Media Knowledge Research Articles

Information Genres in the Context of Library Journalism

The aim of the article is to study the theoretical and practical potential of using information genres in the library journalists’ activity. Research methods. In this article, methods of analogy, comparison, systematisation, deduction and abstraction are applied. The scientific novelty is based on the fact that the offered research work studies connections between human knowledge of news media and methods they use to form news. It is found out that people with a higher level of media knowledge are more likely to include social media in their news repertoire, but not as their main or only one source. Secondly, it is determined that the information of media sources is positively related to editorial bases. The degree of participation of public libraries in public journalism is studied, particularly in conditions where media coverage of certain information decreases. It is proved that the mass involvement of librarians in this activity on an ongoing basis allows to raise an issue of professional training programmes for library journalists, taking into account the fact that this kind of work requires certain knowledge, competence and skills. As a result, its quality affects the reputation of the library. Main conclusions. Nowadays, one of the features of modern society is “information consumption”. Libraries are focused on creating an educational environment, using ICT, media education and qualitative journalistic work of librarians. Journalism is close to the activity of librarians. They create notes, sketches and reports for websites and social networks, conduct interviews for podcasts, write articles for industry press. It can be said with confidence that library journalists use social networks quite widely in their professional activities. So, social media tools are mainly used as a substitute for other information delivery channels. If today librarians are faced with the task of changing the image of the library and working with the stereotypes of public society, then it is up to library journalists to cope with it.

Interactive Videos as Effective Tools for Media Literacy Education in Communication and Media Courses

The vast amount of audiovisual and multimedia content that is currently delivered via multiple ways and platforms makes media literacy imperative to enhance citizens’ ability to assess the credibility and trustworthiness of media sources. By recognizing bias and misinformation and understanding the impact the media can have on individuals and society, media literate citizens are better equipped to analyze the information they receive, thus presenting critical thinking. This paper, through research conducted among university students that attended the course of “Creative studio and audiovisual productions” at the Department of Communication and Digital Media, University of Western Macedonia, Greece, aims to present the effective use of interactive video production to media literacy. Prior to the beginning of the semester, the students were asked to state, among other things, their knowledge of media literacy, their digital literacy levels, and their skills level on various forms of video productions. At the end of the semester, they were asked to assess the knowledge and skills acquired through the process of creating an interactive video production on media literacy. The results revealed that through this project that brought them enjoyment, they gained knowledge, and they highly valued the role of interactive videos as communication tools.

The effect of knowledge acquisition from social media on competitive intelligence process: the mediating role of absorptive capacity

PurposeWhile existing literature offers valuable insights into social media knowledge, absorptive capacity, and competitive intelligence, it does not fully address the integrated activities involved in generating valuable knowledge. This study aims to address this gap by investigating how high-tech companies leverage knowledge acquired from social media, mediated through absorptive capacity, to generate valuable competitive intelligence.Design/methodology/approachA total of 270 valid responses were collected from high-tech company managers through an online survey. PROCESS Model 4, employing 5,000 bootstrap samples and 95% confidence intervals, was used to assess the constructs of interest. Using the Knowledge-Based View, this approach tested the mediating role of companies' absorptive capacity in the association between knowledge acquisition from social media and competitive intelligence processes.FindingsThe results indicate that knowledge acquisition from social media, both directly and indirectly (through absorptive capacity), positively influences competitive intelligence processes, including collection and analysis.Practical implicationsAcquiring knowledge from social media does not necessarily lead to superior intelligence in companies. This study helps managers focus on enhancing companies' absorptive capacity for more effective competitive intelligence processes.Originality/valueThis study investigates the role of absorptive capacity in terms of the connection between acquiring knowledge from social media and competitive intelligence. The findings have significant theoretical and managerial implications, providing valuable insights that could help high-tech company managers improve intelligence generation in their companies.

Talk to Me: A social media campaign about clinical trials tailored to the needs of young adults with cancer.

67 Background: Among adolescents and young adults (AYAs; 15-39 years) with cancer, clinical trial enrollment (CTE) rates range from 3% to 14%. Patient-directed interventions to improve CTE are rare. Internet-based interventions, while feasible and acceptable to AYAs with cancer, often lack patient input and engagement that are critical to success. AYAs are digital natives and report that the internet and social media are the two most important sources of health-related information. We leveraged AYA engagement with social media and designed a mixed methods research study, "Talk to Me," to create targeted social media messages to increase awareness about CTE for AYAs with cancer. Methods: Our interdisciplinary study team includes clinicians, researchers, health educators, and AYA patient advocates. We conducted 5 focus groups among a demographically, clinically, and geographically diverse group of AYAs with cancer (n=35) to identify priority topics to 1) inform the development of social media message libraries to address informational gaps and dispel myths surrounding CTE and 2) guide implementation strategies of these messages. Design mock-ups and color palettes were co-designed and co-developed with focus group participants and patient advocates through iterative feedback. Results: Guided by qualitative findings, social media posts were categorized into "introduction", "knowledge dissemination", and "addressing social, cultural, emotional, and financial issues" related to CTE. Instagram was selected to host our messages as the demographics of users most closely matched that of our target audience. Hashtags were carefully chosen based on existing posts of related material on Instagram. Links to trusted sources for additional information were embedded in the post descriptions and housed in a linktr.ee bio-landing page. The campaign was officially launched on Instagram in April 2024. We posted 3 times a week in both English and Spanish and monitored metrics biweekly to assess engagement and reach. Over nearly 2 months, 42 messages were posted, 116 users followed the account, 656 accounts were reached, 108 accounts were engaged, and 432 visited our profile page. Engagement peaked in Week 2 with 238 accounts reached and in Week 6 with 119. Overall, there were 173 likes (English=128, Spanish=43). Conclusions: An interdisciplinary, patient-informed, iterative approach to developing a social media knowledge intervention demonstrates a robust, methodologic approach to developing acceptable information and messages for AYAs who may consider participating in clinical trials.

Development and exploration of news media literacy scales in Taiwan

The purpose of the study is to explore how the promotion of news media literacy positively affects media criticism as well as the control and judgment of self-behavior. Potter developed the Chinese News Media Literacy Scale (NMLS), based on his theoretical framework of media literacy cognition. Potter is an outstanding scholar in media literacy. Senior high school students in Taiwan validated the NMLS for reliability and validity. The NMLS consists of 45 questions covering four topics: intellectual skills, personal locus, media knowledge structure, and news context reading. The Chinese version of the NMLS demonstrated good reliability, considerable validity, appropriate discrimination, and an appropriate level of difficulty, making it suitable for Taiwanese students. Female respondents exhibited higher news media literacy than their male counterparts. Public senior high school students showed higher news media literacy compared to those from private schools. The time spent reading news positively correlates with improvements in news media literacy. The findings indicate that news media literacy education significantly enhances students' critical understanding of news and media literacy skills, with varying effects across different genders and types of schools. The limitation of the study is that the sample mainly comes from Taiwan, which may not fully represent other cultural contexts. The findings can guide educational policy in schools, particularly in designing and implementing news media education curricula, taking into account the differences in gender and school types. This research expands the literature on news media literacy, especially in terms of scale development and its application to a specific cultural context like Taiwan, and introduces new insights into the impact of gender and school type on media literacy.

Cross media knowledge information retrieval model based on D-S evidence theory

Cross media knowledge information retrieval provides strong support for information processing and utilization in the information society, but there are problems such as heterogeneity in cross media knowledge information. Therefore, a cross media knowledge information retrieval model using D-S evidence theory is proposed, which involves using approximate calculation methods to improve this theory for information fusion, reducing computational complexity, and using deep networks for fine-grained information retrieval to improve retrieval accuracy. The results showed that the improved theory enhanced computational efficiency by about 27.23 %. The memory usage was <60 %, and the average accuracy of information fusion reached 93.14 %. It also exhibited high recall and low false alarm rates. The cross media knowledge information retrieval model proposed in the study achieved accuracy of 92.64 %, 96.49 %, and 97.46 % on the three datasets used in the experiment, respectively. The study provides an effective, computationally efficient, and highly accurate model for cross media knowledge information retrieval, which is expected to promote research and application in this field. The combination of improved D-S evidence theory and deep networks provides a powerful approach to solving the problem of cross media heterogeneous information retrieval, which has a positive promoting effect on the processing and utilization of information in the information society.

The Influence of Entrepreneurship Knowledge and Use of Social Media on Entrepreneurial Interest of FKIP Students at Riau University

The Influence of Entrepreneurship Knowledge and Use of Social Media on Entrepreneurial Interest of FKIP Students at Riau University

Research on the Image of Chinese Rural Women Presented on Short Video Platform --Take Douyin as an Example

As one of the leading platforms in China, Douyin has allowed the underprivileged group of rural women to showcase themselves. While empowering them, it has also led to the imposition of various labels on them. This paper conducts an in-depth study of the representation of rural women through content analysis and other research methods. It analyzes the representation of rural women from the perspectives of the communicators and the audience, and explores how the Chinese government and the platform can improve this situation. Research has found that the transmitters, the rural women themselves, have diverse images. Some are diligent and hardworking, while others are passionate about traditional culture, breaking the stereotype of poverty and lack of education. The audience has shifted from having prejudices to getting closer and gaining a deeper understanding of the rural women's image through the Douyin platform. The writer suggests that rural women should learn more about new media knowledge and improve their new media skills. The Douyin platform should encourage high-quality content production and strengthen the supervision of inappropriate and low-quality content. The government should provide relevant support policies and strengthen education for rural women.

Cognitive rhetoric in super sports reporting: unveiling perspectives through multilevel analysis of the Beijing 2022 Winter Olympics from five international media outlets

ABSTRACT This study utilizes the Event-Domain Cognitive Model (ECM) within cognitive linguistics to analyze narrative construction in international news media coverage of the Beijing Winter Olympics. Through qualitative analysis of 1673 news articles from five diverse media outlets, the research outlines a multilevel cognitive rhetoric framework to explore the integration of cultural, historical, and emotional factors in media discourse. At the macro level, cultural and historical contexts influence the selection of event subdomains. At the meso level, cognitive reference points shape portrayals of international diplomacy. At the micro level, rhetorical strategies, especially metaphorical language, reveal media knowledge structures and emotional responses. The study highlights the media's dual role in reinforcing shared humanistic values and exposing geopolitical rivalries. Findings indicate the Olympics as a global stage for uniting cultures through common values and manifesting political and ideological differences, with varying narratives reflecting each outlet's cultural and political context. The study underscores the importance of cross-cultural media literacy to develop a critically aware public and contributes to international media studies, cognitive linguistics, and communication by providing a comprehensive model for analyzing media narratives and encouraging further research into global media events.

Pengaruh Pengetahuan Kewirausahaan dan Sosial Media terhadap Minat Berwirausaha

This study wants to find out more about "The Influence between Entrepreneurial Knowledge and Social Media with Entrepreneurial Interest" in accordance with the main problem raised, namely the influence of knowledge about entrepreneurship and social media on entrepreneurial interest in young generation in the Sidoarjo. The background of this research on entrepreneurial interest is that there are still many young who prefer to work as employees in a company, while they also have opportunities in entrepreneurship as an additional income or can be made as the main job. With the social media knowledge that the younger generation has, it can support their business. The purpose of this study is to find out: how the influence between entrepreneurial knowledge and social media on entrepreneurial interest. The method used in this study is a correlational method that aims to measure the relationship between various variables. Meanwhile, to support this research obtained from interviews, observations, making google forms. The target in this study is young generation in the Sidoarjo area, a sample taken by 100% of the population. After conducting several ways of research or data collection, it will be calculated to determine the results. The conclusion of this study is that there is a relationship between entrepreneurial knowledge and social media knowledge in supporting the business itself, so that it can attract the interest of the younger generation in entre.

ESG performance, media coverage and brand value

PurposeThe performance of corporations in sustainable development is not only a concern of investors, but has also captured ever-increasing attention from consumers. However, the evidence on how these good practices would ultimately benefit brands economically remains insufficient. This study tests the causal effect between corporate Environmental, Social, and Governance (ESG) performance, media coverage, and brand value to reveal the underlying mechanisms of how consumers would react to high ESG performance.Design/methodology/approachThis study uses panel data regression analysis with a sample of Chinese A-share non-financial listed companies from 2010 to 2021. ESG performance, brand value, and media coverage are assessed with Huazheng ESG Rating, the rankings from the China’s 500 Most Valuable Brands' list published by the World Brand Lab, and media index compiled by the Chinese Research Data Services Platform (CNRDS) respectively.FindingsThis research confirmed that ESG performance positively impacted brand value in terms of profitability, and that media coverage played a role as a megaphone in this relationship. Large-scale corporates, compared to small ones, benefited more from good ESG ratings due to increased media coverage.Originality/valueThe findings provide evidence of the megaphone effect of media coverage on the relationship between firms’ ESG engagements and brand value in the product market, which has extended the knowledge of media’s monitoring role in the financial market. And this megaphone effect is strengthened by firm size in which larger firms have spotlight effect in draw public attention due to higher expectations in terms of social responsibility.

Promote or inhibit? Examining the influence of youth digital advocacy on digital social entrepreneurship

PurposeThis study aims to investigates the impact of felt obligation for constructive change, constructive voices on social media and social media knowledge competence on digital social entrepreneurship among Indonesian youth.Design/methodology/approachThis study uses Hayes’ process model to assess the stated hypotheses using survey data gathered from 489 Indonesian youth.FindingsYouth with elevated social media knowledge competency might display diminished motivation to participate in digital social entrepreneurship, even when their felt obligation for constructive change remains robust. While promotive voice on social media mediates the relationship between felt obligation and digital social entrepreneurship, the notable absence of a mediating role for prohibitive voice on social media contradicts traditional Positive Youth Development (PYD) theoryResearch limitations/implicationsThis research challenges conventional PYD theory by suggesting that youth with high social media knowledge competence may have reduced motivation for digital social entrepreneurship, despite a strong commitment to positive change. While promotive voice behavior mediates the relationship between felt obligation and digital entrepreneurship, the absence of mediation by prohibitive voice contradicts traditional PYD principles. This study expands the PYD framework, highlighting the challenges related to social media knowledge competence and prohibitive voice in engaging youth advocates for digital social entrepreneurship. It emphasizes the need to adapt PYD theory to address the complexities of the digital age effectively.Practical implicationsThe findings offer valuable insights for students, aspiring young entrepreneurs, educators and policymakers interested in advancing the development of digital social entrepreneurship in a developing nation.Social implicationsThis research offers valuable practical implications for policymakers, educators and society. It suggests the importance of nurturing a sense of responsibility among young individuals, enabling their active involvement in addressing issues like environmental degradation and discrimination. Creating supportive online communities for collaboration and constructive voice behavior on social media can provide judgment-free environments. Additionally, advocating for partnerships between youth and various stakeholders can boost resources, mentorship and funding opportunities, enhancing the prospects for impactful digital social entrepreneurship.Originality/valueThis study contributes to an underexplored area in the field of social entrepreneurship by investigating the intersection of youth, digital advocacy and digital social entrepreneurship. The incorporation of the PYD theory introduces a novel dimension to recent research in this domain

Assessment of Knowledge, Practice, and Perception about Social Media in Dentistry among Dental Students at Chengalpattu District: A Cross-sectional Study

Abstract Background: Social media has brought incredible changes in recent times due to expanding online technological aspects which help health-care professionals to utilize them to improve patient health outcomes. It acts as an effective mode of communication for dentists to interact with patients around the globe which builds up good doctor–patient relationships. Furthermore, social media has become an abundant source of health-care patient information and acts as an excellent resource to promote health education among people. Aim: This study aims to evaluate the knowledge, practice, and perception of social media in dentistry among dental students and to identify the common social media platform used by dental students to share their online dental-related posts and further evaluate their perception toward usage of social media as a tool for dental practice to share information about dental-related diseases. Materials and Methods: This cross-sectional study was conducted as an online survey using self-constructed questionnaires among the undergraduate and postgraduate students at Karapaga Vinayaga Institute of Dental Sciences over 6 months, from July 15, 2023 to January 15, 2024. Participants’ consent was sought and ethical approval was received from the Ethical Review Committee. Results: About 71.6% of the postgraduates, 68.8% of interns, and 49.45% of final-year undergraduates responded that dentistry should have an online presence with a statistically significant value of P = 0.007. The majority of about 75.3% of the postgraduates accepted that social media is effective in dental practice. This states that postgraduates contribute to higher knowledge and have adequate practice in using social media in dentistry which was statistically significant. Conclusion: The present study identified that postgraduates contribute more in the count for sharing sufficient knowledge and also practice in using social media in dentistry. This study explains that it is the responsibility of dentists to educate patients more about utilizing social media as a key to gaining knowledge about dental diseases and treatment procedures. Clinical Significance: This study aims to identify the need for dentists to know more about the utilization of social media in dentistry to promote dental health education and to help the general population acquire knowledge about various dental diseases and their treatment procedures.

Evaluation of a Pregnancy-Related Social Media Knowledge Translation Platform for Communicating Health Information During a Pandemic: A Descriptive Survey

Evaluation of a Pregnancy-Related Social Media Knowledge Translation Platform for Communicating Health Information During a Pandemic: A Descriptive Survey

Physical Education Teacher's Knowledge of ICT-Based Learning Media at Primary School

Physical Education Teacher's Knowledge of ICT-Based Learning Media at Primary School

IMPLEMENTATION OF MEDIA LITERACY AS A MEANS OF COUNTERING ENEMY PROPAGANDA

The article reveals the essence and features of media literacy as a way of countering hostile propaganda. The study considered the main components of media literacy and analyzed its main principles. Informational threats in wartime and the peculiarities of propaganda were studied. Specific methods of countering propaganda and information manipulation have been studied.In connection with enemy propaganda, the introduction of media literacy as a means of countering enemy propaganda became very important during the Russian invasion. During the beginning of the invasion of Ukraine, russia has launched hundreds of thousands of fakes to demoralize and sow panic among Ukrainians. That is why today it is important to understand the mechanisms and means of enemy propaganda, to be able to recognize enemy information leaks inside and outside of Ukraine, in order to counteract fakes and manipulations, neutralize and debunk lies. Many media outlets ignore objective facts and use the latest technology and digital equipment to appeal to the emotions of viewers, craft messages and spread misinformation that misinforms people. In addition, russia is making every effort to discredit Ukrainians in the eyes of the international community and destroy social cohesion in the country. Informational aggression can be countered only when the population understands the principles by which events take place and for what purpose and what specific damage they can cause. In order to counteract enemy propaganda, it is necessary to apply critical thinking in order not to fall into the trap of pro-russian media and not to be misinformed. Even in wartime, teachers must not only show positive propaganda, but also bring back to children the knowledge of media and information literacy that they acquired before the war.

Exploring News Media Literacy and its Dimensions

Our civic and democratic participation mostly relies on the quality of the news we consume. In this study, news media literacy dimensions are explored. It looks at how intrinsic motivation, news media skepticism, and media locus of control relate to one's knowledge of news media. It adopted the measure of news media literacy, which defines who a news media literate is. Through a two-part questionnaire on a media knowledge test and self-reported news literacy dimensions sent to Grade 11 students of a Philippine private high school, results show that the students have a low news media literacy level. The absence of a news literacy course is considered a reason for this. Results also challenge the idea that higher news literacy levels result in higher levels of intrinsic motivation, news media skepticism, and media locus of control. Although the results indicate evidence of these factors, knowledge structure appears irrelevant in one's motivation to consume and engage in news media, levels of news media skepticism, and media locus of control. Recent news literacy studies have identified other factors, such as the need for cognition and social norms, as legitimate considerations when understanding news literacy dimensions. These findings lead to the importance of adding news literacy competencies, which are recommended for the high school curriculum. Further research on other dimensions, such as those identified earlier, is recommended as news literacy is a developing area of news media literacy study.

How does social media knowledge help in combating fake news? Testing a structural equation model

To counter the spread of fake news among social media users in Nigeria, this study modelled the moderating function of social media knowledge. To collect responses from participants throughout Nigeria's geopolitical zones, an online poll was run. The data were analysed using Smart PLS 3.6′s structural equation modelling (SEM). We discovered that among Nigerian social media users, instant news sharing, self-promotion, self-expression, and altruism are factors that contribute to the spread of false news. Particularly, altruism and self-promotion had a stronger impact on the dissemination of fake news. We discovered that among people with greater social media knowledge, the correlations between instant news sharing, self-promotion, self-expression, altruism, and false news sharing are less. This study's conclusion section highlighted how this result adds to both theory and practice.

The Impact of Cyberviolence on Individuals

With the wider network coverage and higher penetration rate, many social problems emerge, such as cyberbullying. This paper explores how cyberbullying influences the short-term and long-term development of individuals through domestic and foreign literature reviews as well as interviews. The most apparent impact is that teenagers who have suffered from cyberbullying are prone to depression, sleep deprivation, and bad behaviors. For adults, in addition to negative emotions, cyberbullying also harms their jobs and future opportunities. Meanwhile, for adults and minors, cyberbullying has an impact on their interpersonal relationships and future development. To better solve cyberbullying and protect potential victims, this paper argues that the government is responsible for subdividing the degree and types of cyberbullying from the legal perspective, and then taking different punishments. Schools can implement medienbuildng, from which teenagers can foster their media literacy, acquire media knowledge, and master the skills of media. Besides, media content can be identified to judge the consequences of media behavior and control media behavior. All major platforms are obliged to recover the comments and reports of cyberbullying in time, and popularize the basic knowledge of network usage for every user before registering media accounts, such as in the form of videos or questions and answers.

Medie- och informationskunnighet är mer än bara källkritik och tekniskt kunnande. Vilka behov är det som behöver mötas och hur?

The same day as the invasion of Ukraine started, the two biggest TVnews channels in Sweden and the prime minister pointed out the problem with source criticism of media and that it is difficult to know what a reliable source is and why it is very important to be critical (SVT, 2022; TV4, 2022). This article dwells on source criticism in mainly digital media within the school subject of civics, both as a problematizing text and as a discussion. The discussion has its basis in two studies. One is a study from the Swedish Schools Inspectorate that originates from an audit of the teaching of source criticism within civics classes, mainly in regards to digital media and where there is a criticism towards the content and teaching of the subject. The other study is a study from the Organisation for Economic Co-operation and Development (OECD) that was published in May 2021. It is a PISA study where it was noted that 15 year old pupils all over the world had difficulties in sorting facts from opinions in digital media. The Nordic Countries were ranked high, despite only around 50 percent of the pupils managing to differ between fact and opinion. The two studies are then brought up in conjunction with previous research, which mainly focuses on the teaching of source criticism within civic classes and the mediatization process that is ongoing in society, and which forms the basis for the discussion. Based on the problematization it is evident that there is a strong need to increase the knowledge of media and information among pupils, if they are to be brought up as citizens in a democracy. The three main questions are therefore, what kind of MIL do the pupils have and do the teachers in the schools have the opportunity to further their education to a required level and is it reasonable that student teachers in the subjects they are training for should also have time to educate themselves sufficiently in Media and information literacy to be able to strengthen the pupils MIK?