Abstract
ABSTRACT This study utilizes the Event-Domain Cognitive Model (ECM) within cognitive linguistics to analyze narrative construction in international news media coverage of the Beijing Winter Olympics. Through qualitative analysis of 1673 news articles from five diverse media outlets, the research outlines a multilevel cognitive rhetoric framework to explore the integration of cultural, historical, and emotional factors in media discourse. At the macro level, cultural and historical contexts influence the selection of event subdomains. At the meso level, cognitive reference points shape portrayals of international diplomacy. At the micro level, rhetorical strategies, especially metaphorical language, reveal media knowledge structures and emotional responses. The study highlights the media's dual role in reinforcing shared humanistic values and exposing geopolitical rivalries. Findings indicate the Olympics as a global stage for uniting cultures through common values and manifesting political and ideological differences, with varying narratives reflecting each outlet's cultural and political context. The study underscores the importance of cross-cultural media literacy to develop a critically aware public and contributes to international media studies, cognitive linguistics, and communication by providing a comprehensive model for analyzing media narratives and encouraging further research into global media events.
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