Korean Clothing Research Articles

한복에서 표출되는 감성을 측정하기 위한 대표감성 추출

한복에서 표출되는 감성을 측정하기 위한 대표감성 추출

Clothing acculturation of North Korean female defectors in South Korea

The purpose of this study is to observe how female defectors from North Korea acculturate in South Korean clothing culture and to discuss possible policies to help their cultural settlement. North Korean defectors can experience culture shock and feel much pressure to adopt new lifestyle in terms of South Korean mode of fashion. Therefore, this research examines cultural points where NK female defectors recognize differences between two clothing cultures. To this end, in-depth interview was conducted with 11 participants. Researchers observed three types of clothing acculturation and drew a paradigm model that depicts the phenomenon of clothing acculturation of North Korean female defectors. Lastly, this study discussed about three possible policy suggestions based on the observed acculturation strategies by acculturation types. This study involves academic implications for investigating clothing acculturation by an immigrant group in a new society in a broad sense. There is a limit on this research that there can be some biased responses from participants because of the uniqueness of the group.

한국 의류수출벤더의 경영활동 및 경영성과 특성

This study aimed to analyze the business performance and activities of the Korean clothing export vendors that produce and supply clothing to foreign fashion distribution dealers/buyers in the United States, Europe, and other countries. To do so, the business performance data of 78 Korean clothing export vendors were analyzed, drawing information on the buyers and the export regions from company homepages, and analyzing the financial data in the form of income statements and balance sheets from 2012 to 2016, as disclosed by individual companies. The following results were found. : First, there are over 300 foreign buyers of Korean clothing export vendors, but many companies were focused on large distribution dealers/retailers such as Walmart, Gap, JC Penney, Kohl

의식주 관련 한국어 관용 표현의 동기화 양상

의식주 관련 한국어 관용 표현의 동기화 양상

The birth of modern fashion in Korea: Sartorial transition between hanbok and yangbok through production, mediation and consumption

Abstract Sartorial change from hanbok (Korean dress) to yangbok (western dress) is commonly seen as marking the transitional Opening Port era of the late nineteenth century, when modern fashion emerged, seemingly replacing ‘traditional’ Korean dress with ‘modern’ western dress. However, when examining actual cases of Korean sartorial practice, this linear and dichotomous framework – non-western traditional versus western modern – has limits in its approach, lacking the multiplicity of local meanings and experiences in line with particular social and cultural contexts. This study instead explores the protean transition of dress and fashion in Korea as a way of challenging Eurocentric notions of fashion. In particular, it seeks a better understanding of the sartorial transition and local practice of modern dress and fashion emerging in colonial modern Korea through production, mediation and consumption. Critically reinterpreting diverse sources of object, image and text gleaned from the modern colonial period (1910–45), the framework of production–mediation–consumption builds up a rounded picture of the emergence of modern Korean dress and fashion that materialized through not only yangbok but also hanbok. Reflecting modern ironies of the time and the specificities of colonial society, the dichotomy between the two dress systems (hanbok and yangbok) was rather nuanced, multifaceted and intricately developed in relation to modern fashion, local modernities and the ways in which they evolved in the vernacular Korean context, across colonial and western fashion discourses.

한국 에코·친환경패션 분야의 연구동향 - 2010년부터 2014년까지 학회지를 중심으로 -

As the severity of environmental problems has come to light in recent times environmental protection has garnered more interest and importance. The purpose of this study was to determine the current research trends in ecofriendly fashion in Korea by analyzing the research trends related to eco fashion, provide information necessary for developing eco and eco-friendly fashion in the future, and set the research direction for related research. The study analyzed 1,746 research papers in Journal of Korean Society of Costume, Journal of the Korean Society of Clothing and Textiles, Research Journal of the Costume Culture, and Journal of the Korea Fashion and Costume Design Association from 2010 to 2014, and a total of 55 research papers related to eco fashion were selected. Major conclusions of the study are as follows: First, Journal of the Korean Society of Clothing and Textiles published the most papers on eco fashion, Journal of the Korea Fashion and Costume Design Association published the fewest. Second, the highest number of research papers published in a year was 14 in 2014. Only a small number of papers were published in 2012, but the figure increased in 2014. Third, the most frequently covered topic among the 12 topics was the 'eco-friendly' topic with 13 papers (23.64%), followed by topics on corporate social responsibility (CSR), eco, sustainable, green, ethical, and recycle, respectively. The 7 topics above were covered by 47 of the selected 55 papers (85.45%). Fourth, the following research methods were used: the questionnaire method, literature review, case study, Internet search, costume construction, online survey and interview. The questionnaire method was used in 22 papers (29.33%), making it the most frequently used method. Fifth, fields of research were divided into fashion design(19 papers, 34.55%) and fashion marketing(36 papers, 65.45%). Papers on fashion design was published the most in 2010, and fashion marketing papers peaked in 2014. The use of eco fashion will be expanded in various ways in terms of country, firms and consumers in the future.

An Investigation into the History of the Taekwondo Uniform since the Korean Peninsula’s Liberation from Japan

This paper investigates the complex history of the taekwondo sport uniform. Although the uniform is an outward symbol of South Korea’s most popular martial art and national sport, few researchers have elucidated the uniform’s history. From studies into martial art uniforms, and the taekwondo uniform in particular, it is discovered that the tradition of wearing white trousers and jacket began with judo in the nineteenth century. This tradition was carried over to karate and other Japanese martial arts in the early twentieth century. After the liberation of the Korean peninsula from Japan, the taekwondo uniform began to evolve from its Japanese progenitors. The first important changes to the taekwondo uniform were implemented by Hwang Gi, who altered it to meet a traditional Korean clothing style. The 1970s saw the second important transformation to the uniform, whereby it became exclusively regarded as sports attire. However, since the 1970s, the taekwondo uniform did not account for traditional Korean clothing styles, and it faced several criticisms. Recent changes to the World Taekwondo Federation’s poomsae uniform have addressed these problems. The distinctiveness of the new uniform will further distinguish it from its Japanese counterparts, and help to promote the true identity of taekwondo, as well as Korean culture, worldwide.

시사만화 『고바우 영감』에 표현된 복식의 상징성

Abstract Popular culture has symbolic meaning and has been constructed through different mass media. Newspa-pers played a significant role in 1950s and 1960s public culture. In particular, editorial cartoons in news-papers expressed social aspects of the age implicitly through satire and criticism. This study examines deli-vered culture by reflecting the past social aspects and inquiring on clothing featured in the editorial cartoon『Gobau』. As for a research method, literature research was conducted on clothing of the age with a reviewof『Gobau』. As for a research range, examination was done based on the complete works of Gobau com-posed of 5 volumes published as a first edition by Hankookmunhwasa on November, 1973. Early『Go-bau』cartoons from 1951-1963 were published in 5 volumes; therefore, research was conducted for the erafrom 1950s to the early 1960s. Clothing expressed in『Gobau』were reviewed, classified into formative cha-racteristics and internal meaning. Internal meaning was examined by dividing into the expression of socialaspects and criticism of society. The research findings are as follows. First, clothing in『Gobau』reflectedcharacteristic in direct manner. There was a coexistence of Hanbok and western-styled, clear distinctionbetween men's trousers and women's skirt. Besides, various kinds of women's western-styled dress appearedin the 1960s. Second, they showed the dress culture that reflected past social aspects. Many aspects wereincluded to reconstruct old and worn clothes due to scarce resources after the Korean War, and cherishingclothes, buying fabric directly to making clothes, making clothes from dressmaking shop, and restrictionson imported goods and luxury items. Third, the study also examined the social norms for fashion. It con-tained negative perspectives on women wearing pants, short skirts, and new hair styles (like perms) fromwestern culture as well as lipstick.Key words: Gobau, Symbolism, Korean clothing, Western-styled dress, Fashion; 고바우 영감, 상징성,한국 복식, 양장, 유행

How to Increase Chinese Consumer’s Loyalty to Korean Fashion Clothing Brand Store in China

The current research aims to explore two important predictors of Chinese consumers’ loyalty to the South Korean fashion clothing store, namely, their attachment toward the South Korean fashion clothing brand and perceived connection with the salespeople of the store. The results of our research suggest that both the brand attachment and the connection with salespeople have positive effects on the store loyalty. In addition, our research investigated two antecedents influencing Chinese consumer’s attachment toward the South Korean fashion clothing brand. We found that South Korean fashion clothing brand’s social acceptability and self-expressiveness positively affect Chinese consumer’s attachment to the brand. However, the brand’s functionality did not have a positive impact on the brand attachment. Therefore, to increase Chinese Consumer’s Loyalty to the store in China, marketers should strengthen the brand attachment by puting emphasis on the self-expressive functions and social acceptance of the South Korean fashion clothing brands, and should also help salespeople attempt to develop close connection with customers.

한국 모던 걸 패션의 미적특성과 스타일링 연구

This study probed into the fashion styling of modern girls who led fashion and revealed power of woman as the center of modernization in Korea. Methods included the theoretical study based on fashion related newspaper articles at the time, specialized publications, advance researches, and internet data and the empirical study that involved contents analysis centering on visual data, expert evaluation, and styling development and presentation. The image of Korean modern girl analysis found in the order of modern image, elegant image, classic image, mannish image, romantic image. The aesthetic characteristics could be classified into sensual classicism, modern elegance, feminist epicenism, and romantic simplicity. The theme was 'Retro Modern' and a total of 4 styles were applied. 'Progressive Tradition' expressed the aesthetic characteristics of sensual classicism and it gave a modern reinterpretation of the seamless one-piece skirt which is the modified Korean clothes of Korean modern girls. 'Luxe Beauty' expressed the aesthetic characteristics of modern elegance, and it developed the long and slim style which was popular in the 1930's in a trendy way. 'Dressy Avant-garde' expressed the aesthetic characteristics of feminist epicenism, and it suggested the mannish style Western clothes that Korean modern girls wore by following recent fashion trend. 'Minimal Couture' expressed the aesthetic characteristics of romantic simplicity and it presented the garconne look which was popular in the 1920's by following recent trend.

의류수출업체의 업무과정 분석에 관한 연구

This study aimed to systematize the apparel vendor work processes and provide useful information to future employees of clothing export units by analyzing the processes of vendors` manufacturing tasks. A survey of 20 apparel vendors servicing mainly U.S. buyers was conducted on employees of overseas business departments working for more than five years. buyers. Based on the results, vendors mainly manufactured cut-and-sew knit products. Regarding the production method, OEM was used more frequently than ODM. Fourteen (70%) companies used the ODM method. This suggests that vendors are expanding their production method from OEM to ODM. In order to summarize the work of each business based on the clothing production process research results, buyers were in charge of planning products and the vendors were in charge of sampling. Production of materials and the approval of material tests were out sourced. Overseas factories of vendors were in charge of bulk (mass) production and garment finishing, as well as packaging and shipping the completed products. Even though the vendors` head offices do not directly produce clothes, they play a pivotal role in ensuring planning and management progress in clothing production. As buyers prefer direct contracts for cost reduction, the vendor additionally performs the role of an agent. Also, with the increase in ODM production ratio, the work area of the vendor is expanding. If Korean clothing exporters improve their global competitiveness by investing in the R&D of materials and design to enhance the ODM method, the development of Korea`s clothing and export industry will benefit significantly.

한국 모던 걸의 패션 스타일 연구: 실존 인물과 영화 주인공을 중심으로

This study probed into the fashion of modern girls between the 1920's and the 1930's who led the mentality and fashion of women as the progenitor of the alpha girl in Korea. For this, the fashion of actual people who received attention as modern girls in various occupations and that of modern girl heroines reinterpreted in films were examined. Methods included the theoretical study based on fashion related newspaper articles at the time, specialized publications, advance researches, and internet data and the empirical study that involved contents analysis centering on visual data. The Western women's fashion between the 1920's-1930's was dominated by the garçonne look to promote women's entry into society and competition against men and the practical and mature long and slim look due to the influence of economic recess. Korean people also adapted Western clothes following Western fashion while also modified the traditional clothes and wore modified Korean clothes. The fashion of 5 actual modern girls of Korea and that of 3 film heroines were examined. The fashion of actual people most well represented the fashion trends at the time and that they used fashion as the means to express their mentality and their artistic propensity and professionalism were expressed through fashion. On the other hand, the fashion of film heroines substantially expressed various occupations of the characters in the film and reflected trendy clothes and cosmetics, and it showed sexy and romantic fashion trend due to the influence of modern trends and reinterpretations.

1977~2013년 한국의류학회지와 해외 의류학 저널 출판논문의 연구동향 및 저자, 연구관계망 분석 -피복과학 분과를 중심으로-

This study investigated original articles published in the Journal of the Korean Society of Clothing and Textiles (JKSCT) from 1977 through 2013 with a consideration of the research collaboration structure. Two international journals were chosen: Textile Research Journal (TRJ) and International Journal of Clothing Science and Technology (IJCT) in order to compare the clothing science research trends of JKSCT-publications to international trends. The collected data from the three journals were used to probe periodic changes in the number of publications and nationality of authors to find the relative international position of Korean clothing and textile researchers. Figures, tables, and references in each article were counted to suggest the most suitable way to express and interpret clothing science results. In addition to the quantified data analysis, a qualified analysis was investigated with the co-author network analysis. The findings revealed an increase in the number of published articles in JKSCT until 2009 with the rapid decrease after. The number of co-authors in JKSCT was relatively small compared to TRJ and IJCT but growing in the clothing and textile science group. The number of references in JKSCT increased 3 times from 1977 to 2013; therefore, it was assumed there is more recent active clothing and textile research. Lastly, a pattern of authors' interaction and the most contributed authors in the network was illustrated in the clothing and textile science group. The present study confirms that JKSCT has made significant progress toward knowledge development in the clothing and textile field and suggests that the analysis of accumulative knowledge helps researchers broaden the scale and approach of studies.

Successful Brand Revitalization of Parkland through Brand Repositioning Strategy

Parkland, which is one of the pioneer brands in men’s fashion in Korea, specifically suits, has recently undertaken bold brand repositioning activities to respond to the fast-changing environment and to overcome limitations in its current image positioning. As a result, in a short time period, Parkland achieved remarkable marketing and communication success. This case study explains how Parkland drew successful brand repositioning from the fierce fashion market. This study systematically analyzes the brand repositioning strategy process and implementation strategy used to resolve the conceptual and structural issues of Parkland as a mature brand. To this end, this study assesses Parkland’s brand strategy focusing on brand environment and positioning. Accordingly, the study analyzes the target concept and basic direction of the brand repositioning in terms of the repositioning strategy process, and from an integrated marketing perspective, examines the specific implementation program for repositioning. Finally, the study addresses the outcomes of brand repositioning efforts as well as steps to be taken in the future.

국내외 의상 관련 고등학교의 교과교육 비교

Abstract This study proposes an educational direction to be followed by the clothing departments of Korea’s specialized high schools in order to help achieve high levels of job placements and to strengthen their students’ competitiveness. A comparison was made of the curricula in Korea’s specialized high schools and in several fashion schools in other countries including the United States, Italy, France, Taiwan, and Japan. To this end, publicly available educational records were retrieved from domestic school documentation, vocational high school portals, and domestic/overseas school web sites, and were then reviewed. The archival data extracted from these sources shows that the curricula of the three chosen domestic schools uniformly focus on foundational courses such as general computer skills, general design, accounting principles, design principles, and drawing, as well as practical courses such as the design of western clothing, fashion design, fashion CAD, management of clothing material, design of Korean clothing, and knitting. Unlike these standardized courses, it was found that overseas fashion schools provide a more technically- advanced and design-focused education based on the interests of the individual student. Moreover, their education system nurtures the students’ creativity through adequate field experience and history/language education. The findings of this study suggest that Korean specialized high schools should find a way to accommodate their students’ interests and to provide them with personalized fashion education by adopting a more flexible curriculum. An educational line that considers the individual student’s aptitudes and career path will help foster creativity and novel ideas, which, in turn, will contribute to the development of the fashion industry.Keywords: specialized high schools(특성화 고등학교), clothing departments(의상학과), education(교육), curriculum (교과과정)

Characteristics of Clothing Purchase Behavior in Korean Consumers of Living in America - Focusing on the Aspect of Size -

The purpose of this research is to suggest data available for being conducive to establishing a marketing strategy such as size of domestic clothing in global brand and producing a product of increasing consumers' satisfaction with the fit based on this research. A total of 177 questionnaires obtained from South Koreans in their 20s~50s who dwell in the state of North Carolina in America. The results follow; first, what there is significant difference in clothing purchase behavior of Koreans living according to income, duration of residence. Second, the reason for preferring Korean clothing according to educational level was the highest in the ratio of the response as saying of being 'size' with a decrease in the item of 'design'. This was because the higher in age and educational level leads to the more rise in importance of size according to a change in body type. Third, the outcome of evaluation on the fit by body part in American clothing was the largest in the response as saying of being 'similar' in the items of chest, waist, neck, arm, wrist circumference and crotch length.

중국정사(中國正史) 조선전(朝鮮傳)의 한국(韓國) 고대복식(古代服飾) - 관(冠)과 수발(修髮)을 중심으로 -

This study is based on the official Chinese history of the ancient Korean(中國正史朝鮮傳) clothing and ornaments, and also tries to discover, study, and adjust the system of the ancient Korean clothing and ornaments. Ancient Korea has very poor official records of its clothing and ornaments. Therefore, this study had no choice but to rely on the official Chinese history to cover for the lack of resources. The official Chinese history documents are not only important for studying ancient Korean history, but also important for studying about the ancient Korean clothing and ornaments. This research selected historical documents about the ancient Korean clothing and ornaments from fifteen different Chinese dynasties' official documents, and then systematically classified the documents in order to compare them. All these processes confirmed the following subjects. In regards to the Kwan(冠: general hat), the hat types included Check, Byun(弁), Jeol-poong(折風), Jowoo-Kwan(鳥羽冠), So-gol(蘇骨), and Na-kwan(羅冠). These Kwan(冠) were influenced from Chinese clothing and ornaments. Gold and silver decorations on the Kwan(冠) were influenced from the Scythai culture. The feather decorations on the hat were residual of the bird worshiping culture or the hunting lifestyle. These things show that the ancient Korean clothing and ornaments originated the clothing and ornaments from the North. But the use of Jo-woo(bird feather) was common around the globe in many ways during the ancient times, regardless of area and period. The official Chinese history describes men's hair style as Choo-gyul (椎結) or sometimes pronounced, Choo-gyul(椎結). These seem to describe the topknot. Women had various types of hair styles such as Yu-byun-bal-su-hu (wear women's hair in a braid). The official Chinese history show that the ancient Korean clothing and ornaments originated the clothing and ornaments from the north. The ancient Korean clothing and ornaments influenced and were influenced by its neighboring countries.

중국 유학생의 의복 구매 및 착용 실태에 관한 연구

The purpose of this study was to find ways to increase sales and enhance of the competitiveness of the Korean fashion brands expanding into the Chinese market by conducting a survey of the Chinese female students in order to gather data regarding their preferences and features so that clothes that are more suitable for Chinese women can be designed. For this study, a survey was conducted to 305 students attending universities or language schools located in the metropolitan areas near Seoul who had exposure to Korean clothes. The study results can be summed up as follows: According to the analysis, the Chinese students preferred comfortable, practical, and casual styles. And the analysis shows that they prefer achromatic monotonous colors rather than vivid colors or splendid and complex patterns. The students felt that Korean clothes reflected the trends very well, and they also showed very high satisfaction with the design. The most common way of gathering information for their clothing purchase was through Internet search and magazine advertisements. The survey showed that the biggest strength of the Korean fashion brands was their ability to reflect the fast changing fashion trends in their designs, and they were very much satisfied with their diverse designs and colors. Among the domestic fashion brands, they prefer domestic SPA brands such as MIXXO, SPAO, and 8IGHT SECONDS.

A Syntactic Relations of Japanese and Korean Clothes Wearing Verbs and Adverbs

A Syntactic Relations of Japanese and Korean Clothes Wearing Verbs and Adverbs

테크니컬 디자이너의 업무 및 교육 실태에 관한 연구 -벤더(Vendor)와 에이전트(Agent) 테크니컬 디자이너를 대상으로-

Abstract This study reported present state of clothing technical designers' work duties and working conditions, soas to suggest effective ways to develop professional training methods for them. Technical designers workingfor vendors and agents were surveyed as they represent the majority of technical designers in Korean clo-thing industries. Survey participants were 62 technical designers working for 6 clothing vendors and 2 clo-thing agents, and the survey closely inspected their work qualifications, duties and responsibilities, workingconditions and training conditions. Survey was conducted from June 27 th to July 17 th , 2012. The question-naire examined frequency analysis and multiple response analysis using SPSS 19.0 Windows after investi-gating documents and work fields through personal experiences and interviews from technical designers fordata collection and analysis. A chi-square test analyzed the preferred type of fitting for technical designersof vendors and agents. The results showed that 32.3% of those surveyed have more than 7 years of workexperience and the highest level of education is predominantly a bachelor's degree (57 people, 91.9%). Amongthe work responsibilities, respondents did sample measuring more than four times a day. Also, the resultsshowed that technical designers needed to qualify: first ‘Fitting Technic’, second ‘Pattern Correction Capa-bility’, and third ‘English Skills to Communicate with Buyers’; subsequently, education on several technics(such as measuring, grading, and fitting) were required for the job. Current technical designers answered thatthey need more various work-related education. However, the analyzed results showed that pre work-relatedtraining was insufficient. The data shows that technical designers require re-education in ‘Pattern CorrectionMethod’ (61.3%) and ‘Sewing Education’ (64.5%).Key words: Technical designer, Agent, Vendor, Sample measuring, Pattern correction capability; 테크니컬 디자이너, 에이전트, 벤더, 샘플 측정, 패턴 수정 능력