Journal Of Advertising Research Articles

Comment on “Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial”

(1987). Comment on “Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial”. Journal of Advertising: Vol. 16, No. 1, pp. 63-65.

Humor and Advertising Effectiveness Reexamined

(1987). Humor and Advertising Effectiveness Reexamined. Journal of Advertising: Vol. 16, No. 1, pp. 66-68.

A New Threat to the Freedom to Advertise

(1987). A New Threat to the Freedom to Advertise. International Journal of Advertising: Vol. 6, No. 1, pp. 67-71.

Above or Below the Line?

(1987). Above or Below the Line? International Journal of Advertising: Vol. 6, No. 1, pp. 17-27.

Commentary: The Effect of Verbal and Pictoral Advertising Stimuli on Aesthetic, Utilitarian and Familiarity Perceptions

(1986). Commentary: The Effect of Verbal and Pictoral Advertising Stimuli on Aesthetic, Utilitarian and Familiarity Perceptions. Journal of Advertising: Vol. 15, No. 4, pp. 66-67.

Fundamentals of Copy and Layout. Book, Albert C. and C. Dennis Schick. Chicago: Crain Books, 1984. $14.95

(1986). Fundamentals of Copy and Layout. Book, Albert C. and C. Dennis Schick. Chicago: Crain Books, 1984. $14.95. Journal of Advertising: Vol. 15, No. 3, pp. 57-58.

Strategy in Advertising: Matching Media and Messages to Markets and Motivations, (2nd Ed.). Bogart, Leo. Chicago: Crain Books, 1984. 406 Pp. $29.95

(1986). Strategy in Advertising: Matching Media and Messages to Markets and Motivations, (2nd Ed.). Bogart, Leo. Chicago: Crain Books, 1984. 406 Pp. $29.95. Journal of Advertising: Vol. 15, No. 3, pp. 61-62.

New York for Sale: by the Square Inch

(1986). New York for Sale: by the Square Inch. International Journal of Advertising: Vol. 5, No. 4, pp. 353-354.

A Bibliometric Study of Advertising Citations

Abstract A bibliometric investigation identified citation patterns in advertising-related articles published during 1981–83 in a number of core journals and conference proceedings in advertising, marketing, consumer research and communication. Business publications and psychology publications were found to have accounted for more than half of the 6,312 citations coded in this study. Although the raw data indicated that the Journal of Marketing Research and the Journal of Advertising Research were historically the most-cited journals, a method that controls for differences in years of publication, number of articles published per year and frequency of self-citations detected an increased impact, in recent years, on the part of the Journal of Advertising and of consumer-research publications.

Creative Strategy in Advertising (2nd Edition). Jewler, Jerome A. Belmont, CA: Wadsworth Publishing Company, 1985. Paperback, 304 Pp. $21.30

(1985). Creative Strategy in Advertising (2nd Edition). Jewler, Jerome A. Belmont, CA: Wadsworth Publishing Company, 1985. Paperback, 304 Pp. $21.30. Journal of Advertising: Vol. 14, No. 4, pp. 67-67.

Humorous Illustration and Cartooning — A Guide for Editors, Advertisers, and Artists. Nelson, Roy Paul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1984. 243 Pp. $12.96

(1985). Humorous Illustration and Cartooning — A Guide for Editors, Advertisers, and Artists. Nelson, Roy Paul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1984. 243 Pp. $12.96. Journal of Advertising: Vol. 14, No. 4, pp. 67-68.

Managing Cooperative Advertising: A Strategic Approach. Young, Robert F. and Stephen A. Greyser. Lexington, MA: Lexington Books, 1983. 192 Pp. $25.00

(1985). Managing Cooperative Advertising: A Strategic Approach. Young, Robert F. and Stephen A. Greyser. Lexington, MA: Lexington Books, 1983. 192 Pp. $25.00. Journal of Advertising: Vol. 14, No. 4, pp. 61-62.

Strategic Advertising Campaigns (Second Edition.) Schultz, Don E., Dennis Martin and William P. Brown. Chicago: Crain Books, 1984. 532 pp. $25.95

(1985). Strategic Advertising Campaigns (Second Edition.) Schultz, Don E., Dennis Martin and William P. Brown. Chicago: Crain Books, 1984. 532 pp. $25.95. Journal of Advertising: Vol. 14, No. 3, pp. 67-67.

Readings in Consumer Behavior: Individuals, Groups and Organizations. (Second Edition.) Wallendorf, Melanie & Gerald Zaltman (eds.). New York: John Wiley & Sons, Inc., 1984. 456 pp

(1985). Readings in Consumer Behavior: Individuals, Groups and Organizations. (Second Edition.) Wallendorf, Melanie & Gerald Zaltman (eds.). New York: John Wiley & Sons, Inc., 1984. 456 pp. Journal of Advertising: Vol. 14, No. 2, pp. 62-63.

Theoretical and Applied Relevance of Consumer Limits to Processing Advertising

"Theoretical and Applied Relevance of Consumer Limits to Processing Advertising." Journal of Advertising, 14(1), pp. 57–58

Big Business Blunders: Mistakes in Multinational Marketing. Ricks, David A. Homewood, IL: Dow Jones-Irwin, 1983. 158 pp. $8.25

"Big Business Blunders: Mistakes in Multinational Marketing. Ricks, David A. Homewood, IL: Dow Jones-Irwin, 1983. 158 pp. $8.25." Journal of Advertising, 14(1), p. 60

The Role of Branding in International Advertising

(1985). The Role of Branding in International Advertising. International Journal of Advertising: Vol. 4, No. 3, pp. 241-246.

The Changing Face of Advertising and Broadcasting in Britain

(1985). The Changing Face of Advertising and Broadcasting in Britain. International Journal of Advertising: Vol. 4, No. 4, pp. 361-365.

On Factors and Clusters in Segmentation Research—A Comment

(1984). On Factors and Clusters in Segmentation Research—A Comment. Journal of Advertising: Vol. 13, No. 4, pp. 58-59.

The Practice of Public Relations. (2nd Edition) Seitel, Fraser P. Columbus, OH: Charles E. Merrill Publishing Co., 1984, 545 pp

(1984). The Practice of Public Relations. (2nd Edition) Seitel, Fraser P. Columbus, OH: Charles E. Merrill Publishing Co., 1984, 545 pp. Journal of Advertising: Vol. 13, No. 2, pp. 63-63.