In this feature topic, we explore the burgeoning trend to employ templates in qualitative research. To understand authors’ motivations to use templates and perceptions regarding template use in the scholarly community, we conducted an interview study with 21 interviewees who had published qualitative research in one of nine premier management journals between 2014 and 2018. Our analysis identified four key tensions in template use: structure versus restriction, convention versus innovativeness, legitimization versus obscuration, and instrumentality versus craft. We discuss these tensions and their implications for the practice and evaluation of qualitative research. We then introduce the eight papers included in this feature topic. Each of them addresses and explores specific aspects of the origins and limitations of template use, whilst providing insights and guidance for future qualitative research. We envisage this feature topic to be a catalyst for discourse amongst scholars, engaging with contemporary trends and tensions to pave new pathways that embrace the diversity and plurality of qualitative approaches.
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