e21000 Background: Social media has transformed the global exchange of knowledge, with 77.4% of cancer patients relying on it as a primary source of information especially in resource-limited areas. Given that a third of social media posts contain misinformation that can have negative ramifications, MedNews Week (MNW) was developed as a digital platform featuring presentations by global authorities to enhance global oncology education through its freely accessible programming. In light of the gender disparity in speakers at scientific symposia, where females represent <30%, MNW strived to combat gender inequity by featuring them in equal proportion to males. The goal of this study was to evaluate the ability of MNW’s virtual oncology education platform to combat socioeconomic (SE) education inequity while promoting gender inclusivity. Methods: From January 2022 to 2024, MNW hosted 36 distinguished global oncology leaders as Keynote Speakers (Mean H-index=50.09). Data on viewership and outreach were collected from MNW's social media accounts. A mixed-method approach was employed to determine audience and speaker demographics, and engagement. Results: MNW achieved a Healthcare Social Score amongst the top 0.07 percentile of global healthcare influencers on Twitter. Over the past year, MNWoncology programming experienced a 10.5-fold increase in mean attendance, reaching 743,991 people in 95 countries globally, with 23 classified as low-to-middle SE status. In 2023, MNW followers exhibited a female predominance (48.8%), mainly from non-healthcare fields (60.0%). MNW showcased gender parity among oncology keynote speakers, with female lecturers drawing similar attendance as males (p=0.89, two-tailed unpaired t-test). Conclusions: MNW has established a growing digital platform, while removing financial barriers to effectively engage lay audiences, particularly in underserved regions. MNW's commitment to empowering female speakers exemplifies its dedication to inclusivity in a historically imbalanced field. This underscores MNW's success in fostering inclusivity, by driving engagement of those traditionally underserved, and positively impacting oncology education globally. [Table: see text]
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