanctions for wrong practices, there is also a need to raise awareness and increase the social responsibility of the people involved in the production and marketing of food items. Since food production is largely dependent on consumer demand, which is therefore one of the key elements in the sector, firms should develop marketing strategies that take account of consumers demands and the sensitivity of the community regarding the issue of reliable food. For this purpose, the awareness level of consumers about food safety needs to be increased by using information sources that are commonly used by consumers.

The effect of perceived CSR effort on consumer brand preference in the clothing and footwear sector

PurposeThe purpose of this study is to explore the influence of perceived corporate social responsibility (CSR) effort on consumer preference in the case of brands with different CSR histories in the clothing and footwear sector.Design/methodology/approachThis study uses the conjoint analysis method and analyzes a sample of 381 French consumers. Two sports brands were tested in this experiment: Nike and Patagonia.FindingsThe results show that despite the sensitivity of the respondents to the social and environmental conditions involved in the manufacture of the shoes they purchase, they mainly preferred Nike – regardless of its shorter CSR history and significant criticism for social issues in its value chain. Customer recognition of a greater CSR effort by Patagonia does not seem to change this preference.Research limitations/implicationsOne fictional product was tested, and the two selected brands have different levels of recognition by French consumers. To strengthen the external validity of the results, it would be interesting to repeat the study using other, real products and other brands with a similar offer on the market and level of consumer awareness.Practical implicationsThe findings suggest that the ethical dimension of the product should not be put forward as the main selling point, but rather as an added value for the product.Originality/valueAlthough there has been an increasing number of studies of consumer behavior toward ethical attributes in recent years, none to date have compared this behavior for products of ethical brands with different CSR histories.

Justification of Ukraine’s tourist services development strategy

The article aims to research problems and prospects of development of the tourist services market of Ukraine. According to the method of developing the environmental profile, the factors of external and internal environment that have impact on the development of Ukraine’s tourism industry have been determined. It is defined that the most influential factors of the microenvironment are the high degree of customer commitment to the services of tourist enterprises, the provision of payment forms and terms of receiving services favorable to tourist enterprises, the low level of consumer awareness about the tourist enterprises’ services, the mismatch of the range (quality) of services to customer requirements, buyers’ high sensitivity to the price. It is established that the tourism industry enterprises are most influenced by the following macroenvironmental factors: economic, political, ecological, scientific and technological. According to the research results, the paper determines the strategic goal of Ukraine’s tourist services market development – to make Ukraine a country of clean and attractive environment, as well as of culture, tourism and recreation. Coefficients of influence of micro-, macro- and internal environmental factors on Ukraine’s tourist services market development are calculated and their influence on Ukraine’s tourist industry development is investigated. According to the SWOT analysis results, the strategy of the tourist services market development is substantiated. This is a reference strategy of development – the strategy of concentrated growth implemented in the same direction as the market development. The implementation of this strategy requires considerable marketing efforts on the part of tourism enterprises. It is proved that the effectiveness of the strategy depends on organizing the process of its implementation and control over the implementation. The priority directions of implementing the strategy of Ukriane’s tourist services market development are defined: to increase regions’ competitiveness and strengthen their resource potential, to ensure human resources development and interregional cooperation. JEL Classification: R58.

Food safety knowledge, behavior and attitude of Libyan consumers

This research aims to study and analyze the relationship between consumer awareness and consumer protection issues relating to food safety; the researcher defined a set of variables associated to consumer awareness in this research to study the relationship between this awareness and between some of the economic and social characteristics of consumers such as the level of income for the head of household, level of education for the research samples and some other characteristics related to awareness of the consumers. To achieve this goal the researcher prepared a questionnaire for this purpose which been fulfilled from a random sample of Libyan students who are studying at Near East University in various specialist and stages of university study. To analysis these data the researcher has used non-parametric statistical analysis for the previous relationship, due to the nature of metadata where Chi square has been used to study the moral awareness of the relationship between the consumer and all of the level of income and level of education. These results showed the presence of statistically significant relationship between the level of consumer awareness and the level of income and the level of education, the results also showed that there were significant correlation between consumer awareness and all of the level of income and level of education. The study concluded that consumer protection policies should be directed to teach and educate consumers with a focus on lower-income segments of society and in the lower level of education.

The Mediating Effect of Personal Norms Towards the Relationship of Values and Perception of Event Greening Efforts

There is growing interest among the consumers all over the world for protection of the environment. Green consumerism has increasingly received attention since the increased level of consumer awareness towards green products/services. However, studies to unveil the relationships between personal norms and values of green products/services and consumers’ perception are still relatively less in Malaysia. Personal norms are defined as feelings of personal obligation people experience that impel individuals to behave in ways supporting their values and beliefs. Malaysian consumers that are conscious about their health and the environment and going green will most likely have a positive attitude towards this issue. Some of the consumers are aware of the green concept and their perception towards the idea of going green. Consumers’ perception towards the green concept and initiatives of going green is important and will have an impact. The consumers’ green behaviour forces them to seek products/services that will contribute towards saving the environment. However, the consumers’ perception towards going green and the unforeseen advantage of going green needs to be determined to discover the extent to which Malaysian consumers are actually aware of the green concept. Products and green practices in Malaysia also influenced the consumers’ perception towards the green concept. The researchers wants to investigate from the perspective of event attendees. This research aims to explore the values, beliefs and norms theory on event attendees that influence on values and the effect that personal norms have that will influence their perception on sustainable practices at events. The result indicated that the effect of norms toward the relationship of value and perception can be categorized as partial mediating effect since the direct effect of value toward perception was significant.

Consumer Empowerment in the Digital Economy: Availing Sustainable Purchasing Decisions

The advent of the digital economy and, implicitly, of competition in the online marketplace has triggered new challenges in terms of consumer protection approaches. Online, consumer skills are expected to be improved and the level of consumer awareness and engagement increased. These are the baseline prerequisites of the sustainable purchasing decision and, thus, should be considered as pillars of responsible online consumption. Consistent with the novel consumption challenges, the current paper is intended to advance and test a research model integrating five main constructs, namely, competition in the online marketplace, online consumer skills, online consumer awareness, online consumer engagement and sustainable purchasing decision. A total of 318 college students—a representative population of the new Millennials generation—accepted the invitation to participate in a questionnaire-based survey. In order to pertinently analyze the collected data, a structural equation modeling technique based on partial least squares was employed for the assessment of the measurement and the structural model. The findings indicated that the model explained 24.4 percent of the variance of sustainable purchasing decisions, while the highest influence was exerted by the improvement of online consumer skills. This implies that online providers should revisit their products sustainability standards on purpose to preserve a competitive advantage.