Objective: The study at hand attempts to analyze the media framing of J&K conflict in the context of abrogation of Article 370 along with comprehending the extent to which ideals of peace journalism can be translated into journalistic practices.
 Methodology: Quantitative analysis of the news items published in Dawn and The Nation (Pakistani media); Times of India and The Hindu (Indian media) indicated that the media framing of Kashmir conflict by the all four selected English dailies from India and Pakistan was heavily dominated by war framing.
 Findings: Findings of the qualitative interviews conducted from the Indian and Pakistani journalists indicated that the ideals of peace journalism can be translated in to journalistic practices by not justifying human rights violations and by focusing on more in-depth coverage of less visible effects of conflict. A search for common grounds among key stake holders and refraining from becoming part of propaganda were among other key factors which can play a vital role in practicing peace journalism.
 Implications: Peace Journalism can be understood as a special form of responsible journalism as it has the potential to contribute in the peace process.