Legal Marketing Research Articles

MARKETING JURÍDICO: DESAFIOS E OPORTUNIDADES PARA ADVOGADOS PREVIDENCIÁRIOS NO AMBIENTE DIGITAL - UMA ANÁLISE DOS RESULTADOS POSITIVOS DA PRESENÇA ONLINE NA ADVOCACIA PREVIDENCIÁRIA E DAS BARREIRAS ENFRENTADAS PARA SUA IMPLEMENTAÇÃO

This study analyzes the strategic use of digital marketing in law, with a focus on social security practice. The objective is to understand the challenges faced by lawyers in adapting to marketing tools, as well as the opportunities offered by digital presence to expand the client base. The article examines three pillars: 1) difficulties in adapting to legal marketing, respecting OAB standards; 2) benefits of digital presence, such as visibility and authority; 3) strategic importance of marketing to educate the public, strengthen trust and position the lawyer as a reference in the social security field.

The Effect of Legal Protection Innovation and Marketing Education on the Performance of Banjarbaru City MSMEs In The Era Of Society 5.0

This study aims to analyze the influence of legal protection innovation and marketing education on the performance of Micro, Small and Medium Enterprises (MSMEs) in Banjarbaru City in the context of the Society 5.0 era. The Society 5.0 era emphasizes the important role of digital technology in various sectors, including MSMEs. MSMEs play a significant role in the Indonesian economy, but face various challenges, such as increasingly tight competition and changes in market patterns towards digital. This study uses a quantitative approach with a sample of 26 MSMEs from a total population of 10,869 registered in Banjarbaru City. Data were collected through questionnaires and processed using non-parametric statistical analysis, such as Spearman Rank Correlation and Kruskal-Wallis, because the data were not normally distributed. The results of the study indicate that legal protection innovation does not have a significant effect on MSME performance, with a correlation coefficient of -0.026 and a significance value of 0.901. In contrast, marketing education has a significant positive effect on MSME performance, with a correlation coefficient of 0.591 and a significance value of 0.001. This confirms that MSMEs who receive better marketing education tend to have higher performance, especially in terms of sales growth, customers, and profits. This study also found significant differences in MSME performance based on age, with older age groups showing higher levels of education and better MSME performance. In conclusion, although innovations in legal protection have not shown a significant impact, marketing education has been shown to play an important role in improving MSME performance in the digital era. This study recommends improving marketing training and education programs for MSMEs to strengthen their competitiveness in an increasingly modern and digital market.

“Quo Vadis” The Regulation of Personal Vaporizer Policy in Indonesia

Indonesia is one of the global users of vape products, with a growing number of users driving the need for regulatory clarity regarding product legality. Previous studies have highlighted the negative health impacts of vape use; however, the vape industry has emerged as a potential driver of Indonesia's economic growth. Therefore, a multidimensional review of vape regulation in Indonesia is essential to shape policies based on various perspectives, such as the penta-helix model. This study aimed to analyze vape policies in Indonesia through a penta-helix approach. The findings indicated that vape product policies and standardization required integration among multiple stakeholders, including the Indonesian government, business actors, media, communities, and researchers. Before implementing vape-related regulations, the Indonesian government should engage stakeholders to align policies with the evolving vape industry landscape in Indonesia. Furthermore, regulatory implementation requires the support of other stakeholders to raise public awareness, ensuring compliance with the established regulations. Key areas needing public outreach include the minimum age for vape use, vape as a cessation tool for conventional cigarette users, legal marketing practices both offline and online, and penalties for non-compliance by sellers or buyers. Keywords: Penta-helix, policy, regulation, stakeholder, vape

ANÁLISE DO MARKETING JURÍDICO E DAS RESTRIÇÕES DO CÓDIGO DE ÉTICA DA OAB FRENTE AO MARKETING E A PUBLICIDADE.

The legal landscape is constantly evolving, driven by technological changes that affect all areas, including law. This work aims to present the concepts and foundations of legal marketing, with specific objectives that include outlining the technical standards governing the practice of law; presenting the restrictions related to marketing and advertising in the OAB Code of Ethics; and establishing a comparison between what is permissible and what is not in legal marketing. Legal marketing is an essential strategic tool for lawyers and law firms. This study proposes to examine the rules that govern the practice of law and the marketing restrictions, comparing what is allowed and what is not. Additionally, comparative charts facilitate the visualization of the restrictions outlined in the Code of Ethics. The research is bibliographic and qualitative, supported by a literature review that aims to clarify the concepts of marketing and legal marketing, as well as the technical standards governing the legal profession. Upon concluding this work, the importance of studying the technical standards that regulate the practice of law is emphasized as an effective way to raise awareness and build trust among lawyers regarding how they can ethically and compliantly develop their work.

CHALLENGES IN PROSPECTING CLIENTS THROUGH LEGAL MARKETING IN BRAZIL

This work analyzes the Code of Ethics and Discipline of the Brazilian Bar Association aiming to demonstrate that advertising can be a parallel to the legal environment. Within the problem that is: Does digital legal marketing arranged in light of the OAB Code of Ethics and Discipline make it difficult to prospect for clients in the legal market? The objective of the work is, through a dialectical methodological line, comparing different eras and the evolution of the market based on historical events and demonstrating the importance of legal deontology and the differentiation between advertising and advertising in the new interpretation of legal marketing, highlighting the differences between marketing, publicity, advertising and the study of the precariousness of work influencing relationships, including communication in the legal market.

Towards a diversified agricultural forest-based economy: Community views of planting sandalwood in Timor-Leste

With growing awareness that export revenues derived from non-renewable oil and gas resources are in decline, Timor-Leste seeks to develop a more sustainable and diversified economy. Sandalwood holds significant cultural, economic and historical importance for the Timorese people, and is representative of an internationally competitive export product. Livelihood diversification can alleviate the prevalence of poverty among smallholders in Timor-Leste. Within this context, and with a focus on forestry, we sought to determine the institutional support and smallholder interest and capacity for restoring over-exploited sandalwood. Interviewed households were acutely aware of the high value and benefits derived from sandalwood and expressed strong interest in planting the species for income generation. Land tenure security, essential for long-term forestry investments, was high among those surveyed and not considered a limitation. Improved forestry extension can address many of the respondent-identified risks which were biophysical (lack of water, pests, livestock, and fire destruction). Legal marketing of planted sandalwood, which is currently prohibited, can help growers maximise benefits from their investments and provide a market signal to stimulate wider planting of sandalwood among smallholders.

Impact of Sustainable Marketing Activities on Customer Retention

Today customer retention is considered one of the most eminent drivers for the overall escalation of business enterprises. Besides, the fundamental shift in customer psychology also makes conducting sustainable marketing activities for the business more challenging. In order to address critical knowledge gaps, the present study aims to examine the impact of sustainable marketing activities on customer retention. Sustainable marketing activities include economic, social-cultural, environmental, and legal aspects. The study employed a deductive approach, causal-comparative research methods, and convenience sampling techniques for its operation. The total number of customers related to food and beverage products in the Surkhet district was taken as the target population. The study included 425 customers as a sample size. The structured questionnaire was used to collect and analyze data through descriptive and inferential statistics. The study found a significant positive impact of economic, socio_cultural, environmental, and legal sustainable marketing activities on customer retention. Therefore, business organizations should consider more sustainable marketing initiatives. The study results will serve as a source of information for stakeholders like business people, customers, researchers, and academicians.

Comparison between Legal Marketing in Brazil and the United States – Ethical Foundations and Evolution Due to Internet and Globalization

Comparison between Legal Marketing in Brazil and the United States – Ethical Foundations and Evolution Due to Internet and Globalization

Business Feasibility Study for The Development of Plywood Plant PT. X in Lumajang

Plywood Factory PT. X has a problem about whether the business development plan can provide viability for the company in the future. The purpose of the study was to determine the feasibility of developing the Plywood Factory business of PT. X in Lumajang in Legal Aspects, Market and Marketing Aspects, Technical and Operational Aspects, Management and Human Resources Aspects, and Financial Aspects. The research uses qualitative with interview techniques. The research sample used Saturation Sampling obtained by 1 owner from PT. X and 1 expert in the field of plywood. The result is that legal aspect is still not equipped by PT. X so it is considered not yet worthy of development. Creation of STP and 4P for market and marketing aspects. A technical and operational aspect is carried out analysis of the location of the business development, materials, machines and the required layout. Aspects of management and resources created an organizational structure and new SOPs to support development. Financial aspects are created financial scenario. Scenario 1 with only 100% local trade results in a negative value. Scenario 2 of 50% local trade and 50% of exports results in an increase of 43%. Scenario 3 of 100% export trade resulted in an increase of 291%. Based on these calculations, scenario 1 is declared unfeasible because it is considered detrimental to the company.

A REVIEW ON MECHANISM FOR MARKETING OF MINOR FOREST PRODUCE AND ITS SIGNIFICANCE TO ENHANCE TRIBAL ECONOMY

Every individual or nation growth and development depends majorly on the livelihoods carried out by those individuals’ and the support provided to such livelihoods in all aspects. In India, as per Government of India estimates about 125 million and 112 million total tribal and rural tribal populations are there in 2020. In these, nearly 50 percent of the tribal population live in forest areas. The tribal communities who live in forest areas depend extensively on the resources of forest for livelihoods and income generation on Minor Forest Produce (MFP). With the enactments of PESA (Panchayat Extension to Scheduled Areas) Act, 1996 and the Forest Rights Act, 2006 the forest dwellers are legally authorized with the possession and governance of the MFP. But, they have been suffering with many problems to produce minor forest products like legal issues, permissions, support price, financial-aid, marketing, branding and selling. This paper contributes to elaborate the provisions made by the government to overcome the challenges facing by the forest dwellers regarding MFP through a centrally sponsored scheme ‘Mechanism for Marketing of Minor Forest Produce (MFP) through Minimum Support Price (MSP) & Development of Value Chain for MFP’. Started in 2013-14 with 10 Minor Forest Produce items covering 9 States impacting approximately 1 Lakhs tribal families the scheme is now expanded to 22 States covering 87 MFP items impacting 25 lakhs families. Total procurement has gone up from Rs. 30 crores in 2014-15 to Rs. 1870 crores in 2020-21.

Development of a digital platform to improve community response to overdose and prevention among harm reduction organizations

The overdose crisis in the USA remains a growing and urgent public health concern. Over 108,000 people died due to overdose during 2021. Fatal and non-fatal overdoses are under-reported in the USA due to current surveillance methods. Systemic gaps in overdose data limit the opportunity for data-driven prevention efforts and resource allocation. This study aims to improve overdose surveillance and community response through developing a digital platform for overdose reporting and response among harm reduction organizations. We used a community-engaged, user-center design research approach. We conducted qualitative interviews with N = 44 overdose stakeholders including people who use drugs and harm reductionists. Results highlighted the need for a unified, multilingual reporting system uniquely tailored for harm reduction organizations. Anonymity, data transparency, protection from legal repercussions, data accuracy, and community-branded marketing emerged as key themes for the overdose platform. Emergent themes included the need for real-time data in a dashboard designed for community response and tailored to first responders and harm reduction organizations. This formative study provides the groundwork for improving overdose surveillance and data-driven response through the development of an innovative overdose digital platform.

ANALISIS KELAYAKAN PENAMBAHAN MESIN CETAK DI PERCETAKAN GRAND DEPOK PRINTING

This research is done to find out whether it is feasible or not if this research is done to find out whether it is feasible or not if the Grand Depok Printing printing business adds investment in the procurement of new printing presses. The data used is to use an estimate of initial capital investment analysis. The analysis tool used is the Payback period (PP) method. Net Present Value (NPV), Internal Rate Of Return (IRR), and Profitability Index (PI) and investigate aspects in business feasibility studies namely Legal Aspects, Market and Marketing Aspects, Technical / Operations Aspects, Financial Aspects, Management / Organization Aspects, Social Economic Aspects, Environmental Dumpak Aspects.
 
 The results of calculations obtained are Payback period for 7 Months and 20 days, Net present value of RP. 8,545,174,145, Internal Rate Of Return of 22.15%, and Prifitability Index of 1,541. Therefore, it can be decided that the procurement of new printing presses at The Grand Depok Printing business in Verbena Shophouse, Grand Depok City, Jl. Boulevard Grand Depok City, Tirtajaya, Kec. Sukmajaya, Depok City, West Java 16412 is worth running..

PENGUATAN DAN PENDAMPINGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI ERA PANDEMI

This Community Service aims fo Academics and Industry to be able to participate in assisting the government’s role in providing UMKM Strategies to survive and increase productivity and skills during the Covid Pandemic. The method used is descriptive qualitative, using daa collectivion techniques, namely surveys, interviews, documentation, and literature. This activity of Strengthening and Mentoring Micro, Small and Medium Enterprises (UMKM) Faculty of Economics and Business, University of Muhammadiyah Jakarta in collaboration with Bank Syariah Mandiri (Bank Syariah Indonesia) is one of the contributions of Higher Education and Industry, in preparing alternative solutions in an effort to participate in supporting the world. economy and business in facing various challenges during the Covid Pandemic. The reinforcement provided is the provision of entrepreneurial motivation and training in the fields of Institutional and Legal Aspects, Financial Management, Marketing Management and Operations Management. Participants in the training and mentoring consisted of UMKM actors for both novice and existing entrepreneurs, totaling 100 people who were divided into 2 batches of training and mentoring through online media. The evaluation of the activities used in this community service is the aspect of knowledge and skills. The results of this community service survey show that the implementation of strengthening through training and development of UMKM, Faculty of Economics and Business, University of Muhammadiyah Jakarta in collaboration with Bank Syariah Mandiri (Bank Syariah Indonesia) has been carried out optimally and has had a good impact on each party.

»En mexicansk blondine der sparker røv«

AbstractIn recent decades, the selling and purchasing of illicit drugs has been increasingly mediated by use of communication technologies such as mobile phones and social media apps. While the risk of police intervention has traditionally restricted dealers’ use of advertisements to attract customers, the increasing technologization of retail-level drug markets has opened up new avenues for dealers’ use of proactive marketing. This article contributes to the understanding of current transformations of the retail-level drug market by providing insight into how drug dealers compete for and try to attract customers by use of strategic and targeted advertising. Based on an in-depth analysis of the textual and visual content of 99 illicit »drug commercials« circulated through SMS-based (Short Message Service) drug lines, we demonstrate how drug dealers draw on a number of psychological and cognitive techniques such as repetition, association, humour, hooks, slogans and storytelling, all of which are also found in legal marketing. We conclude by arguing that there is a need for more studies on how »drug commercials« affect drug users’ purchasing practices, including their choice of dealer.

Conditions for Medical Use of Marijuana in Poland – Aspects of Administrative Law

Since the criminalization of the use of marijuana in Poland, introduced in 1985, various controversies and understatements have been taking place, as a result of which it was punishable to use this substance also for medical purposes. Th subject of the article is the analysis and assessment of administrative and legal solutions adopted by the legislator, in particular changes from November 1, 2017, formally permitting the legal marketing of marijuana as a pharmaceutical raw material, as well as its use in the treatment and alleviation of symptoms accompanying specific diseases. Th issues discussed were presented on the basis of European law, current legal regulations contained, among others, in the Pharmaceutical act of September 6, 2001, and in the act on counteracting Drug addiction of July 25, 2005, as well as regulations issued on their basis. In the final part of the article, de lege lata , proposals of factual and legal solutions are presented, aimed at actually facilitating the medical use of marijuana to patients.

Warunki medycznego zastosowania marihuany w Polsce – aspekty prawa administracyjnego

Since the criminalization of the use of marijuana in Poland, introduced in 1985, various controversies and understatements have been taking place, as a result of which it was punishable to use this substance also for medical purposes. Th subject of the article is the analysis and assessment of administrative and legal solutions adopted by the legislator, in particular changes from November 1, 2017, formally permitting the legal marketing of marijuana as a pharmaceutical raw material, as well as its use in the treatment and alleviation of symptoms accompanying specific diseases. Th issues discussed were presented on the basis of European law, current legal regulations contained, among others, in the Pharmaceutical act of September 6, 2001, and in the act on counteracting Drug addiction of July 25, 2005, as well as regulations issued on their basis. In the final part of the article, de lege lata, proposals of factual and legal solutions are presented, aimed at actually facilitating the medical use of marijuana to patients.

Brief Analysis of Legal Conflicts and Countermeasures in Enterprise Marketing Activities

<p>The marketing activity is a very important link in the enterprise management. To a certain extent, it also determines the survival and development of an enterprise. Some legal problems in marketing activities often cause inevitable losses to enterprises. Clarifying and avoiding possible legal problems in each link of marketing activities can reduce many unnecessary losses of enterprises and enhance their competitiveness in the market. This paper analyzes the legal conflicts that may exist in the marketing activities of enterprises and puts forward countermeasures to make enterprises improve their market competitiveness and status with better legal awareness and different marketing strategies.</p>

Regulating FinTech: From Legal Marketing to the Pro-Competitive Paradigm

The increasing pace of FinTech development has triggered a worldwide race among policy makers to overhaul their own regulatory landscape in order to be as innovation-friendly as possible. Consequently, a vast array of new tools and regulatory practices have emerged over the last years. The paper provides a critical systematisation of regulatory strategies and toolkits that have emerged so far (such as regulatory sandboxes and innovation hubs), stressing the increasing role played by legal marketing as a by-product of regulatory competition. Furthermore, the article describes and supports the paradigm of pro-competitive regulation underlying Open Banking projects in the EU, UK, Australia and other jurisdictions as the true game-changer approach that can unlock the potential of FinTech innovation.

Applying e-commerce marketing for global economic development in Medan

The information technology development has increased the trading throughout the world. The goods and services trading business use e-commerce to develop marketing strategies, including Medan. In 2018 the community who used the e-commerce in trading as much as 54,68%, but in 2019 it had been increasing become 64,8%. However, the influence of technological advances is increasingly widespread in a variety of potential challenges faced by both business, individuals and society. This present has been an appealing situation to discuss the concept of e-commerce, which can improve the economy. This research uses the prescriptive normative method. The data are legal rules and practices to occur in e-commerce trading of goods and services. This study shows the existence of the seller provide price higher than the market prices, the seller doesn’t send the quality goods to the online buyers, and the seller doesn’t confirm payments of the online buyers. It makes the negative impact on the consumer confidence to the seller, but also hampering the economic development of society. E-commerce sellers should apply the green marketing concept and conduct the legal marketing responsibility. The implementation of green marketing concept is beneficial not only for customer, but also for the regional development.

Legal marketing: proposition for a conceptual definition

This study aims to present a proposal for a conceptual definition of legal marketing. It used the four stages of the conceptual bibliographic method, which is characterised by the formulation of a question of conceptual research, collection, and organisation of data for the generation of a conceptual response, to generate the definition sought from the state of the art of the established original concept marketing. The results pointed out process as the general equivalence term, and the characteristics that characterise the marketing found were creating value and supplying needs, translated as a common good. The conclusion shows that legal marketing is promoting the common good by drafting laws that promote social harmony. It differs entirely from what could today be called legal marketing, which is establishing communication channels to create personal or business value by supplying its clients' needs to obtain profit.