Journalistic Genres Research Articles

New journalistic genres in social weeklies

The traditional system of journalistic genres requires an update, which was attempted in a relatively coherent concept by T. Rončáková. We applied her genre classification containing both new and traditional genres to a sample of Slovak social weeklies and statistically tested the presence and quantity of individual genres. At the same time, we examined the presence of the author's opinion, verbs in the 1st person singular and the hidden advertising in the texts. The presented findings on genres and the presence of opinions, subjectivity and hidden advertising were interpreted in the context of the classification of individual periodicals, either elite or lifestyle ones, which helped determine the impact of the tabloid orientation of periodicals on their content and form.

Jalgpalli populaarsus Eesti Vabariigi spordielus 1920–40 [Abstract: The Popularity of Football in the Sporting Life of the Republic of Estonia in 1920–1940

Jalgpalli populaarsus Eesti Vabariigi spordielus 1920–40 [Abstract: The Popularity of Football in the Sporting Life of the Republic of Estonia in 1920–1940

ЖАНРОВОЕ И СТИЛИСТИЧЕСКОЕ СВОЕБРАЗИЕ ЭКОЛОГИЧЕСКОЙ ПУБЛИЦИСТИКИ КЫРГЫЗСТАНА

The article discusses the features of the genres of environmental journalism in the aspect of the global problems of understanding the interaction of man and nature. In the modern period of the development of multimedia technologies and convergent journalism, journalism genres are experiencing “reboots”, therefore, the definition of genre identity and the further implementation of such an important topic as ecology in journalistic materials seems relevant.Journalism is constantly transforming, reflecting changes in society. Understanding her contemporary experience is one of the tasks of the methodology of the creative process. Journalism synthesizes theoretical research methods and ways of artistic reflection of reality. This synthesis process is especially evident in the way typification and individualization are carried out in society in terms of the development of environmental consciousness. In this regard, journalism and journalism are able to establish and develop environmental communication, the basis of which is the real relationship between man and nature, as well as the reflection of social reality, public opinion on informational issues related to environmental (environmental) issues.The journalism activism of Kyrgyzstan has a large-scale experience of reflecting environmental issues, which is associated with a value and cultural orientation, the foundations of which are laid in the socio-cultural traditions of the Kyrgyz people and are most vividly embodied in the work of the great Chingiz Aitmatov. This article attempts to typify the main genres and forms of journalism, reflecting environmental issues. The study allows us to conclude that at the present stage, definitions of journalism genres require transformation in the aspect of both purely national and general cultural issues. The practical significance lies in the inclusion in the list of basic disciplines of journalism faculties of the special course "Genres of Contemporary Environmental Journalism", which will make the learning process more substantive, relevant and relevant in the practice of modern media

Recursos periodísticos en la construcción del relato sobre las consecuencias de la crisis económica en la población

La presente investigación estudia el uso de algunas herramientas, en el discurso elaborado por la prensa, para narrar el efecto de la primera crisis del siglo XXI en la población española. Este objetivo se ha desarrollado a partir del corpus creado con las piezas informativas publicadas en los periódicos de mayor influencia en una ciudad española (Vigo), de importancia estratégica para la economía de su entorno, cuyo modelo sería extrapolable a otras urbes de similares características. Para delimitar el período de estudio (de septiembre de 2009 a julio de 2011), se tomaron como referencia dos hechos que tuvieron especial relevancia en la crisis económica que vivió la región considerada. Dentro de este marco temporal, se construyó la muestra a partir de las piezas informativas publicadas en las 23 semanas seleccionadas para esta investigación, que respondían a los criterios establecidos para la búsqueda. Con los datos resultantes, se realizó un análisis exploratorio para determinar la utilización de los siguientes recursos: presencia en portada, género periodístico y acompañamiento de fotografías u otros elementos gráficos.

Editorial vs Political Commentary: Establishment of the Genres in Siberian Regional Press (a Case Study of Minusinsk Newspaper Texts in the Period of 1906-1917)

The article deals with editorial and political commentary as journalistic genres, reveals their typological features, similarities and differences. The author gives reasons for saving these genres and considering them as those belonging to the group of analytical genres, since their basis is the logical analysis of real events, phenomena or facts. The author studies the historical transformation of editorial and political commentary in the pre-revolutionary, Soviet and post-Soviet periods, and determines the causes of the changes. The author infers that currently, editorial is best developing in the context of columnism, whereas political commentary is most successful in the Internet. This foregrounds the study of both current state and historical conditions for the development of these genres, especially in Siberian regional press at the establishment stage in the early XX century. The analysis of papers issued consecutively from 1906 to 1917 in Minusinsk, the central town of Yenisei province, shows the main trends in the change of the content of these types of newspaper text. An editorial containing comments on political issues was an indicator of particular quality of the newspaper, since the readers were provided with the editors or leading journalists reasoned point of view on the events and phenomena of those days. The choice of the topic and the content of the coverage were determines by the censorship and historical conditions, availability of information sources and the writers experience. Despite similarities in the topic and content, editorial and political commentary had different headlines and references to the author. Moreover, in the Bolshevists press, which became legalized in the time of the February Revolution, editorial was used as a means of agitation, and thus set up the tradition for the Soviet press.

JORNAL DO CONHECIMENTO: GÊNEROS JORNALÍSTICOS E ENSINO DE LÍNGUA MATERNA

Neste artigo, apresentamos um relato de experiência acerca do planejamento e da realização de oficinas de produção textual, na esfera dos gêneros jornalísticos, desenvolvidas no âmbito do Programa Institucional de Bolsa de Iniciação à Docência (PIBID), do Curso de Letras/Português da Universidade Federal do Piauí (UFPI), Campus Senador Helvídio Nunes de Barros, em Picos ”“ PI. As atividades foram realizadas por meio de oficinas com os alunos dos 1º, 2º e 3º anos do Ensino Médio, os quais promoveram a produção e a criação do Jornal do Conhecimento do Centro Estadual de Tempo Integral (CETI) Marcos Parente. Objetivamos, pois, a) relatar a nossa experiência durante o período de atuação e desenvolvimento do jornal escolar; b) abordar o trabalho com gêneros textuais na escola; e c) refletir sobre as contribuições dessas atividades para o processo de ensino-aprendizagem dos alunos. Para a materialização desta proposta, foi feita, inicialmente, uma pesquisa bibliográfica, fundamentada nos embasamentos teóricos de Bakhtin (2003), Marcuschi (2005), Traquina (2005), Lage (2001, 2005), entre outros. Em seguida, foram realizadas as oficinas acerca dos gêneros jornalísticos. Evidenciamos que a prática de atividades voltadas para tais gêneros motivou o desenvolvimento da leitura e da escrita dos alunos, de modo que essas ações funcionaram como instrumento de interação dos discentes em sua vivência escolar.

Voice and viewpoint in journalistic narratives

It is argued in this study that research on viewpoint in language use provides better results if the category of voice is recognized as a semi-autonomous construct in relation to viewpoint. Voice is understood here as the “who” in the act of speaking but not identified with the actual speaker. Rather, it is a category of discourse that can be “abstracted”, to some extent, from the broader viewpoint phenomenon. A corpus of journalistic narratives from British quality press and American national press has been analyzed, on the basis of which a theoretical and terminological framework is being proposed. The basic distinction is that between single and multiple voices. As discourse develops, single voices shift from one to another in an abrupt or gradual manner. Multiple voices, in turn, can be “heard” as polyphonic, blended, or fused, depending on the degree of their integration (intertwining), with fused voices resulting in a single collective voice. However, voice is not a fully autonomous category, as it is shown to be closely interlinked with several types of viewpoint. Because this study is based on data from a specific genre of English-language journalism, it is also an invitation to test and expand the framework proposed in analyses of other genres in English and in other languages.

Una reflexión sobre la epistemología del fact-checking journalism: retos y dilemas

El periodismo de verificación o fact-checking journalism ha experimentado un auge en todo el mundo y mayor incidencia en el debate público. Este artículo plantea una reflexión sobre el periodismo de verificación centrada en los retos y dilemas epistemológicos que habiliten cumplir el triple objetivo de este nuevo género periodístico: velar por la veracidad de la información difundida en redes y plataformas sociales, realizar un escrutinio al poder y transformar la información en conocimiento asumible por los ciudadanos. Mediante el análisis de la metodología de medios de verificación iberoamericanos de habla hispana se exponen varias cuestiones ligadas con el proceso de verificación, de difusión y de recepción. Igualmente se analiza el rol del ciudadano en el proceso de verificación y se analiza la disonancia de datos en los dos principales listados de verificación (International Fact-Checking Network y el Duke Reporter’s Lab).

Engagement With Live Blogs: When Passive Consumption Overpowers Participation

This study investigated citizen participation in live blogs in the changing media ecosystem from the public sphere perspective. The live blog is a web-native, participatory-oriented journalistic genre comprised of brief updates of an event in motion and designed to deliver real-time information from multiple sources about breaking news and scheduled events. To examine participation in this contemporary news format, the current, exploratory study, collected survey responses from 339 volunteers and found that participation was not a motivating factor for readers to engage in live blogging on a deeper level. Other study findings pertaining to participation were also pessimistic, showing that the majority of participants were not personally interested in participating in live blogging. This is an important finding for digital journalism as it implies that the capacity of online platforms to accommodate participation does not necessarily translate into citizens’ willingness to participate.

Speech portrait of a journalist V. M. Peskov as a carried of the full-range type of speech culture

This article is dedicated to the speech portraying of linguistic personality of the journalist – one of the relevant problems of modern linguistics, substantiated by development of the methodology of reconstruction of linguistic personality, as well as the current state of journalism and linguistic problems of modern mass media. The authors attempt to create a speech portrait of personality of V. M. Peskov, whose words signify an example of journalistic mastery and high level of speech culture. Major attention is paid to the individual characteristics of artistic matter of the journalist that describe his linguistic personality, worldview and values. The conclusion is made that the individual speech portrait of V. M. Peskov allows determining his linguistic personality as the carrier of full-range type of speech culture that possesses not only professional, but also life experience and established system of ethical values. His signature speech indicates creative individuality and skillful use of expressive means, as well as following the laws of journalism genre and compliance with the norms of literary language. The novelty of this research consists in the authors’ attempt to reveal the individual speech characteristics of V. M. Peskov on the one hand, and qualities typical for a top-notch newspaper journalist, which would allow to develop criteria for classification of the carrier of high speech culture.

Жанрова палітра публіцистичних матеріалів на літературну тематику

У статті висвітлено і проаналізовано форми опосередкованої реклами та промоції художньої літератури у ЗМК, до яких віднесено публіцистичні матеріали на літературну тематику. Розглянуто та охарактеризовано жанри репортажу, звіту, біографічного або портретного нарису, есе та блогу, зокрема відео- і фотоблогу. Визначено їх потенціал у популяризації читання та промоції літератури. Простежено жанрові трансформації публіцистичних матеріалів на літературну тематику, досліджено виникнення нових жанрів опосередкованої реклами, зокрема букстаграму. Метою статті є дослідження жанрової палітри публіцистичних матеріалів на літературну тематику та визначення їх ролі у промоції книжкової продукції та популяризації читання. На основі аналізу сучасної вітчизняної та зарубіжної наукової літератури з проблем читання доведено, що популяризація читання на сучасному етапі передбачає широке використання новітніх інформаційних технологій і впровадження нових форм і методів промоції книги. Також актуалізовано продуктивність засобів опосередкованого впливу на аудиторію, спрямованих на підвищення статусу читання як соціально-культурного інституту, формування позитивного іміджу людини, яка читає. Доведено потенціал ЗМК у популяризації читання і налагодженні ефективної комунікації між різноманітними соціальними інститутами, що беруть участь у цьому процесі. Наукова новизна розвідки полягає у комплексному дослідженні журналістських жанрів, що використовуються для висвітлення літературної тематики. Матеріалом дослідження стали сучасні публіцистичні матеріали літературної тематики українських інтернет-ЗМК. Результати дослідження можуть доповнити навчальні курси «Масова комунікація та інформація», «Журналістика», «Теорія соціальних комунікацій», «Теорія і практика видавничої справи», «Книжкові видання», а також бути задіяні для оптимізації роботи мережевих видань.

Image copywriting : genres and methods of creating the image texts

The specificity of image copywriting, the features of storytelling as a method of writing image materials are considered. Image copywriting involves the creation of texts that shape and enshrine the image of the brand, the person and the service in the consumer’s mind. Historically, in Ukraine image texts were first circulated through the traditional and electronic media, and with the development of network communication an active functioning of such texts started on Internet, which proved its extraordinary effectiveness precisely when reaching the network audience.
 At the same time, the text does not only emphasize the positive aspects of the institution, product or service, does not call for something to buy or order. This is its key difference from the Direct-Response copywriting materials. Image copywriting has much in common with such journalistic genres as: review, press release, interview, biography, invitation, expert opinion, media statement. In the web space, the most prominent examples of the implementation of the image copywriting is the section "About Us", which is mandatory for many companies' sites, and is obligatory for any resource “Home” page.Today, the most commercially viable way of writing image texts is storytelling. It was first approached in the early 2010s in the New York Times. Simply and unobtrusively speaking about yourself, the company and the product is the best way to establish a connection with the consumer and the market is. A professionally created story not only create big interest but also arouse empathy in the readers, who begin to agree with the author. The unobtrusive presentation of information leads to the goal set by marketers: it is up to the individual to decide how to treat the material. Today, special storytelling techniques are being developed and actively operating to help copywriters to create image text of high quality.Such materials increase the trust of the target audience to the object of the image campaign, have lasting effect and remarkable commercial results.

Нативна реклама в українських нішевих онлайн-виданнях

Статтю присвячено висвітленнню явища нативної реклами як новітнього рекламного формату, що полягає в адаптації рекламного контенту до медіасередовища, в якому він розміщений. Визначено, що нативна реклама виникає й активно розвивається паралельно з розвитком онлайн-ЗМІ, в яких традиційні рекламні формати виявляються неефективними. Встановлено, що культура медіаспоживання нового покоління впливає на вибір каналів поширення нативної реклами. Серед сучасних читачів спостерігається високий попит на нішевий контент, тому комерційні публікації в нішевих виданнях викликають довіру. З огляду на це зроблено висновок, що розміщення нативної реклами в нішевих онлайн-виданнях має широкі перспективи. Однак у масових ЗМІ нативна реклама використовується обмежено і подається переважно в тематичних рубриках.Визначено, що нативна реклама в тематичних рубриках масових онлайн-ЗМІ має переважно формат спецпроєктів і спирається на традиційні журналістські жанри: інтерв’ю, аналітична стаття, репортаж. Нішеві видання ширше використовують новітні формати: життєва історія, стаття-лайфхак, підбірка. Також популярні ігрові формати публікацій: тест, генератор.Встановлено, що формати й жанри нативної реклами в нішевих онлайн-виданнях великою мірою залежать від редакційної політики ЗМІ. Переважна більшість видань використовує редакційний контент для подання нативної реклами. В окремих онлайн-ЗМІ допускається використання матеріалів рекламодавця як анонсів або новин про компанію.

Representation of Symbolic Capital of Territories by Actors of "Digital" and "Analogue" Generations in Multimodal Texts

On the basis of the socio-semiotic theory of representation, the concept of symbolic capital of territories, ideas about ”analogue” and ”digital” media generations, the study analyzes specific institutional and non-institutional audiovisual messages reflecting the symbolic capital of territories. The study material was 157 audiovisual texts of different artistic and journalistic genres, selected due to a large number of viewings. These multimodal representational texts mainly reflect the symbolic capital of the Ural Federal District. The author developed her research methodology, which allowed revealing the structures of multimodal texts and interpreting their meanings. The results of the study indicate various generational ”multimodal ensembles” of messages and, as a result, only partially coincident “world caught in the frame”. The messages of professional journalists focus distinctively on industrial and human capitals, while those of non-institutional actors describe economic, cultural and social advantages of the territories. Although analogue and digital generations apply diverse multimodal tools, their way of filming stories is different as well.
 Keywords: social semiotics, media generation, multimodal texts, symbolic capital of the territories.

Multiplicity of feminisms: discourse on women’s paid work in the popular Israeli women’s magazine La’isha during second-wave feminism

ABSTRACT Study of the cultural discourse around women’s paid work in Israel is limited, and until now research has ignored its early periods and dynamics. This paper focuses on Israel’s third decade, 1967–1977, when women, including mothers, were for the first time encouraged to work outside the home. Using feminist critical discourse analysis, I examine La’isha (For the woman), Israel’s veteran commercial women’s magazine, which has self-declared its nationalist role. Mainly dedicated to traditional feminine subjects directed at middle-class women, La’isha has followed the pattern of most popular women’s magazines. However, it critically problematized the issue of women’s employment in a wide social context, emphasizing gender and class inequality and expressing a complex of hegemonic liberal feminism and socialist feminism. In examining this radical discourse, the paper looks at the cultural and civic roles of popular women’s magazines and the characteristics of this journalistic genre, and considers historical macro and micro explanations. The study demonstrates the value of women’s magazines as a historical source and highlights the potential of popular women’s magazines to take on oppositional power and play a transformative role.

Examining the journalistic genres hybridisation in content published by newspapers on Facebook Live

ABSTRACTJournalistic appropriation of social networks and the popularisation of smartphones have influenced media content's production and the speed with which it circulates on networks. In this context, this article analyses journalistic genre hybridisation on Facebook Live streams from the newspapers Estadão (Brazil) and El Tiempo (Colombia). To conduct the case study, a content analysis was carried out on 40 videos broadcast by both newspapers on Facebook Live in July and August of 2017. The results show that this type of video favors journalistic genre hybridisation; hence, the use of hybrid genres in much of the content stands out and that this can influence the journalistic narrative in the coming years.

Rene toner, falske nyheter

This article discusses skilling ballads as a news medium in the early modern period, and it suggests that in Scandinavia the news ballad was the most important journalistic genre for a broad public. Through a reading of ballads conveying news of fantastical creatures, the article considers how skilling ballads negotiated the borders between the true and the false, and how some of our contemporary mechanisms for revealing fake news can be detected in the early modern news ballads.

ИГРА В ИНТЕРВЬЮ: ИНТЕРАКТИВНЫЕ ФОРМЫ ОБУЧЕНИЯ ТЕХНОЛОГИИ ИНТЕРВЬЮ

Interview is the basis of a journalist’s work. Without an interview, it is impossible to get information, get an opinion and get an idea of the event. The article is devoted to the role and effectiveness of interactive forms in the development of any genre of journalism, including interviews. It describes an algorithm for conducting the training “Game in an interview”. Examples of approach to interviews with various heroes are given. Special attention is paid to the attitude of the journalist to the interviewee. Young ambitious journalists are often not ready to give up their opinion and personal attitude towards the hero, which obviously puts them in the position of non-professionals. For a real look at the situation, the training “Game in an interview” is conducted. After such a lesson – the level of interviewers increases.

ОСОБЛИВОСТІ ЖУРНАЛІСТСЬКИХ ПУБЛІКАЦІЙВ’ЯЧЕСЛАВА МЕДВЕДЯ —КОЛУМНІСТА

The subject of the inquiry is the peculiarity of Ukrainian literary columnistics. The main problem of the paper was to find out the reasons for the flourishing of Ukrainian columnistics at the intersection of fiction and journalism, to outline the main range of its themes, motives, images as exemplified by V. Medvid’s publications. Only ever some theoretical aspects of author’s columns in national magazines were the object of research of Ukrainian scholars, without a thorough analysis of particular journalistic works, so a detailed description of the writer’s columnist output has determined the scientific novelty of the paper. The objective of the paper is a comprehensive study of the individual uniqueness of the content in author’s columns by V. Medvid against the backdrop of the development of national columnistics and journalism in the 1990s and 2000s. For this purpose, a cultural-historical method was used to determine the reasons for writing and the context of specific publications of the columnist, their place and role in the work of the writer and in the intellectual life of Ukrainian society; a philological method was used for the analysis of texts of these publications and a comparative method was used to determine the commonalities and differences in the materials of the author’s columns by V. Medvid and other Ukrainian writers of this period. The results of the study are: 1) Among various definitions of the author’s column for Ukrainian columnistics, the most acceptable is its understanding as a rubric, which contains works of different genres, but in a specific column — works of one genre and one style, as evidenced by the output by V. Medvid. In the rubrics “Literary Pages” and “Librarian-review” V. Medvid finds himself as a literary critic, publishing reviews of anthologies of modern literature in the former and short literary portraits of contemporaries in the latter. Publications in the columns “From the Heights and Lowlands” and “Light and Shadow” are descriptive, essayistic. 2) V. Medvid’s columnistics emerges as a synthesis of public attention to key social, moral and ethical problems, an unbiased author’s worldview and a unique parable style of a writer-publicist. 3) It is stated that publications with clear, mostly simplified, conclusions, as well as clear accents in the division into positive and negative, are popular with readers of magazines, so V. Medvid’s columnistics was not very successful in general. His writing requires of the readers a high intellectual level, intended for a narrow elite audience. The application of the paper lies in the possibility of using its results in works on journalistic genre, the history of Ukrainian journalism and literature of the XX–XXI centuries, in the study of V. Medvid’s work.

Автокомунікація у блогосфері як чинник соціалізації особистості

The article describes the features of socialization of the individual in real life and in the Internet environment. The definition of the concept of «blogosphere» at the interdisciplinary level is analyzed. The essence and peculiarities of functioning of the blogosphere, modern approaches to the definition of the term «auto communication» are revealed. The features of interaction in the Internet environment are analyzed, the concept of «blog» as a genre of Internet journalism is described, the types of blogs are analyzed and the essential characteristics of their features, tasks and functions are given. The factors that influence a user's choice of a particular type of blog are separated. Typical features and topics of Ukrainian blogs are described. The essential characteristics of virtual socialization are presented. The features of the process of socialization in the Internet environment and the blogosphere are revealed. The article analyzes the personal activity as an internal subjective factor of socialization. According to the value-time logic of the individual, four types of regulation of his life are distinguished. The role of the mechanism of inclusion in the process of personality entering the social environment of the Internet, its subjective component, which is realized in the active involvement of the person in the Internet environment is presented.