Market Knowledge Research Articles

West Virginia forest landowners’ preferences for forest carbon offset programs

Several carbon offset programs allow West Virginia (WV) forest landowners to manage their forests to mitigate climate change and promote forest sustainability while providing an opportunity to earn extra income through carbon offset credits. While this market has grown rapidly, accessibility issues for small family forest owners remain. This study examines WV forest landowners’ insights and understanding of forest carbon offset programs and program preferences through an online survey of WV's Managed Timberland Program participants. Results showed that 97 % of respondents find it important to keep their land forested and 41 % think that carbon offset programs will help keep their land forested. However, the majority have no knowledge of carbon offset programs (55 %) nor an understanding the credit generation process (60 %). An econometric model was estimated to examine the influence of program attributes to landowners’ decision to enroll in a carbon offset program. Survey results suggest that landowners will more likely participate in carbon offset programs that require shorter time commitment (1–5 years), pay higher revenues, allow harvest or limited harvest restrictions, and do not charge an early withdrawal penalty. For example, a $1 increase in revenue payment raises the probability of enrolling in a carbon offset program by 1.2 %. However, extending the time commitment from 1 to 5 years to 40 years or 100 years decreases the probability of enrollment by 10.3 % and 17.4 %, respectively. Additionally, prohibiting harvest and imposing an early withdrawal penalty decrease the probability of enrollment by 18.1 % and 9.5 %, respectively. Landowners expressed greater willingness to enroll if they believe it is important to keep their land forested, they have familiarity and knowledge of the carbon offset market, and they believe carbon offset programs will help keep their land forested. Age, educational level, and length of ownership were also found to be significant factors in influencing landowner participation in forest carbon offset programs. Lastly, a welfare estimate, or landowners’ willingness-to-accept (WTA), was estimated for each of the program attributes. Surveyed landowners’ WTA payment for a carbon program was $22/ha/year or $37/ha/year greater if program duration increased from 1 to 5 years to 40 years or 100 years, respectively. In addition, landowners’ WTA payment was $39/ha/year greater if a “no harvest” requirement is implemented and $19/ha/year more if a penalty for early withdrawal is imposed. This study shows how factors like duration, payment, harvest restrictions, and withdrawal penalties influence landowner enrollment in carbon offset programs. By examining the preferences and decision-making processes of forest owners, this research fills a critical gap in the literature by providing insights into the drivers of program participation. The findings contribute to a better understanding of how to design more effective carbon programs that align with landowner motivations, ultimately supporting climate mitigation goals and sustainable forest management practices.

Market and entrepreneurial orientations model to increase product innovation of culinary micro small medium enterprises in Indonesia

The objective of the article is to examine how market orientation and entrepreneurial orientation within an organization might bolster product innovation capabilities. By exploring these connections, the research aims to present a more comprehensive understanding of the research model and bridge existing limitations. This study employed a quantitative associative with a proportional-clustered-random-sampling technique. Data were collected through a questionnaire survey involving 400 respondents representing micro, small, and medium enterprises (MSMEs) and used structural equation modeling (SEM) to test hypotheses. The results indicated a significant impact of market and entrepreneurial orientations on product innovation with market orientation having a more dominant effect on product innovation than entrepreneurial orientation. A strong market orientation shows business players can absorb market knowledge for product innovation. Thus, MSME owners must swiftly digest this market information to plan future product developments, especially since some product types change rapidly during the product life cycle. The findings also show that the entrepreneurial approach has a poorer influence on product creation in MSMEs due to the necessity for competencies and risk-taking that the organization lacks. The Ministry of Cooperatives and MSME can use this input to design targeted programs to help MSME owners and creativity and invention to make distinctive things while being highly impacted by market demands. With its findings, the study augments our understanding of the product innovation position in Indonesian MSMEs and, illuminates MSMEs owners' next steps to sustain the competitiveness and operationalization of their businesses.

Relationship between Non-Muslim consumer intention to purchase Halal Products with Halal Awareness, Halal Certification, Halal Marketing and Halal Knowledge: Systematic Review

Relationship between Non-Muslim consumer intention to purchase Halal Products with Halal Awareness, Halal Certification, Halal Marketing and Halal Knowledge: Systematic Review

Analisis Bibliometrik Untuk Mengkaji Penerapan Digital Marketing Pada UMKM

This paper aims to provide an overview and existing knowledge of digital marketing, which is applied to Small and Medium Micro Enterprises (MSMEs). The study used bibliometric analysis methods. Data were obtained through a Google Scholar (GS) database search with the word Digital Marketing at MSMEs as Article Title, Abstract, Keywords. About 200 articles were obtained in preliminary results with 143102 citations (14310.20 quotes/year). The search results obtained 138 articles, as well as the citation data changed, with 74904 citations and 7490.40 citations/year, during the period 2013-2023. From the results, 138 articles were refined and the citation data was also changed to 74904 citations and 7490.40 citations each year. The results show that the most cited authors are A. D. Teece, Margaret Peteraf, and Sohvi Leih published in journals.sagebup.com b. Zhao Huang and Morad Benyoucef are the most cited authors, Elsevier is the largest publisher crequent words are smes,, medium sized enterprise, marketing, and digital marketing. Bibliometric analysis supports scientific explanations between probability theory and evidence. Research on Digital Marketing in MSMEs can be developed more widely on themes that appear few and have not been included much in research in the last ten years. Therefore, this study is expected to serve as a reference for further research.

STUDI BENTUK IMPLEMENTASI DAN DAMPAK SOSIAL EKONOMI PENGELOLAAN HUTAN DESA DI NEGERI MORELLA, LEIHITU, MALUKU TENGAH

The purpose of this study was to determine the form of implementation of the Social Forestry program and the Socio-Economic impacts in the management of Village Forests by LPHD in Morella Village. This study used a purposive sampling method, namely LPHD, KUPS. The results of the study showed that there were forms of Implementation of the Social Forestry (PS) program with the Village Forest (HD) management scheme by LPHD in Morella Village, including the formation of KUPS (KUPS Siliwangi, KUPS Toma Siwa, and KUPS Hausihu). The forms of activities include the Agroforestry Program through counseling and planting of seedlings (durian, nutmeg, cloves, and others), planning for clove oil distillation, assistance with sago processing production tools and exploring cooperation assistance with Bank BI for packaging and marketing of sago tumbu. The socio-economic impacts of the existence of Village Forests (HD) include; Social Impacts, namely being able to build community capacity in managing land, respondents' understanding of HD, the existence of social interaction, Cultural values ​​and norms (mutual cooperation, cooperation, sharing experiences, togetherness), Economic Impacts, namely management training and utilizing forest products, increasing the economy independently, increasing community economic efforts, assistance with economic tools/production tools, assistance with business capital, increasing knowledge and skills in product marketing, as well as business/entrepreneurship opportunities, and certainty of forest management.

Crop Rotation and Diversification in China: Enhancing Sustainable Agriculture and Resilience

Crop rotation and diversification (CRD) are crucial strategies in sustainable agriculture, offering multiple benefits to both farmers and the environment. By alternating crops or introducing diverse plant species, CRD practices improve soil fertility, reduce pest populations, and enhance nutrient availability. For example, legume-based rotations increase soil nitrogen levels through biological nitrogen fixation, reducing the need for synthetic fertilizers. Moreover, these practices promote more efficient water and nutrient use, reducing the reliance on synthetic fertilizers and minimizing the risk of pests and diseases. This review synthesizes findings from recent research on the role of CRD in enhancing sustainable agriculture and resilience, highlighting the potential contributions of these practices towards climate change mitigation and adaptation. Specific crop rotation systems, such as the cereal–legume rotation in temperate regions and the intercropping of maize with beans in tropical environments, are reviewed to provide a comprehensive understanding of their applicability in different agroecological contexts. The review also addresses the challenges related to implementing CRD practices, such as market demand and knowledge transfer, and suggests potential solutions to encourage broader adoption. Lastly, the potential environmental benefits, including carbon sequestration and reduced greenhouse gas emissions, are discussed, highlighting the role of CRD in building resilient agricultural systems. Collectively, this review paper emphasizes the importance of CRD methods as sustainable agricultural practices and provides key insights for researchers and farmers to effectively integrate these practices into farming systems.

"Tai Muang Phrao" Cultural Identity and Economic Value Creation of Tambon Pa Tum, Phrao district, Chiang Mai Province

The objectives of this research were to examine identities regarded as local wisdom and cultural capital of Pa Tum Community in Phrao district, Chiang Mai province, to create a corporate identity set and sale promotion media for the community, and to assess the satisfaction of consumers with community products, the corporate identify set, and the sale promotion media. The research instrument: for the first objective, it was qualitative research to collect the data about community identities. The quota sampling method was applied to select the sample group, which included two community leaders, two folk scholars, four entrepreneurs, five community members, and two concerned state officials. An in-depth interview was used to collect the data and the SWOT Analysis. For the second objective, it was applied research, the process of applied art design, and modern marketing knowledge. The purposive sampling method was used to select the population and the sample group, which included one of the five community entrepreneur groups. An in-depth interview with semi-structured interview questions and an observation were used to gather the data. The data were then synthesized for creating the corporate identity set and the sale promotion media. The instrument was a quality assessment of the identity set by three experts on the beauty of the logo, colors, fonts, and other design components. The Cronbach's alpha coefficient was applied to assess the quality of the instrument. For the third was also conducted a satisfaction assessment with the reliability of the questionnaire at 0.96 by applying the Cronbach's alpha coefficient. The sample group was 100 tourists and the general public interested in the community products. The data were statistically analyzed for mean, percentage, and standard deviation. The results were discussed descriptively. The research results revealed that the food identity of the community is from cultivating sugarcanes and beans and the process of agricultural produce, which has led to the development of the community products: peanut bars in sugarcane molasses and local dishes for community tourism. The creation of the corporate identity set and the sale promotion media consisted of a product logo, packaging, 2D motion media, and video media for publicizing the products in various channels. The satisfaction assessment revealed that the satisfaction was highest with the mean of 4.6 on the continued development of local wisdom to produce value-added products and generate incomes to community members. It was followed by the satisfaction with the product logo designed with interesting and easy-to-understand images and conveying the products, community identity and entrepreneurs; with the graphic work on the packages designed with beautiful, interesting and clear messages; and with the graphic motions on the making of the blocked sugarcane molasses and the processing of the peanut bars in sugarcane molasses designed with interesting and easy-to-understand background of the products as well as clear sound and images, all of them with the mean of 4.5. In addition to business knowledge for community product development, developers and corporate identity communication must depend on creativity. Therefore, researchers collaborating with communities must emphasize creativity as well. It is not only new knowledge or innovation, but local culture, wisdom, and cultural identities must be exploited for economic values. For community product development to become sustainable, community cooperation must be established, because community residents are the ones who will continue the operations. As a consequence, researchers must coordinate and seek key successes, which may be community residents of working age or new generations who will pass on and preserve culture and arts, wisdom, and identities.

Impact of boundary-spanning search on firm innovation performance: a strategic knowledge integration perspective

PurposeThis study aims to explore the mechanism of boundary-spanning search on firm’s innovation performance under environmental dynamics from the perspective of strategic knowledge integration.Design/methodology/approachA survey was conducted among Chinese firm managers and R&D personnel, resulting in the collection of 315 valid samples. Hierarchical regression analysis was mainly adopted to demonstrate the hypothesized relationships, while the Sobel test and bootstrap method were used to further validate the mediating effects.FindingsThe results demonstrate that boundary-spanning search in different dimensions is a critical factor in the improvement of firm innovation performance (FIP). Two types of strategic knowledge integration are the main factors causing FIP and mediate the influence of boundary-spanning search on FIP. Furthermore, environmental dynamics moderate the relationship among boundary-spanning search, strategic knowledge integration and FIP.Practical implicationsManagers need to strengthen the boundary-spanning search for market and technical knowledge, which will promote firm innovative performance. Managers also need to implement strategic knowledge integration, which specifically includes using planned strategic knowledge integration to compensate for knowledge deficiencies, thereby achieving predetermined objectives; and using emergent strategic knowledge integration to update their understanding of internal and external environments, and to reset strategic objectives. In dynamic environments, managers should emphasize strategic knowledge management activities more.Originality/valueFrom a strategic management perspective, this study categorizes strategic knowledge integration into planned and emergent forms. By applying the logic of knowledge acquisition, integration and creation, it explores how boundary-spanning search affects FIP through strategic knowledge integration as the intermediary and the boundary conditions of environmental dynamics. This not only provides a deeper understanding of the nature and effects of boundary-spanning research but also enhances the theory of strategic knowledge management.

From building blocks to digital networks: analyzing critical drivers for social media adoption in the construction sector

Despite the growing recognition of social media’s potential benefits in the construction industry, there is a lack of in-depth research examining the specific drivers that influence its adoption. Therefore, this study fills this gap by empirically investigating the drivers influencing the adoption of social media in the construction sector of a developing country such as Nigeria. This objective was achieved through a quantitative research approach, involving the utilization of a well-structured questionnaire to gather responses from construction professionals, including architects, builders, engineers, quantity surveyors and estate managers. These professionals were sampled using a combination of purposive and snowball sampling techniques. The obtained data underwent analysis using various statistical methods, including descriptive statistics and inferential statistics such as exploratory factor analysis (EFA) and Horn Parallel Analysis. The EFA revealed four clusters of drivers: communication and collaboration, operational efficiency and risk management, marketing and branding and knowledge sharing and learning. The findings of this study offer valuable guidance for construction firms and professionals seeking to harness the power of social media. Understanding the specific drivers within each cluster can inform strategic decisions regarding the selection and implementation of social media tools.

Các yếu tố ảnh hưởng đến sự phát triển của tiếp thị kỹ thuật số ở các doanh nghiệp Việt Nam

This study aims to identify and analyze factors affecting the development of Digital marketing in Vietnamese businesses. Through combining qualitative (in-depth interviews) and quantitative (survey) research methods, the results show that there are six main groups of factors affecting the application and effectiveness of Digital marketing, including: (1) Awareness and knowledge of Digital marketing of business leaders, (2) Human resources and professional skills, (3) Investment budget for Digital marketing, (4) Information technology infrastructure and communications, (5) Market and consumer behavior, and (6) Government policies and regulations. Among them, the factor groups of awareness and knowledge of leaders, human resources and budget are considered to have the strongest impact. Based on these results, the study proposes a number of key solutions to promote sustainable Digital marketing development for Vietnamese businesses such as enhancing awareness and skills training for leaders and employees, the first priority. budget investment, building modern technological infrastructure, and completing the legal framework for support from the Government.

Empirical Analysis of Demand for Sukuk in Uzbekistan

Islamic finance (IF) holds significant potential for economic development and the enhancement of financial inclusion in Uzbekistan. Sukuk, as a key Islamic capital market instrument and Shari’ah-compliant investment alternative, plays an important role in this context. However, the demand for sukuk and its determinants are not well understood by policymakers and industry practitioners in Uzbekistan. This study aims to address this research gap by utilizing an ordinal logit model on primary data collected through a survey of 196 individuals from diverse demographic and professional backgrounds, with varying levels of IF and capital market knowledge and experience. The regression results indicate that factors such as prior investment experience, knowledge of sukuk, and a strong inclination toward Shari’ah-compliant investments positively influence an individual’s intent to buy sukuk. Conversely, we found that residents of Tashkent (the capital city) are less likely to invest in sukuk compared to residents of other regions in Uzbekistan or those residing abroad. Based on this study’s findings, several essential policy and practical recommendations are provided to relevant stakeholders.

Organizational slack, ambidextrous search and high-tech SMEs’ performance: do strategic orientations matter?

Ambidextrous search behaviors that jointly looking for technological and market knowledge gain attention in the innovation management literature. This study treats the ambidextrous search behaviors as a technology-market search paradox and examines the effect of organizational slack on the paradox and further explore whether this paradox has synergistic effects on performance in high-tech small medium-sized enterprises (SMEs). Besides, by integrating the literature of ambidextrous search and strategic management, we seek to understand the roles of strategic orientations, including growth-oriented and profit-oriented, in SMEs’ technology-market search paradox. Based on panel data of 547 high-tech SMEs, we find that organizational slack promotes both technology and market search, and ambidextrous search separately enhance high-tech SMEs’ performance, while the interaction of technology search and market search is negatively related to performance. Further, a growth-oriented strategy positively moderates the link between organizational slack and ambidextrous search and a profit-oriented strategy reinforces the relationship between organizational slack and technology search. We further enrich search-related and strategic literature.

The microfoundations of strategy: empirical explorations under conditions of environmental uncertainty

PurposeStrategy scholars have argued that microlevel behavioral decisions by firms play a disproportionate role in making a firm nimble. Central to this issue is the interplay among several factors, such as actions by individual actors, firm-level decisions and broader changes in the economic environment that lead to a firm being successful in a competitive environment. The purpose of this paper is to offer a theoretical exploration of microfoundations research and subject the idea to empirical analysis using the constructs of customer orientation, competitor orientation and technology orientation as microfoundations of strategy.Design/methodology/approachData collected through a key informant survey of executives were tested through a hierarchical regression analysis.FindingsThe results of the study suggest that the microfoundations of strategy are located more in a firm’s customer and competitor focus, rather than a technological orientation. The findings also suggest that that customer orientation is a significant component of firm-level strategy and needs to be incorporated into decision-making in firms.Originality/valueThis study provides a framework that integrates the structural determinants of firm performance with microfoundations theory to refine our understanding of market knowledge capability.

How does organisational culture affect agile projects? A competing values framework perspective

Purpose The literature has not yet delved sufficiently deeper into the holistic relationship between organisational culture and agile project management. This paper aims to address this literature gap by delineating the specifics of why and how organisational culture affects agile project management. Design/methodology/approach This paper addresses this literature gap by conducting a systematic literature review of empirical research investigating how organisational culture affects agile project management. This paper draws on the competing values framework to explain how various dimensions of organisational culture influence the technical and social streams of agile project management. Findings The findings underscored the detrimental effects of hierarchical culture, characterised by rigid organisational structures, formal communication with management and resistance to change acceptance, on both the technical and social aspects of agile projects. In contrast, the positive impact of group culture on the social aspect was evident through employee empowerment and teamwork. Moreover, the rational culture dimension demonstrated favourable effects on both streams, emphasising market knowledge, financial development and business opportunities. Finally, the developmental culture dimension supported customer collaboration, knowledge sharing and innovation. Originality/value The focus on the “mutability” of organisational culture has led to four research propositions delineating specific ways of cultivating organisational culture to be more conducive to agile projects, marking a first in the academic literature.

The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction

ABSTRACT Purpose To explore the role played by DCT, SM, and CRM through customer knowledge, and market knowledge in the sales performance of a salesforce, and their economic and non-economic satisfaction in B2B sales. Design A total of 66 B2B Norwegian companies out of 69 participated in this study. A questionnaire with an introduction letter was sent to 356 sellers, and 216 valid questionnaires were used for this study, generating a net response rate of 60.6%. The approach followed was deductive. Findings The results have both purified and simplified the structural relationships in the nomological framework initially posited. The triadic exploration of digital communication tools (DCT), social media (SM), and CRM-solutions (CRM) in relation to customer and market knowledge, the sales performance of a salesforce and their economic and non-economic satisfaction in B2B sales, yield complementary insights to existing theory and previous research. Research implications The combined focus on the effect of acquiring customer knowledge and obtaining market knowledge through DCT, SM, and CRM on the sales performance of a salesforce in B2B sales has important implications. The results have simultaneous implications regarding the role of customer and market knowledge through DCT, SM, and CRM in B2B sales. Practical implications DCT, SM, and CRM enable a salesforce to stay updated and maintain contacts with existing customers, and also facilitate updates, and to getting in contact with potential customers. DCT, SM, and CRM may enable a salesforce to acquire additional information about existing and potential customers. DCT, SM, and CRM may enable a salesforce to obtain more information about the market. Customer and market knowledge may also become more accessible through peers, superiors, or other informants. Originality Contributes to enhancing our understanding of the role of digital communication tools (DCT), social media (SM), and CRM solutions (CRM) through customer knowledge and market knowledge on sales performance in B2B sales. It also contributes to enhancing the understanding of a salesforce’s economic and non-economic satisfaction in B2B sales through DCT, SM, and CRM. The results clarify the structural characteristics between a salesforce’s customer and market knowledge, their sales performance, and economic as well as non-economic satisfaction in B2B sales.

Intangible assets and firm performance: The relative effects of recognized and unrecognized assets

The term intangible assets embraces a wide array of assets, resources and capabilities that contribute to the productive potential of firms, but which do not have physical substance. Most empirical studies simply use an aggregate measure of intangibles derived from data collated from firms’ financial statements (we refer here to recognized or written intangibles). But such a measure includes only some of the valuable intangibles that firms possess, and typically does not capture the value of many intangibles (e.g. managerial and organizational capabilities, market knowledge, trusted relationships) that are internally generated by the company. Yet it is likely that such unrecognized or non-written intangibles will have at least as important an impact on corporate performance as that of the written intangibles. We show empirically that the growth of both categories of intangible assets have significant effects on sales growth (our chosen measure of firm performance), and that the elasticity of firm performance with respect to the growth of written intangibles is significantly larger than the elasticity with respect to the growth of non-written intangibles. However, our analysis also reveals that the mean stock of non-written intangibles is three times larger than the stock of written intangibles, and that the mean growth of the non-written intangibles is three times faster than that of written intangibles.

Local issues and global challenges: understanding marketing within the Trans-Tasman video game industry

While there is a growing body of literature concerning video game production by smaller developers, there has been little examination of their marketing and business practices. This article presents the first exploration of the marketing skills, knowledge, and practices within the Trans-Tasman video game industry. Data was collected from thirty-three video game developers across Australia and New Zealand utilizing semi-structured interviews and analyzed using thematic analysis. It was found that, despite developers generally recognizing the importance of marketing, their marketing skills, knowledge, and practices were mixed and uneven. While some developers were undertaking integrated activities such as evaluation and brand management, others did not understand how to. The findings and insights generated have contributed to understandings about Trans-Tasman video game production and have begun to address an important knowledge gap concerning video game developers’ marketing skills, knowledge, and practices.

Analysis of agricultural development in Ngringo Village, Kecamatan Jaten, Karanganyar District

Background: Agricultural development is crucial for rural economic growth and food security. This study analyzes agricultural development in Ngringo Village, Indonesia, examining potentials, challenges, structural and institutional transformations, technology transfer, and appropriate development models. Previous research has focused on broader regional agricultural trends, while this study provides an in-depth analysis of a specific village undergoing rapid change. Method: The study employed purposive sampling to select Ngringo Village. Data collection involved observations, structured interviews with key informants, and document analysis. Both primary data from village officials and secondary data from government sources were utilized. Findings: Ngringo Village exhibits both physical potential (strategic location, affordable land) and non-physical potential (socio-cultural life, efficient administration). Challenges include limited farmer knowledge of marketing and post-harvest processing. Structural transformation is evident in the shift from agriculture to industrial and service sectors due to urbanization pressures. Institutional transformation has led to the establishment of farmer groups and associations. Technology transfer is occurring, with the adoption of mechanized farming equipment, though digital technologies are not yet fully embraced. Conclusion: The agricultural development model in Ngringo Village aligns with the location model, influenced by its proximity to urban areas. Ngringo Village is undergoing significant agricultural transformations driven by urbanization and industrialization. While facing challenges in land conversion and marketing, the village demonstrates resilience through institutional adaptations and selective technology adoption. Future agricultural development strategies should focus on enhancing digital marketing skills, strengthening farmer institutions, and balancing agricultural preservation with urban expansion. Novelty/Originality of this article: This study proposes an integrated digital platform for sustainable agricultural development. The platform connects farmers to markets, provides online training, and facilitates stakeholder collaboration, adaptable to different peri-urban contexts across the country.

STRATEGI BISNIS RITEL DALAM MEMPERTAHANKAN PERSAINGAN YANG KOMPETITIF KEPADA PEMILIK TOKO RITEL

ABSTRACT This research activity was conducted for retail store owners in Natar Village, South Lampung Regency. The outcomes of this activity are: 1) Increased knowledge and insights of the participants in maintaining retail businesses in the face of competitive challenges, 2) Enhanced participant knowledge in business management, where owners must be able to separate roles in financial management, operational management, human resource management, and marketing management to ensure their businesses remain sustainable, 3) Improved participant knowledge in online marketing, enabling direct delivery of goods to stores, 4) Continuation of this activity, fostering a partnership principle between the outreach team and the retail store owners. The activity was carried out through the following stages: 1) Selection of community outreach participants, specifically retail business owners in Natar Village, South Lampung Regency, 2) Presentation of outreach materials on strategies to sustain retail businesses in a competitive environment, 3) Conducting evaluations. The evaluations were done by: pre-outreach, conducting a Q&A session to assess each participant's initial knowledge of the retail business; post-outreach, conducting another Q&A session on the same material. By comparing the results, it will be determined whether there is an increase in participant knowledge about retail business management and its scope. Keywords: strategy, retail business, competitive environment

How Investment Behaviour of Young Investors? A Case Study on The Indonesia Stock Exchange

This research aims to dig deeper into the investment behavior of young investors on the Indonesian Stock Exchange. This research was conducted in Bali Province, especially the Denpasar City area. The sample was determined using convenience sampling with a total sample of 180 young investors, namely the millennial generation and generation z in Denpasar City. Data was obtained directly from distributing questionnaires via Google Form. The data analysis technique used is SEM-PLS analysis. The research results show that, 1) herding behavior effect investment decision making, 2) heuristic bias has no effect on investment decision making, 3) anchoring bias effect investment decision making, 4) the level of overconfidence an investor has will improve the investment decision making process , 5) herding behavior does not have a significant effect on the level of overconfidence, 6) heuristic bias can increase the level of overconfidence, 7) anchoring bias can increase the level of overconfidence, 8) overconfidence cannot increase the effect of herding behavior to improve investment decisions, 9) overconfidence can increasing the effect of heuristic bias to improve investment decisions, and 10) overconfidence can increase the effect of anchoring bias to improve investment decisions. Future researchers can further examine overconfidence in mediating the effect of herding behaviours on investment decision making, and the effect of heuristic bias on investment decision making. Young investors in Denpasar City are advised to increase their knowledge and investment skills in the capital market to reduce the risk of bias in making investment decisions.