MaiaSpace is a European NewSpace company aiming at developing a mini launcher to meet the future of the satellite market. Founded in 2022, the company is preparing for the maiden launch at the end of 2025. MaiaSpace is actively working towards environmental mitigation of its launch service through the implementation of a Life Cycle Assessment methodology from an early stage. Design choices for environmental mitigation include reusability of the first stage, the use of bio-methane as fuel, and the adding of a kick-stage for a performance increase or in-orbit services. This article aims to justify these choices in both fields of competitivity and sustainability.On the one hand, while having two markets addressed by one launcher boosts competitiveness, environmental impact remains unclear, except for the resource depletion indicator, that shows clear benefits. On the other hand, if choosing bio-methane over fossil-based methane increases costs, it theoretically leads to environmental benefits. In addition, by choosing a methane-fuelled launcher, the launch phase climate change impact could be reduced by as much as 94 % compared to a similar RP-1 fuelled one, although more research is needed to confirm. Finally, the kick-stage allows a sharp increase of the payload capacity, improving both environmental performance (measured per ton of payload sent into orbit), as well as service flexibility, in addition to its business potential for in-orbit services.
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