Rental Clothing site (THE BORROW TREND)

Abstract

Abstract – This research paper investigates the emerging trend of clothing rental websites, examining their impact on the fashion industry, consumer behavior, and environmental sustainability. The study aims to provide a thorough literature review, propose a conceptual model for clothing rental platforms, and offer insights into the future of this innovative business model. The creation of a business model that addresses the need for affordable clothing options, particularly for special occasions like weddings. The project aims to offer a solution for individuals from lower and middle-class backgrounds who find it challenging to purchase expensive attire for events due to high costs and limited utility. By introducing a rental clothing service called “Rent Attire,” the project targets a wide audience, including lower, middle, and upper classes, with a focus on providing various styles of clothing for different occasions. The long-term goal is to become a leader in the rental clothing industry, expanding services to include event organization like weddings. Marketing strategies involve advertising in magazines, social media, and television, along with offering discounts to attract and retain customers. The project emphasizes customer satisfaction, with plans to open stalls in universities and expo centers to reach a broader market. The business model includes physical stores for order placement and rental charges based on the completion of orders. Overall, the project aims to fill a market gap by providing affordable and stylish clothing options for various customer segments, with a focus on convenience and customer service. Keywords – Rental clothing-business model,Fashion business plan, Marketing analysis, Customer need, Managing customers, Search engine optimization (SEO), Custom HTML page templates.