Abstract

Abstract Popular culture has symbolic meaning and has been constructed through different mass media. Newspa-pers played a significant role in 1950s and 1960s public culture. In particular, editorial cartoons in news-papers expressed social aspects of the age implicitly through satire and criticism. This study examines deli-vered culture by reflecting the past social aspects and inquiring on clothing featured in the editorial cartoon『Gobau』. As for a research method, literature research was conducted on clothing of the age with a reviewof『Gobau』. As for a research range, examination was done based on the complete works of Gobau com-posed of 5 volumes published as a first edition by Hankookmunhwasa on November, 1973. Early『Go-bau』cartoons from 1951-1963 were published in 5 volumes; therefore, research was conducted for the erafrom 1950s to the early 1960s. Clothing expressed in『Gobau』were reviewed, classified into formative cha-racteristics and internal meaning. Internal meaning was examined by dividing into the expression of socialaspects and criticism of society. The research findings are as follows. First, clothing in『Gobau』reflectedcharacteristic in direct manner. There was a coexistence of Hanbok and western-styled, clear distinctionbetween men's trousers and women's skirt. Besides, various kinds of women's western-styled dress appearedin the 1960s. Second, they showed the dress culture that reflected past social aspects. Many aspects wereincluded to reconstruct old and worn clothes due to scarce resources after the Korean War, and cherishingclothes, buying fabric directly to making clothes, making clothes from dressmaking shop, and restrictionson imported goods and luxury items. Third, the study also examined the social norms for fashion. It con-tained negative perspectives on women wearing pants, short skirts, and new hair styles (like perms) fromwestern culture as well as lipstick.Key words: Gobau, Symbolism, Korean clothing, Western-styled dress, Fashion; 고바우 영감, 상징성,한국 복식, 양장, 유행

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