The issue of diversification of the agricultural sector in the context of providing environmental, social and economic components is on the agenda of governments of many countries. Ecosystem services can form a powerful direction of agricultural development inculcating the sustainable development. A significant problem lies in the lack of ecosystem conservation, the lack of realization of ecosystem services, limited understanding of the nature of ecosystem services, and the lack of available statistics. Current research focuses on assessing the contribution of ecosystem services to entire cycle of a product and how it overcomes the business risks. As a result, new sources of income are foregone. That is why effective environmental management must take into account new income opportunities flowing in from various ecosystem services if conserved properly. This article is to identify possible areas for diversification of the agricultural sector in the context of ecosystem services. Some factors that determine ecosystem services are suggested. Correlation models are used to understand the relationship between ecosystem services and the agricultural productivity. Based on secondary data, the optimal directions of diversification of agricultural producers are determined. Some organizational aspects of opening new avenues in given legislation framework are identified.