In the multi-barrier approach that the water industry uses to protect public health, distribution systems are a vital link between water utilities and their customers. The more customers a system has, the more it can spread out costs and improve services, yet every customer expects to receive a safe, continuous water supply throughout the distribution system. In addition to minimizing system leaks and managing demands, water systems can do a lot to publicly reinforce the importance of the pipes that deliver safe drinking water to their community's homes and businesses. This month's Journal AWWA touches on a wide range of topics involving water distribution, starting with how utilities can help customers optimize their water use by implement measures that lower their bills. Various incentives can be “stacked” to extend the savings, and as our cover story highlights, the Metropolitan Water District of Southern California has worked diligently with its member agencies and retail agency customers on an approach that allows co-funding flexibility, ensures rebate accuracy, and maintains good results with consumers. Collaborating to improve water conservation allows utilities to help all customers, and it can better address water use efficiency in specific sectors like disadvantaged communities and for large water users. Another article this month focuses on how utilities can better establish and meet levels of service (LoS) within their asset management programs. Different metrics can improve overall service, especially those focused on customer expectations, organizational goals, and technical capabilities. For example, a utility may look at breaks in its distribution system and chart a course to lower the break rate from 15 to 10 breaks per 100 miles of pipe per year. As their experience with this framework grows, utilities can optimize their LoS to maximize resources so they better meet customer expectations and support life cycle decision-making. Further to water system asset management, another article this month explores how advanced analytics, particularly machine learning, can provide more accurate break predictions for water distribution systems. By improving these estimates, utilities can better plan spending on pipe replacement and better prioritize which pipes to replace. Machine learning models present a great opportunity to save money by creating a proactive pipe replacement plan that identifies the right pipes to replace at the right time. Distribution systems may be out of sight, but they are never out of mind for water professionals. If you have innovative projects or sustainable approaches that could benefit the water industry, please consider writing an article for Journal AWWA by contacting me at [email protected].