Food safety knowledge, behavior and attitude of Libyan consumers

Abstract

This research aims to study and analyze the relationship between consumer awareness and consumer protection issues relating to food safety; the researcher defined a set of variables associated to consumer awareness in this research to study the relationship between this awareness and between some of the economic and social characteristics of consumers such as the level of income for the head of household, level of education for the research samples and some other characteristics related to awareness of the consumers. To achieve this goal the researcher prepared a questionnaire for this purpose which been fulfilled from a random sample of Libyan students who are studying at Near East University in various specialist and stages of university study. To analysis these data the researcher has used non-parametric statistical analysis for the previous relationship, due to the nature of metadata where Chi square has been used to study the moral awareness of the relationship between the consumer and all of the level of income and level of education. These results showed the presence of statistically significant relationship between the level of consumer awareness and the level of income and the level of education, the results also showed that there were significant correlation between consumer awareness and all of the level of income and level of education. The study concluded that consumer protection policies should be directed to teach and educate consumers with a focus on lower-income segments of society and in the lower level of education.