Korean Products Research Articles

빅데이터와 엔터테인먼트 콘텐츠 : 사례연구 및 전망

빅데이터는 데이터과학의 발전에 힘입어 경제적 및 정책적 변화의 키워드로 각광받고 있다. 본 연구에서는 엔터테인먼트 분야에서 빅데이터 활용이 증가하고 성공사례 역시 빈번히 관찰되고 있음에 따라 국내 엔터테인먼트 콘텐츠 기업에서의 빅데이터 활용 현황을 살펴보고자 했다. 이를 위해 변화된 엔터테인먼트 콘텐츠 제작과 배포, 소비환경의 특성을 요약했으며 국내외의 대표적인 사례를 소개했다. 또한 콘텐츠 기업 블로터와 네오터치포인트의 사례 연구를 통해 콘텐츠 분야에서 데이터를 어떻게 활용하고 있으며, 앞으로에 대한 전망은 어떠한지 파악하고자 하였다. 분석을 통해 콘텐츠의 특정 흥미 요소를 파악하고 공유 조건을 분석하는 등, 소비자 이용 형태와 콘텐츠 제작에 빅데이터를 활용하고 있음을 알 수 있었다. 현재 국내 엔터테인먼트 콘텐츠 영역에서 빅데이터는 전면적인 활용을 준비하는 단계이지만 앞으로의 전망을 위해서는 개발자와 분야 전문가의 협업, 구체적인 목적의 설정과 설계의 필요성이 제시됐다. Big data, thanks to the development of data sciences, has been key words for economic development and governmental policies. This study reviewed how big data has been used with entertainment contents since the uses of big data in the fields have been more popular and the cases making successful business have been reported. To do ends, the changes in production, distribution, and consumption of entertainment contents have been characterized and prime cases have been introduced. Furthermore, Korean production companies of entertainment contents, Bloter and NEOTOUCHPOINT, were selected to investigate how big data has been utilized. It was found that the companies used big data to analyze consumers' behaviors and gain insights of content creation, such as identifying specific elements of enjoyments and conditions to share the contents with others. The domestic entertainment companies are preparing a full-scale of use of big data but, in order to take advantage of big data, collaboration between developers and experts in the field and specific goal-setting and model building are recommended.

A Study on the Effect of Patent Management Activities on Firm Outcome : The Case of Korean Product Manufacturing Firms

A Study on the Effect of Patent Management Activities on Firm Outcome : The Case of Korean Product Manufacturing Firms

Validating the Antecedent Effects of Hallyu WOM on Chinese Consumers’ Intention to Buy Korean Products

Currently as the growing global influences of Korean Pop-Culture(commonly named Hallyu) invites scholarly and practitioner’s attention, it seems quite appropriate to investigate the key factors driving Hallyu’s success from a wide spectrum of perspectives including cultural, communicational and behavioral manifestations. Based on this rationale, this study seeks to accomplish the three research objectives; First, this study aims to confirm whether Chinese consumers’ prior Hallyu experiences impact on their WOM (word-of-mouth) specific to Hallyu. Second, the study aims to confirm whether individual consumer’s social network properties (tie strength and centrality) influence Hallyu WOM. Third, the study purports to verify whether cultural orientation (collectivism and uncertainty avoidance) moderates the relationship between the Hallyu experiences and Hallyu WOM. To achieve these objectives, we administered a large scale survey of Chinese consumers residing in China’s big and medium sized cities which have high level of cultural exposure to Hallyu. The findings suggest that Hallyu owes much of its success to not only Chinese consumer’s cultural experiences which result in WOM, but also to consumer’s social network configurations and cultural orientation. Finally, the study discusses managerial and theoretical implications on country-of-cultural-origin.

제조물 책임법의 개정방향에 대한 검토

금년으로 제조물 책임법이 제정된 때(2000년 1월 12일에 법률 제6109호로 제정되어 2002년 7월 1일부터 시행)로부터 이미 15년이 지났다. 10년이면 강산도 변한다는 속담을 생각하면 지금은 제조물 책임법이 제정된 15년 전의 상황과 많이 다르다. 그러므로 제조물 책임법의 운영실태에 관한 면밀한 검토와 아울러 제조물 책임법의 각 규정이 본래의 입법목적인 “피해자 보호를 도모하고 국민생활의 안전 향상과 국민경제의 건전한 발전에 이바지”하고 있는지, 외국의 입법례나 국내외의 판례, 학설상의 견해 등을 종합적으로 고려할 때 미비한 부분은 없는지 등을 꼼꼼하게 살펴볼 필요가 있다. 우선 제조물책임의 주체를 현행 제조물 책임법과 같이 제조업자 등을 중심으로 규정하여야 하는가, 다양한 책임주체에 대하여 개별적 규율이 필요한가를 검토할 필요가 있고, 제조물개념에 부동산, 특히 결함주택 등도 포함시켜야 하는가, 미가공 농수산물은 제외되는가, 소프트웨어나 인체의 일부 및 인체로부터 유래한 물질 등에 대하여 제조물 책임법이 적용되는가 하는 문제 등을 중심으로 제조물 개념에 대하여도 대폭적인 재검토가 필요하다. 그리고 제조물 책임법의 의의가 반감되고 있는 가장 큰 이유는 피해자의 입증부담이라고 할 수 있으므로, 제조물 책임법에 결함이나 인과관계의 추정에 관한 규정을 둘 필요가 있는가 하는 문제는 앞으로 제조물 책임법의 개정에서 가장 중요한 과제라고 생각된다. 현행 제조물 책임법은 면책사유로 개발위험의 항변을 인정하고 있으나, 개발위험의 항변이 계속 인정되어야 하는가, 혹은 의약품 등과 같은 일정한 제조물에 관하여는 예외를 인정할 필요가 있는가 하는 문제도 검토할 필요가 있다. 역시 제조물 책임법상 민법의 특별규정으로서 구상관계에 관한 명확한 규정을 둘 필요가 있는가를 검토하여야 하고, 자동차나 유해식품 등의 리콜이 중요한 사회적 문제로 떠오르고 있는 만큼 결함제조물에 대한 리콜을 의무화하고, 그 불이행에 따른 책임을 인정하는 규정을 제조물 책임법에 둘 필요가 있는가 하는 문제에 대한 검토가 요구된다. 한편 제조물책임은 자칫 어떤 분야의 경제를 위험하게 할 우려가 있으므로, 책임한도액을 둘 필요가 있는가 하는 문제가 생긴다. 또한 소액에 대한 소송으로 인하여 기업의 정상적인 경제활동이 파괴될 수도 있으므로, 면책액을 정하여 제조물책임소송의 남소를 막을 필요가 있는가 하는 문제도 있다. 결함이 있다는 사실을 알고도 결함제조물을 유통시킨 제조자에 대하여는 중한 책임을 물어도 상관없다. 그러므로 특별한 사정이 있는 경우에는 제조물책임으로서 징벌적 손해배상청구를 할 수 있는가 하는 문제가 있고, 아직까지 국내에서도 징벌적 손해배상의 도입에 관하여 소극적인 태도가 우세하나, 제조물책임의 경우에는 징벌적 손해배상제도의 도입이 필요하다고 본다. 그리고 제조물책임소송에 관하여 클래스 액션제도의 도입이 필요한가 하는 문제도 검토할 필요가 있다

Microbial Diversity of Ground Beef Products in South Korean Retail Market Analyzed by PCR-DGGE and 454 Pyrosequencing

ABSTRACTThe purpose of this study was to assess the microbial community in ground beef purchased from local stores in the north central area of South Korea. A total of 31 ground beef samples showed 3.77 ± 5.16 × 105 CFU/g on aerobic plate counts, and PCR-based denaturing gradient gel electrophoresis was performed to assess the microbial community, which revealed a diverse profile among the products. Four of these samples were selected for further analyses via 454 pyrosequencing. Pseudomonas was the most frequently identified genus in terms of relative abundance (4.54–73.8%), and other bacteria such as Lactobacillus, Acinetobacter, and Carnobacterium were also identified in the ground beef. The presence of bacteria can affect the spoilage of ground beef products depending on the microbial populations, and understanding these populations may help limit spoilage and/or foodborne illness. This study illustrates the microbial diversity occurring among Korean ground beef products, even within a local region, and provides a molecular approach for potential ground beef microbial quality assessment.

An Exploratory Study on How Korean Learning Affects the Attitude of Korean Wave and Korean Products in China

An Exploratory Study on How Korean Learning Affects the Attitude of Korean Wave and Korean Products in China

Recognition of South Korean Image and Product Brand Image of Selected Korean Corporates by American Customers

Recognition of South Korean Image and Product Brand Image of Selected Korean Corporates by American Customers

A study on the relationship between preference of Korean dramas, PPL, preference of Korean products and purchase intention: An evidence from the Chinese people

A study on the relationship between preference of Korean dramas, PPL, preference of Korean products and purchase intention: An evidence from the Chinese people

한·중 FTA 전자상거래 협정의 주요쟁점과 활용과제

중국은 세계에서 가장 큰 전자상거래 시장으로서 중국 온라인 소매시장은 미국보다 약 40% 크며, 양국은 전세계 전자상거래 시장의 55% 이상을 차지하고 있다. 한 중 FTA는 한중 양국의 상품, 서비스의 전자상거래 확대와 국가간 전자상거래 활동을 촉진시킬 것이다. 한국산 소비재는 기술과 품질 측면에서 중국시장에서 경쟁우위를 가지고 있기 때문에 FTA 혜택을 향유할 수 있다. 본 연구는 한 중 FTA 전자상거래 협정문의 주요쟁점을 검토하고 이를 바탕으로 한국 상품의 전자상거래 수출확대를 위한 활용과제에 대해 문헌연구를 중심으로 살펴보았다. 이러한 연구결과를 바탕으로 다음과 같은 시사점을 제시하고자 한다. 한국 상품의 전자상거래 수출확대를 위해서는 한 중 FTA 전자상거래 협정의 후속협상에 대한 준비와 전자적 전송물의 분류에 대한 대비를 하여야 한다. 그리고 전자인증과 전자서명에 있어 양국의 상호인정이 필요하며, 전자상거래 분쟁해결을 위한 제도의 마련과 한국 상품의 전자상거래 수출확대를 위한 전략의 수립 등이 필요하다. China is the largest e-commerce market in the world. The Chinese online retail market is almost 40% larger than the US, and together these markets account for more than 55% of worldwide e-commerce. The Korea China FTA is likely to facilitate e-commerce activity between the two countries, as well as trade in the goods and services that enable e-commerce. Korean consumer goods can enjoy the benefits of the FTA because it has a competitive advantage in the Chinese market in terms of technology and quality. The purpose of this study is to examine legal issues of e-commerce chapters of the Korea China FTA and policy implications. Results of the study show that several implications based on the export vitalization of cross-border e-commerce of Korean products are offered. The Korean government needs to do the following: prepare for the subsequent negotiation of the e-commerce agreement, prepare for the classification issue of electronic transmissions, require mutual recognition of electronic authentication and electronic signatures, prepare for e-commerce dispute settlement mechanism and establish of strategies for the export vitalization of e-commerce.

The Effect of Korean Image and Product Image on Chinese Customer Purchase Intention in the Wake of the Korean Wave

The Effect of Korean Image and Product Image on Chinese Customer Purchase Intention in the Wake of the Korean Wave

From branded exports to traveler imports: Building destination image on the factory floor in South Korea

In international marketing, it is believed that a positive image of an exporting country positively influences consumer behavior toward products from that country. An emerging notion is that a reverse effect may exist in which positive evaluations of products lead to equally positive image of the origin country. Based on a sample of 500 American purchasers of South Korean products the relationship between product purchasing and intention to visit is explored using SEM in a model that links product evaluation with an intention to visit. The study confirmed that consumers' willingness to interact with South Korea based on past product purchasing was a significant indicator of their intentions to visit the country.

농학계열 대학 졸업생의 취업분야를 통해 본 농산업영역

Abstract Most studies examining the sub-categories of agro-industry used to access an inter-industry analysis. However, These are some limitations that researchers set sub-categories differently according to their needs. Thus, This study aims toempirically explore the agro-industry sub-categories by area of academic research on agricultural science. The NationalStandard Science and Technology Classification(NSSTC) codes were used to classify academic research on agricultural science. This codes were examined the sub-categories using Korean input-output statistics industry and product classi-fication by hiring 220 departments of 37 agricultural colleges.Results showed that studies using an inter-industry analysis coincided in terms of agricultural production, but showed differences in forward and backward linkage industries and services. Forward linkages industry were clearly limited toindustries in which agricultural products are inputted as raw materials. Then, in terms of services related to agriculture, Previous studies represent fields such as transport and real estate, which are not included. Moreover, Research institutionsoverlooked by previous studies occupy an important position.

국가이미지, 브랜드이미지와 원산지이미지가 구매태도와 구매의도에 미치는 영향에 대한 연구 - 중국소비자들의 한국산 첨단 및 융합기술적용 화장품 구매를 중심으로 -

Abstract The purpose of this study is to investigate the effect of national image, brand image, and country of origin on Chinese consumer`s purchase attitude and purchase intention of Korean cosmetic products which applied a high and/or convergence technology. The survey was completed by chinese customers and the data is analysis with SPSS 21.0. The results show that national image, brand image, and country of origin image have a positive impact on Chinese consumer`s purchase attitude and purchase intention. This results imply that when Korean companies enter into chinese markets, if they perform very aggressive promotion activities on national image, brand image, and country of origin image, they can be successful by transforming positively chinese consumer`s purchase attitude and purchase intention of Korean products. Key Words : National Image, Brand Image, Country-of-Origin Image, Purchase Attitude, Purchase Intention, Cosmetics(applied a high and/or convergence technology) Received 24 March 2015, Revised 20 May 2015Accepted 20 June 2015Corresponding Author: Eung-Kyu Kim(Dept. of Business administration and Accounting, Hanbat National University) Email: ekkim@hanbat.ac.krⒸ The Society of Digital Policy & Management. All rights reserved. This is an open-access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is ISSN: 1738-1916 properly cited.

중국인의 한국 TV드라마 시청이 한국 국가이미지 형성에 미치는 영향: 한국 상품 이용만족을 통한 매개효과를 중심으로

중국인의 한국 TV드라마 시청이 한국 국가이미지 형성에 미치는 영향: 한국 상품 이용만족을 통한 매개효과를 중심으로

Building a Korean Fashion Platform in Taobao, China’s Biggest Online Commerce: The Case of Fashion e-Commerce Company Accommate

In 2008, a Korean online fashion distributor, Accommate, is founded in China and it tapped into the Chinese online market with the alliance of Taobao, online C2C(consumer-to-consumer) commerce platform of Alibaba. Taobao offered free listings to attract more sellers in order to compete e-bay and introduced keyword search features which Accommate made use of as an early adopter and partner. As Taobao became China’s market leader, Accommate secured the partner position to distribute Korean apparels and strengthened its partnership with Alibaba. Soon Alibaba introduced a new online brand mall called Taobao Mall or Tmall to complement the C2C platform. Accommate extended its business with Alibaba by taking charge of the Korean product sections in the online brand mall of Tmall. From the perspective of scales, China represented for Accommate a dynamic and fast-growing market, though it is so competitive. Moreover, it is a tough job

The Impacts of Country-of-Origin, Product Involvement, and Product Familiarity on Product Evaluation

One of the most interesting phenomena in the global business practices is the existence of product’s country-of-origin (COO). COO as an informational cue has been proven to affect consumer’s purchasing decision in terms of their perception toward the product’s attributes as well as their overall evaluation of the product. The objective of this study is to investigate the impacts of country-of-origin on the product evaluation in the Indonesian market by considering consumers’ product familiarity and consumers’ product involvement. Consumers’ perception of the country where the product comes from is assumed to give significant influence to consumers’ considerations in evaluating the product prior to purchase. This influence is supposedly moderated by to what extent consumers are familiar with product attributes and to what extent the product is important and interesting for them. A survey design was employed to test the proposed linkages among variables. The target population of the survey is Indonesian consumers of imported products. The sample unit is the person who has experience in buying or consuming foreign products. The samples of 307 persons are drawn from Yogyakarta. This study examined LED television to represent a high involvement product. The country stimuli are Korea and Indonesia . The study applied the regression analyses and hierarchical moderated regression to test the proposed hypotheses. The study found that: (1) Indonesian consumers associate positively product’s country-of-origin with their decision in evaluating the product prior to purchase for both Indonesian and Korean Products, (2) Indonesian consumers consider the level of economic development of the country-of-origin in evaluating the product prior to purchase in which the effect of country-of-origin is stronger for Korean product than Indonesian product, (3) Indonesian consumers with different levels of product familiarity do not evaluate product differently for both Indonesian and Korean products, (4) Indonesian consumers with different levels of product involvement evaluate Korean product differently.

El realismo animado de Sang-ho Yeon

<p>Este artículo se centra en la figura del director de animación surcoreano Sang-ho Yeong. Con solo dos largometrajes en su haber, ha logrado que sean las primeras cintas animadas de Corea del Sur en proyectarse en Cannes o ganar con su segunda cinta en Sitges. Su obra, aún poco conocida en nuestro país, realiza un crudo retrato de la sociedad surcoreana del momento. En el presente artículo revisaremos las bases sobre las que se asienta el cine de Sang-ho Yeong, trazando una correspondencia entre su cine y el cine independiente de animación de su país, y cómo ha sabido aunar el realismo y la animación creando un sólido discurso social, focalizando el estudio en sus dos largometrajes dirigidos hasta la fecha: The King of Pigs (Dwae-ji-ui Wang, 2011) y The Fake (Saibi, 2013).</p>

A Study of the Effect of Country Image on Foreign Products’ Customer Satisfaction and Repurchase Intention: A Comparative Study between Korean and French Cosmetics Product in Chinese Coastal Area

A Study of the Effect of Country Image on Foreign Products’ Customer Satisfaction and Repurchase Intention: A Comparative Study between Korean and French Cosmetics Product in Chinese Coastal Area

중국소비자의 'K-POP' 선호도가 한국상품 구매의도에 미치는 영향

본 연구는 'K-POP' 선호도가 한국 상품의 구매의도에 미치는 효과를 고찰하고 있으며, 특히 이들 관계를 매개하는 한국문화이벤트 참여의도와 한국문화제품 구매의도의 매개효과를 고찰하였다. 그리고 나아가 이들 경로관계에서 한류 콘텐츠 이용행태별 차이에 따라 경로효과가 차이가 있는지를 확인하였다. 분석결과, 'K-POP' 선호도는 한국문화이벤트 참여의도에 긍정적인 영향을 미치는 것으로 나타났으나, 일반제품 구매의도에 유의한 영향을 미치지 않는 것으로 나타났다. 그리고 한국문화이벤트 참여는 한국문화제품 구매의도와 일반제품 구매의도에 모두 유의한 영향을 미치는 것으로 나타났다. 하지만 한국문화제품 구매의도는 일반제품 구매의도에 유의한 영향을 미치지 않는 것으로 나타났다. 결과적으로 본 연구자들은 본 연구결과를 통해 'K-POP' 선호도가 높아진다고 해서 일반제품 구매의도가 높아지는 것이 아니라, 'K-POP' 선호도가 높아지게 되면 이로 인하여 한국문화이벤트 참여의도가 높아지고, 그 결과 일반제품 구매의도가 높아진다는 새로운 사실을 확인할 수 있었다. 또한, 한류 콘텐츠 이용행태(정보이용빈도, 정보원천, 관심분야)별 차이를 분석하였다. 분석 결과에 따르면, 매체이용 행태별 차이의 경우 인터넷을 사용하는 중국소비자들은 'K-POP' 선호도가 일반제품 구매의도에도 긍정적인 영향을 미쳤으며, 한국문화제품에 대한 구매의도도 일반제품 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 반면, 정보원천이 TV, 라디오, 신문 등을 주로 이용하는 중국소비자들의 경우에는, 'K-POP' 선호도가 일반제품 구매의도에 유의한 영향을 미치지 않는 것으로 나타났다. This study investigated the effects of 'K-POP' preference on purchase intention of Korean products. Especially, it revealed the mediating role between the participation intention of Korean culture event and the purchase intention of Korean products. Further, we examined the difference in the path relation according to the use-behavior of Korean wave contents. In this proposed model, we can see 'K-POP' preference had a positive effect on participation intention of Korean culture event, but it was not significant for purchase intention of common products. The participation in Korean culture event had significant effects on the purchase intention of Korean culture products and the purchase intention of common products. However, the purchase intention of Korean culture products had no significant effects on the purchase intention of common products. Thus, our finding showed that higher preference of 'K-POP' did not make cause purchase intention of common products. Further, the higher the preference of 'K-POP' was, the higher the participation intension of Korean culture event was and, as a result, the purchase intention of common products got higher. In addition, path analysis results according to the media usage behaviors show that Chinese consumer who uses the internet and has a higher preference of 'K-POP' had a positive effect on the purchase intention of common products. Furthermore, it has a positive effect on both purchase intension of Korean culture products and purchase intension of common products. In case of Chinese consumer who use the television, radio and newspapers, K-POP preference had no significant effect on the purchase intension of common products.

Nicotine levels in electronic cigarette refill solutions: A comparative analysis of products from the US, Korea, and Poland

BackgroundElectronic cigarettes vaporize nicotine dissolved in glycerine and/or propylene glycol (e-liquid). Due to a lack of regulations, e-liquids may contain inaccurately labelled nicotine levels. Our aim was to test nicotine levels in samples of e-liquids from three countries. MethodsWe measured nicotine concentration in 32, 29 and 30 e-liquids purchased between 2013 and 2014 from locations in the United States (US), South Korea, and Poland, respectively. ResultsNicotine concentration in the US products varied from 0 to 36.6mg/mL. Traces of nicotine were found in three US products labelled as ‘nicotine free’. Two-thirds of South Korean products did not contain detectable amounts of nicotine, whereas nicotine concentration in other products varied from 6.4±0.7 to 150.3±7.9 (labelled as ‘pure nicotine’) mg/mL. In products from Poland, nicotine concentration varied from 0 to 24.7±0.1mg/mL. Overall, we found significant discrepancies (>20%) in the labelled nicotine concentrations in 19% of analysed e-liquids. ConclusionMost of the analysed samples had no significant discrepancies in labelled nicotine concentrations and contained low nicotine levels. However some products labelled as ‘nicotine-free’ had detectable levels of the substance, suggesting insufficient manufacturing quality control. We identified a single product labelled as ‘pure nicotine’ which contained significantly higher concentration of the drug, increasing the risk of accidental poisoning. The study reveals the need for quality standards of these new nicotine containing products.