Ocean sciences comprise a vast array of disciplines ranging from physics to socio-economics. The various approaches compete with each other for visibility, rather than cooperate and join forces. Communication beyond the science journals tends to focus on charismatic species and habitats (the ohhh tactics, aimed at provoking wonder) that does not result in the full perception (the ahhh strategy) of the role of ocean sciences for our well-being. Furthermore, natural sciences fail to establish the logical primacy of natural laws over social and economic laws, even though society and the economy cannot exist without the rest of the environment. Sustainability is universally recognized as a stringent priority, but it gives prevalence to economic and social values, relegating natural phenomena to a secondary role: natural assets are evaluated with measures of economics (in monetary terms) giving primacy to economic laws over ecological laws. The solution to these problems resides in the cultural evolution of that part of the scientific community that recognizes the necessity of evolving from reductionistic tactics to a holistic strategy, with a timely integration of ocean sciences and technologies and of their collaboration with social and economic sciences.
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