Industry Leaders Research Articles

Data-Driven Management: The Impact of Big Data Analytics on Organizational Performance

Inevitably, in such a fast-moving landscape of big data analytics lies the transformative opportunity for any organization to unlock new avenues of growth, operational efficiency, and strategic decision-making. This paper contributes a comprehensive methodology that will help businesses take advantage of big data analytics to secure a continued competitive advantage. At the core of this methodology is to have a robust data governance framework that will establish the security, integrity, and accessibility of the enterprise data assets by specifying relevant policies, processes, and technologies. This, in turn, within such a framework, allows state-of-the-art AI-driven anomaly detection mechanisms for encryption and access control to implement protection measures around sensitive information while enabling secure yet efficient data utilization. The methodology also continues its approach of putting in place an integrated data ecosystem that brings together different pockets or sources of data, such as real-time operation data, customer interaction, and unstructured information. A critical component of this methodology is putting in place the advanced predictive analytics capabilities that could be run based on tapping into the power of machine learning algorithms; by doing so, the organization will be predicting market trends, customer behavior, and risks highly accurately. This will be a very proactive way of making decisions that would let the business efficiently use the available resources, innovate products and services ahead of time, and create a distinctly competitive advantage. The transformative ability of this methodology for big data analytics opened new channels toward growth and innovation and firmly established the organization as an industry leader with long-lasting competitive advantage. The place of data-driven insight, data culture, and responsible data practice has been the key to success in this organization.

Mapping the intellectual structure and evolution of information technology and auditing: a bibliometric review

The study presents a thorough bibliometric analysis of articles on information technology (IT) and auditing in the Web of Science Core Collection from 1978 to 2022. The study involves examining 2,991 articles out of a total of 7,738. It uses a two-step method that includes descriptive performance measures and co-word analysis. The descriptive metrics reveal publishing patterns, productive nations and authors, their impact on specific areas and journals, citation counts by country, and highly cited publications. Co-occurrence analysis maps connections between concepts, uncovering the intricate interplay within the field. The results show six main trends: more and more technology is being used in internal auditing; more people need to know about information security; the need for transparency in the digital age; how technology is making ethical auditing easier; progress in cloud-based auditing with blockchain; and the rise of post-COVID IT continuous auditing standards. These trends highlight the necessity for auditors to navigate evolving technological landscapes while prioritizing ethical considerations, data security, and privacy. Furthermore, the study identifies key authors, publications, and influential nations in this domain, offering valuable insights for industry stakeholders and fostering potential avenues for collaborative research. This study’s novelty lies in its systematic analysis of IT and auditing literature, illuminating significant trends and providing actionable insights for both industry leaders and researchers seeking to contribute to this evolving field.

Gravity model of trade approach: what drives Indonesia’s seafood export and its halal market potency in OIC (Organization of Islamic Cooperation) countries

PurposeThis study aims to unveil the variables that drive Indonesia’s seafood exports to organization of Islamic cooperation (OIC) countries, including a deeper analysis to understand the factors that affect Indonesia’s potential for halal seafood exports, and attempts to validate Linder’s hypothesis, which might occur as part of the determinants of Indonesia’s seafood exports, as well as one of the variables that can affect Indonesia’s potency of halal seafood exports based on economic scale similarities and relative factor endowments.Design/methodology/approachUsing Poisson regression by pseudo maximum likelihood, this study applies the theory of trade gravity and Linder’s hypothesis of Indonesia’s seafood exports to OIC countries and its halal market potency over the 30 years observation period from 1992 to 2021, with 47 countries importing Indonesia’s seafood products during the observation period based on United Nations Comtrade statistics.FindingsThe variables that drive Indonesia’s seafood exports are the situation of the economy between Indonesia and its trading partners, the population of importing countries and the common understanding of language. On the other hand, the adjusted-Muslim GDP of importing countries, the adjusted-Muslim GDP of Indonesia and the number of Muslim inhabitants of importer countries are the factors that affect Indonesia’s potential for halal seafood exports. The study also validates the presence of Linder’s hypothesis in Indonesia’s seafood export and could hint Indonesia’s potential for halal seafood exportsResearch limitations/implicationsOwing to the absence of an Harmonized System code that explicitly accommodates trade in halal commodities, especially in halal seafood exports, it will be more accurate if data are available in the future as material for further studies. Future studies may also consider per capita consumption of seafood, food safety standards and the level of food security from OIC countries as variables that might also influence Indonesia’s seafood exports in an approach analysis using the gravity theory of trade.Practical implicationsThis study is part of the authors’ efforts to encourage a greater contribution of the fisheries sector to Indonesia’s GDP by identifying the factors that drive seafood exports, which have so far only been around 2%–3% and have never reached more than 4% in the past two decades. While Indonesia is blessed with extraordinary marine biodiversity and hopes of being the leader of the halal food industry, the fisheries sector is expected to contribute.Originality/valueUnlike previous studies that used the approach of the gravity model of trade on food exports, this study is specifically in the field of seafood exports, takes Indonesia as the main object of research and also examines Linder’s hypothesis as part of the analysis to identify what drives Indonesia’s seafood exports in the OIC countries market and fill the scant of studies highlighting the factors that could drive halal food exports, specifically in seafood.

Humble Leadership, Psychological Capital, and Service Recovery Performance: Exploring the Moderating Mechanism of Mindfulness

ABSTRACT This research adopted self-determination theory (SDT) and employed a model to verify the antecedents of service recovery performance (SRP). Specifically, the effects of humble leadership and positive psychology on SRP were examined. A total of 197 valid questionnaire responses were received from newcomers of 11 hotels in Taiwan. The analysis results revealed that PsyCap fully mediated the relationship between humble leadership and SRP. According to the analysis of the moderated mediating effect, mindfulness moderated the relationship between humble leadership and PsyCap significantly. Based on SDT theory, this research has major contributions to research on organizational psychology. Mindfulness acts as a crucial moderating mediator in the relationship among humble leadership, PsyCap, and SRP in the hospitality industry. The findings of this research provide a critical reference to hospitality industry managers for promoting positive mental states in new employees to elevate their physical and psychological health and thereby enhance their SRP.

‘Quantum technology will change my life.’ Citizens’ attitudes and knowledge of quantum science and technology

Technology experts, industry leaders, and policy makers expect that a revolution in quantum technology is imminent. From earlier emerging technologies such as nanotechnology, it has become clear that an early connection with the public is beneficial for the societal impact of the technology. However, little research has yet been done on public attitudes and knowledge of quantum science and technology. In this work, we quantitatively measure the attitude of N = 145 citizens of Leiden (NL) towards quantum science and technology and probe their knowledge on quantum concepts. Results indicate that these citizens have heard about ‘quantum’ through a wide variety of sources. They see quantum as globally important and admirable and most would like to learn more about quantum, but they do feel disconnected from developments in the field. Recommendations for the future include emphasizing any personal connections between citizens and quantum, adapting explanations to fit any level of education, and providing either reliable sources or a framework for critically evaluating quantum-related information.

President’s Column: Enhancing Member Value

_ Editor’s Note: This is a summary of the July episode of the President’s podcast. We encourage you to listen to the episode to hear the full conversation. In this month’s episode, I had the opportunity to discuss several key topics with SPE CEO Simon Seaton. We delved into the exciting preparations for the 100th anniversary of the SPE Annual Technical Conference and Exhibition (ATCE), analyzed the recent member survey results, and highlighted our prestigious awards programs. Recent Travels and Engagements My recent travels included visits to various SPE sections around the globe such as India, Houston, Midland, Texas, and Brazil. These visits enable opportunities for expansion in growing energy regions like India as well as underscored the dedication and enthusiasm of our members. For example, in the Permian Section, the awarding of over $140,000 in scholarships is a testament to our collective effort in supporting the next generation of petroleum engineers through volunteer work and corporate sponsorships. In addition to attending the first CCUS Symposium in Brazil, I had the opportunity to speak with many of the student sections supported by SPE Brazil and SPE Macae. ATCE 2024 in New Orleans As we gear up for ATCE’s 100th anniversary in New Orleans, I’m thrilled about the extensive lineup of activities planned. Last year, SPE staff and the SPE Board began working on reimagining ATCE, employing a third-party consultant to interview members, ATCE attendees, and some of our exhibitors. The team came up with several high-level findings. Based on member feedback, the event layout was updated to create a more dynamic and interactive environment for attendees, create more networking opportunities, and drive more traffic to the exhibit floor. The Executive Advisory Committee (EAC) was expanded to include a broader range of industry perspectives. In addition to assembling the opening general session, this expanded EAC put together six additional executive level strategic panels that will tackle key industry challenges and opportunities. The Opening General Session will feature an all-star CEO panel that includes Tayba Al Hashemi, ADNOC Onshore; John Lindsay, Helmerich & Payne; Jeff Miller, Halliburton; and Meg O’Neill, Woodside Energy. Another highlight of the event will be Liberty Energy’s CEO, Chris Wright, who will deliver the keynote address at Monday’s chairpersons’ luncheon, who will share his insights and industry trends. ATCE’s technical program remains strong. This historic event will feature more than 400 technical presentations in 50 technical paper and poster sessions. Additionally, we will present a selection of the best papers from two other conferences, showcasing cutting-edge research and innovation from the Drilling Conference and the Hydraulic Fracturing Technical Conference. Also new in 2024, SPE members will receive complimentary access to the exhibition floor, encouraging greater participation from local members and providing an opportunity to explore the latest technologies and solutions and network with industry leaders.

Integrating Model-Centric and Data-Centric Techniques for Pipe System Prognostics and Health Management

In today's industrial landscape, the proactive implementation of predictive maintenance techniques is imperative, especially in the context of pipe systems, as companies increasingly embrace cutting-edge technologies such as artificial intelligence and the Internet of Things (IoT). Orano/La Hague, like many other industry leaders, recognizes the vital importance of integrating these technological advancements into their operations. One of the critical challenges they face relates to recurrent pipe-clogging incidents, leading to energy inefficiencies and financial losses. Addressing maintenance needs proactively is essential to mitigate risks and ensure the safety of both personnel and valuable assets. This research addresses these challenges by introducing an innovative hybrid approach that combines data-centric and model-centric methodologies for the continuous prognostics and monitoring of pipeline systems. Leveraging experimental passive acceleration measurements, this approach offers a reliable means to predict and assess the severity of clogs as they occur. To enhance the accuracy of predictions, a sliding window technique is employed to minimize noise and extract pertinent features from the data. The results of this study highlight the exceptional effectiveness of the proposed approach in accurately predicting clogging incidents and quantifying their severity, even in scenarios involving varying airflow rates within the pipes. This research marks a significant step forward in the domain of prognostics and health monitoring, with the potential for widespread applications across various industries. The integration of data-centric and model-centric approaches represents a promising solution to the complex challenge of predicting and preventing pipe-clogging incidents, ultimately contributing to enhanced operational efficiency and asset protection

Green innovation drives globalization: a longitudinal case study of Angel Yeast’s evolution from a start-up to a world-class manufacturer

In the increasingly competitive global market, emerging market companies, represented by China, have shown mixed performance during their development process. Many companies grow rapidly in the early stages of development but cannot maintain long-term growth. How to achieve sustainable development has become a major challenge for emerging market companies, and green innovation is considered an effective way to address this issue. Based on the resource-based view, this paper conducts a longitudinal case study on Angel Yeast as the research subject, dividing the development process of Angel Yeast into three stages: the start-up period (1986-2000), the growth period (2000-2010), and the maturity period (2010-present), discussing how Angel Yeast has grown from a small start-up company to a world-class manufacturer. The study finds that Angel Yeast has utilized its unique resources at different stages of development for green technology innovation, green product innovation, green management innovation, green marketing innovation, green supply chain management, and green organizational culture construction, enabling Angel Yeast to gain a sustained competitive advantage and grow into a global leader in the yeast industry. This paper expands the research on the evolution of emerging market companies under the resource-based view theory and enriches the understanding of the role of green innovation in the growth process of enterprises.

Construction of Overseas Social Responsibility Image of Chinese State-Owned Enterprises Based on Corpus: Overseas Social Responsibility Image of Chinese State-Owned Enterprises

As the "cornerstone" of the socialist economy with Chinese characteristics and the "pioneer" in expanding international markets, state-owned enterprises' overseas social responsibility image directly affects the nation's image and reputation. Drawing on the latest achievements in discourse analysis, this study constructs a multidimensional analytical framework for the overseas social responsibility image of Chinese state-owned enterprises based on a corpus. Using state-owned enterprise social responsibility reports as the corpus, the study examines the linguistic features of the texts and the constructed social responsibility image from the perspectives of thematic words and phrases, intertextuality and interdiscursivity, modal verbs, and explores the underlying socio-cultural context. The findings of the research are as follows: 1) State-owned enterprise social responsibility reports construct multiple social responsibility images, including those of loyal party patriots, guardians of social stability and sustainability, practitioners of shared prosperity, industry leaders, and promoters of firm theoretical beliefs, thereby promoting traditional culture. 2) Furthermore, the reports exhibit positive traits such as openness, diversity, innovation, inclusivity, moderation, and friendliness. The research also indicates that the multifaceted and three-dimensional corporate social responsibility image of state-owned enterprises is closely related to their unique mission and status, as well as China's distinctive cultural context. This study also aims to provide insights into the construction of social responsibility images for non-state-owned enterprises.

BRIDGING THE GAP: INDUSTRY-ACADEMIA COLLABORATION IN ARCHITECTURE

This study delves into the ever-needed symbiotic relationship between industry and academia within the architecture domain, clarifying the benefits, and challenges of their collaboration. The multifaceted dimensions of industry-academia collaboration in architecture focuses on the interns' enhancing their understanding during training, fresh graduates' grasp of technical know-how at their first job, and the role of innovative industry partnerships in problem-solving and future building. Through a mixed-method research approach, the paper examines the perceptions of architectural interns and fresh graduates on the effectiveness of educational preparation, their technical know-how and their creative proficiencies encountered in their initial professional roles. Innovative partnerships between industry leaders and academic institutions are further evaluated to unveil the collaborative efforts in addressing contemporary architectural challenges and innovations. The findings suggest a significant discrepancy between academic training and industry requirements, indicating a need for curriculum reform and an enhanced framework for continuous collaboration. This study not only contributes to a deeper understanding of the transition from academic preparation to professional practice but also presents practical implications for curriculum development and strategic industry engagement.

서비스 산업 종사자의 코칭리더십과 조직몰입 간 감정공유의 조절효과

This research aims to explore coaching leadership and investigate the moderating influence of emotion sharing on the structural connections between coaching leadership sub-factors—direction, competency development, feedback, relationship building—and organizational commitment. Data analysis was conducted through surveys collected from 268 service industry employees in Jeju. The findings indicate, firstly, that coaching leadership sub-factors such as direction, competency development, and feedback positively influence organizational commitment. Secondly, it was revealed that emotion sharing partially moderates the relationship between coaching leadership and organizational commitment. From an academic standpoint, this study examines how emotion sharing moderates coaching leadership and organizational commitment within the service industry. The practical implications are the development and implementation of programs that cnhance the core competencies of coaching leadership in the service industry. As a factor promoting coaching leadership, a plan to enhance organizational commitment by improving should be devised.

An Empirical Analysis of Servant Leadership's Impact on Psychological Wellbeing and Employee Creativity in the Healthcare Sector

The study explores the role and impact of servant leadership (SL) on employee psychological well-being and creativity in the healthcare industry. SL, rooted in traditional values, prioritizes others' needs and promotes moral behavior and ethical viewpoints. The study explores the impact of social learning (SL) on employee creativity and psychological well-being in the healthcare sector, demonstrating its alignment with the profession's commitment to quality patient care. The study postulates and empirically show the favorable relationships between SL and employee creativity and psychological well-being, building on the “Job Demands-Resources (JD-R) theory”. A study was conducted using an online survey to gather data on physicians' perspectives and features in the hospital setting. The survey, conducted in collaboration with healthcare providers, involved 122 physicians aged 18-40+, with 49% female and 51% male. Data was collected using Google Forms, and participants' experiences ranged from 5 to over 20 years. The study used convenience and purposive sampling approaches to increase sample diversity. Despite limitations like self-administrative data and selection bias, the technique provided a systematic understanding of physicians' perspectives and hospital settings. The study reveals a strong positive correlation between employee creativity (EC) and servant leadership (SL), highlighting its role in fostering innovative workplace cultures. It also reveals a strong correlation between SL and psychological well-being, confirming its ability to improve mental health and job happiness in healthcare workers. The study's theoretical implications integrate the JD-R theory and provide insights into contextual elements affecting SL effectiveness. Companies are encouraged to incorporate SL practices into their management strategies to promote creativity and prioritize employee welfare. However, the study's shortcomings, such as its cross-sectional methodology and geographical focus, suggest the need for more research projects. The study concludes that an effective leadership style is servant leadership in the healthcare industry, promoting creative and healthy work cultures.

Advancing Ethics in the Games Industry: A Round Table

How can we institute good ethical practice in the games industry, safeguarding the welfare of players and employees alike? Inspired by the code of ethics drafted by the Ethical Games Initiative, this roundtable convenes industry regulators and leaders from Minecraft to Sesame Workshop to discuss these questions. They highlight the importance and difficulty of finding common ground in cultural diversity; the leverage in laws and regulations, positive aspirations, making a business case, and groundswell employee demands; and the need to align scalable systems with contextual player experiences and behavior.

The Changing Landscape of Employment: The Impact of Artificial Intelligence and Robotics

Abstract: “The integration of artificial intelligence (AI) and robotics is profoundly transforming the employment landscape across various industries. This paper examines the extensive impacts of these technologies on the workforce, highlighting key areas such as the automation of routine tasks, augmentation of human capabilities, creation of new job sectors, necessity for skills shift and reskilling, as well as the resultant job polarization. It delves into the ethical, social, and global implications of these changes, emphasizing the disparity between different socio-economic groups and geographical regions. The paper advocates for proactive, collaborative policy responses from governments, educational institutions, and industry leaders to mitigate adverse effects while enhancing the benefits of technological advancements. Through a comprehensive analysis, this study underscores the critical need for strategic planning and regulation to navigate the challenges and harness the opportunities presented by AI and robotics in the evolving employment landscape

Challenges and Opportunities in Implementing K-12 Technical Vocational Tracks: A Comprehensive Review

The integration of Technical Vocational Tracks (TVET) within the Philippine K-12 education reform represents a transformative shift. This article conducts an in-depth review of the challenges and opportunities of embedding TVET within the Philippine education system. Using a comprehensive research approach, including literature analysis, surveys, interviews, and document scrutiny, this study explores the complexities of K-12 TVET. Key stakeholders, including educators, students, policymakers, and industry leaders, contribute diverse perspectives. Challenges encompass curriculum-industry alignment, resource allocation, teacher training, and addressing societal perceptions of vocational education. Regional disparities in access further exacerbate these issues. Conversely, opportunities arise in enhanced employability, industry engagement, entrepreneurship incubation, and diversified educational pathways. TVET can bridge skill gaps and drive economic development. This review offers a holistic perspective on coexisting challenges and opportunities in K-12 TVET, contributing to the ongoing discourse on Philippine education reform. The insights inform evidence-based policies, guide curriculum development, and shape the future of TVET within Philippine education, fostering inclusivity and national progress.

Analysis of the Implementation of Re-Thinking Strategic Leadership in MSMEs for Sheet and Bed Cover Products in the City of Bandung

MSMEs in the bed linen industry often face challenges in increasingly tight market competition and changing consumer dynamics. To remain relevant and competitive in an ever-changing market, MSME leaders need to rethink their leadership strategies. Rethinking in this context includes re-evaluating business models, marketing strategies, production processes, and relationships with customers. MSME leaders need to consider new strategies that enable them to face challenges and exploit opportunities in the bedsheets industry. Based on the results of observations and in-depth interviews with MSME owners who produce bed sheets and bed covers in the Bandung area, it is clear that most of the MSME players who produce bed sheets and bed covers, especially the owners, in this case who are the leaders, have implemented re-thinking strategic leadership, especially those in the bed sheet business who produce on a large scale. . Re-thinking strategic leadership in this case means that MSME bed sheet and bed cover players have re-evaluated business models, marketing strategies, production processes and relationships with customers. MSME owners of bedsheet and bedcover products in Bandung have adopted various strategies to understand and adapt to the rapidly changing business environment. They use e-commerce and social media platforms, prioritize environmentally friendly products, adopt health protocols during the pandemic, and adjust production processes according to environmental regulations. Their strategic leadership drives adaptation through market research, product innovation, sales channel diversification, improved customer service, operational efficiency, collaboration, pricing flexibility, and human resource development. Additionally, they apply long-term thinking through SWOT analysis, market trend monitoring, competitor research, and data analysis. Team collaboration and engagement are also enhanced through cross-functional teams, open communication, shared goals, and collaborative rewards. Technology and innovation are encouraged with training, support systems, feedback loops, and innovation awards. Systemic thinking and leadership development is carried out through outreach, training, open communication, and feedback. These MSMEs also have risk awareness with appropriate risk analysis and risk mitigation as well as regular performance measurements for evaluation and strategy adjustments. MSME leaders are also considering new strategies that will enable them to face challenges and exploit opportunities in the bedsheets industry. MSME leaders in the bed linen industry have implemented strategic leadership to direct their business in a direction that is in line with the company's vision and mission. Strategic leadership involves making smart decisions, identifying market opportunities, managing risks, and developing long-term strategies. Even though the results obtained, not all MSMEs producing bed sheets are as expected.

HOW DOES SPIRITUAL LEADERSHIP DRIVE EMPLOYEE PERFORMANCE IN THE HOSPITALITY SECTOR? UNRAVELING THE ROLE OF AFFECTIVE COMMITMENT

This research endevors to investigate the interrelationships among spiritual leadership (SL), affective commitment (AC) and employee performance (EP) in the Egyptian hotel industry. Employing a quantitative research approach, the study distributed self-administered surveys to a randomly chosen group of employees. Analyzing 623 valid survey responses using structural equation modelling (SEM), the research revealed significant positive correlations between SL and both EP and AC, with AC also showing a noteworthy positive effect on EP. Moreover, the study found that AC acts as a mediator in the relationship between SL and EP.

Multi-period human evacuation model for passenger ships under walking speed uncertainty

An effective evacuation model can steer passengers from unsafe zones to safety in a time-sensitive manner on passenger ships. The International Maritime Organization highly recommends constructing robust evacuation models rooted in understanding human behavior and ship design. This study addresses the challenge by focusing on walking speed, a key determinant of human behavior, the capacity of transitional points (e.g., exit stairs), and the distance of passengers to the exit stairs for a safe and rapid evacuation. This study presents a multi-period human evacuation model aimed at optimizing the evacuation time of the slowest passenger, identifying the optimal number of stairs, and planning route evacuation under passenger walking speed uncertainty affected by the heeling angle for a deck of a passenger ship.A robust optimization approach is also employed to manage uncertainty by defining uncertainty sets for passengers’ walking speeds. The computation of the price of robustness spans various test problems at various levels of conservatism. This research offers multiple managerial implications for maritime industry leaders, paving the way for more efficient evacuation planning.

Rental Clothing site (THE BORROW TREND)

Abstract – This research paper investigates the emerging trend of clothing rental websites, examining their impact on the fashion industry, consumer behavior, and environmental sustainability. The study aims to provide a thorough literature review, propose a conceptual model for clothing rental platforms, and offer insights into the future of this innovative business model. The creation of a business model that addresses the need for affordable clothing options, particularly for special occasions like weddings. The project aims to offer a solution for individuals from lower and middle-class backgrounds who find it challenging to purchase expensive attire for events due to high costs and limited utility. By introducing a rental clothing service called “Rent Attire,” the project targets a wide audience, including lower, middle, and upper classes, with a focus on providing various styles of clothing for different occasions. The long-term goal is to become a leader in the rental clothing industry, expanding services to include event organization like weddings. Marketing strategies involve advertising in magazines, social media, and television, along with offering discounts to attract and retain customers. The project emphasizes customer satisfaction, with plans to open stalls in universities and expo centers to reach a broader market. The business model includes physical stores for order placement and rental charges based on the completion of orders. Overall, the project aims to fill a market gap by providing affordable and stylish clothing options for various customer segments, with a focus on convenience and customer service. Keywords – Rental clothing-business model,Fashion business plan, Marketing analysis, Customer need, Managing customers, Search engine optimization (SEO), Custom HTML page templates.

Performance Evaluation of Maintenance Management Strategy Using Malcolm Baldrige Criteria

This study aims to analyze the Maintenance Management strategy at PT Sumber Graha Sejahtera Luwu Branch by measuring Malcom Baldrige. Data collection techniques were carried out using questionnaires, interviews with the Maintenance Initiative Management Team, and data collection in the form of various internal company information used in the implementation of Maintenance Management initiatives. Data analysis using descriptive analysis and percentage analysis. The company's total score is based on the MBCfPE 2012 world class performance framework. The results show that the total score is obtained PT. Sumber Graha Sejahtera Luwu Branch for all MBNQA categories based on the results of the questionnaire is 724 or 72% of the maximum score of 1000. This means that for the performance assessment of PT. Sumber Graha Sejahtera Luwu Branch based on MBNQA, PT. Sumber Graha Sejahtera Luwu Branch won the title of Exellent and is included in the category Industry Leaders (point scale 676–775). Industry Leaders PT. Sumber Graha Sejahtera Luwu Branch is in a very good position.