The development of industrial engineering tote bags made from jute is a creative activity in the Medan region, Indonesia. This creative activity applies an explosive qualitative methodology. This method generates new designs by seeking new inspirations that have never been created through a critical thinking process. The process for developing a craft tote bag is as follows: 1) material for the craft industry; 2) map of the craft tote bag concept; 3) shape sketch; 4) pattern design and tote bag design; 5) the process of making tote bags; and 6) product presentation. Creative industry activities for the development of the craft tote bag industry aim to increase knowledge and skills in the craft industry for the younger generation, as well as develop the preservation of regional culture which has almost disappeared as a result of technological advances and the modernization era.