Abstract
ABSTRACT Religion, the foundation of all cultures, can serve as a potential substitute for participatory communication and rural community development. This paper attempts to (1) analyse how the Buddhist approach is integrated into development communication initiatives in three countries, namely Sri Lanka, Lao PDR and Thailand, (2) identify the key principles and values of Buddhist philosophy that inform development communication practices in these countries, (3) examine similarities and differences in the Buddhist-based development initiatives and projects conducted in the three countries and (4) provide insights and recommendations for Vietnam through analysing how Buddhist-inspired approaches to development communication have been conceptualised and implemented in these Asian nations by making use of comparative case studies research method. The study reveals that while these initiatives share a philosophical basis centred on Buddhism and local culture integration where Buddhist monks/nuns play important roles, they vary notably in the methods applied due to differences in cultural context. This comparative analysis aims to inform future endeavours in Vietnam and beyond, advocating for culturally sensitive and spiritually grounded approaches to rural development.
Published Version
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