This article deals with the specifics of the use of comparisons in the poems of Mashkhur Zhussip Kopeev. The purpose of the article is to evaluate the role of comparisons in defining the author’s originality of the poet. One of the targets of the article is to identify the types of comparisons which are considered one of the advantages of the poet’s poems and to show the author’s own individuality. The classification distribution of scientifically proved comparisons was strictly followed during the article and played an essential role in reflecting the richness of the poet’s works. In particular, metaphorical comparison, epithet comparison, metonymic, synecdochic comparison can enrich the work of a scientist and become a good argument in defining his individuality from other authors. It is proved in the article by concrete examples that the poet in a figurative, expressive, clear presentation of his thoughts quite reasonably used his figurative, expressive-emotional coloristic comparisons. It is determined that the figurative expressions characteristic of the author poetically enriched the work of Mashkhur Zhussip. The relevance of the article is the differentiation of abstained, unspoken, without repeating the questions touched upon in the works of scientists who have studied the poet’s works so far. The research has scientific and practical importance. It can also be used in Mashhur Studies, in local history lessons, in the discipline of literature of the early XX century and general theory of literature. At the conclusion of the work it was proved that comparisons have a new meaning in the poet’s word usage, a brilliant hint, different internal hints given by a subtext meaning. Keywords: comparison, poet’s word usage, figurative phrase, poetics, expressive coloring, emotional coloring.