Abstract
Introduction. In today's world, property insurance plays a key role in the financial stability of both individuals and businesses. It is an important element in the country's economic security system, which ensures the protection of assets and minimizes financial losses in case of unforeseen events. In the conditions of growing economic uncertainty and increasing influence of various risks, the effectiveness of property insurance takes on special importance. In this regard, research and analysis of the dynamics of the development of property insurance, its current state and trends in Ukraine is relevant. The purpose of the article is to determine the essence and types of property insurance, assess the features and dynamics of property insurance, as well as the main problems and directions for improving and increasing the level of effectiveness of property insurance in Ukraine. Research methods. The following research methods are used in the scientific article: induction, deduction - to analyze and determine the economic essence of property insurance and the main approaches to its classification; the synthesis method - to determine the main problems and obstacles that affect the effectiveness of property insurance in Ukraine, as well as when determining directions for improvement and increasing the level of effectiveness of property insurance; comparison - when assessing the features and dynamics of property insurance, as well as the researched structures of the main types of property insurance; tabular method - for displaying statistical indicators of the dynamics of insurance premiums and payments in terms of types of property insurance; modeling method – for displaying property types of insurance and the dynamics of insurance premiums and payments. The results. The economic essence of property insurance and the main approaches to its classification have been studied. An assessment of the features and dynamics of property insurance is provided, as well as the structure of the main types of property insurance is investigated. The main problems and obstacles affecting the effectiveness of property insurance in Ukraine are identified, in particular macroeconomic, such as the volatility of the economy and legislative changes, and microeconomic - the quality of service provided by insurers, the level of consumer awareness and their trust in insurance products. Directions for improving and increasing the level of efficiency of property insurance are proposed, including the development of new insurance products, optimization of risk assessment processes and insurance payouts, as well as the implementation of advanced IT solutions to increase the efficiency of insurance companies. In particular, it is recommended to focus on increasing the financial literacy of the population, expanding reinsurance opportunities and improving state regulation.
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