Journal Of Advertising Research Articles

Unpaid Advertising: A Case of Wilson the Volleyball inCast Away

The Journal of Popular CultureVolume 39, Issue 4 p. 622-638 Unpaid Advertising: A Case of Wilson the Volleyball in Cast Away MICHAEL L. MAYNARD, MICHAEL L. MAYNARD Temple University, Philadelphia, PA, USASearch for more papers by this authorMEGAN SCALA, MEGAN SCALA Temple University, Philadelphia, PA, USASearch for more papers by this author MICHAEL L. MAYNARD, MICHAEL L. MAYNARD Temple University, Philadelphia, PA, USASearch for more papers by this authorMEGAN SCALA, MEGAN SCALA Temple University, Philadelphia, PA, USASearch for more papers by this author First published: 03 July 2006 https://doi.org/10.1111/j.1540-5931.2006.00282.xCitations: 4 Michael L. Maynard is an associate professor, and chair of the Department of Advertising at Temple University, Philadelphia, PA, USA. His research includes mass media analysis, the relationship between mass communication and culture, as well as textual and semiotic analyses of television and print advertising in Japan. His publications have appeared in such journals as Language & Communication, Journal of Literary Semantics, Journal of Advertising, Journal of Direct Marketing, Keio Communication Review and Journal of Business Ethics. Megan Scala is a PhD candidate at Temple University, Philadelphia, PA, USA in mass media and communication, and an internal communications consultant at CRA, Inc., in Berwyn, PA. Her research interests include strategic communication, presentation and message design, and communication and culture. Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Citing Literature Volume39, Issue4August 2006Pages 622-638 RelatedInformation

Assessing the research base for the policy debate over the effects of food advertising to children

(2005). Assessing the research base for the policy debate over the effects of food advertising to children. International Journal of Advertising: Vol. 24, No. 3, pp. 273-296.

Comment on ‘The economics of tobacco advertising: spending, demand, and the effects of bans’

This paper comments on a paper by Lancaster and Lancaster ‘The economics of tobacco advertising: spending, demand, and the effect of bans’, published in the International Journal of Advertising, 22(1). In their response, the authors specifically tackle comments made on their method of meta-analysis.

A reply to the comment of Franke and Andrews on ‘The economics of tobacco advertising: spending, demand and the effects of bans’

In this paper, the authors respond to comments made by Franke and Andrews on their earlier paper, published in issue 22(1) of the International Journal of Advertising.

Author and Institution Productivity in Industrial Marketing Management from 1971 to 1998

This study examines the institutional as well as individual contributions to Industrial Marketing Management over its first 28 years of existence. IMM has been able to effectively bridge the gap between academia and industry and has served as the flagship publication for the field of industrial marketing, and the authors and institutions represented have made significant contributions to the field. The methodology applied follows that of Barry (Barry, Thomas E.: Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues Through 1988. Journal of Advertising 19, 52–60 [1990]) and Henthorne, LaTour and Loraas (Henthorne, Tony L., LaTour, Michael S., and Loraas, Tina: Publication Productivity in the Three leading U.S. Advertising Journals: 1989 through 1996. Journal of Advertising XXVII, 53–63 (1998)] who adjusted the total number of appearances of authors to reflect their fractional contributions. There were a total of 620 articles that appeared during the period of study with 1,903 author appearances, producing an average of 3.069 authors per article. Whereas the majority of contributors were members of Marketing faculties (56%) and from U.S.-based universities (72%), it was important to note that 17% were nonacademics, and the British Isles represented 10.6% of the contributions. There were 139 authors who had published three or more articles, and when contributions were compared for 1971–1984 and 1985–1998, only one of the top contributors remained in both time periods. The top five institutional contributors represent a geographic mix with both American (three) and non-American (two) universities. With a primarily practitioner-based readership (90%), this ensures that the published studies get industry exposure, and this vital link to industry ensures the relevance of the articles published. This kind of study therefore is beneficial in evaluating the output of marketing faculty members as well as the institutions with which they are afiliated.

Audience attitudes towards brand (product) placement: Singapore and the United States

(2001). Audience attitudes towards brand (product) placement: Singapore and the United States. International Journal of Advertising: Vol. 20, No. 1, pp. 3-24.

Assessing the Quality Ranking of the Journal of Advertising, 1986–1997

Recent attention has been paid to the use of citation analysis as an approach to examining relative journal quality and prestige, as well as the relative scholarly status of academic communities and disciplines. The fundamental notion is that citations are objective indicators of knowledge use by scholars and knowledge flows among academic communities. In that context, the authors examine the journal quality ranking of the Journal of Advertising in relation to 33 marketing, advertising, and business journals over the 1986–1997 time period. They find evidence that JA ranks respectably among specialty marketing, advertising, and business journals, but, as expected, generally below the general marketing and business journals.

The effects of advertising restrictions on cigarette prices: evidence from OECD countries

This paper investigates the effects of cigarette advertising restrictions on the price of cigarettes in OECD countries. Using data from 1964 through 1990, we find that outright proscription of advertising does not influence the price of cigarettes. On the other hand, restrictions placed on advertising actually reduce the price of cigarettes. The results reinforce those of Stewart (International Journal of Advertising, 12, 1993) and suggest that public policy directed at cigarette advertising may not be a good vehicle to dissuade cigarette consumption.

Gender and Multicultural Issues in Advertising: Stages on the Research Highway

Stern contextualizes the six articles in the special issue of Journal of Advertising dedicated to the impact of gender and multicultural issues as on advertising. She presents an overview of the theoretical relationship between evolutionary stages of gender research, formerly called “feminist” or “women's studies,” and multicultural research, an outgrowth of cultural studies. To situate the current trends in advertising research, she begins by addressing the nexus between feminist criticism, defined as the cross-disciplinary study of women, and multicultural criticism, defined as the cross-disciplinary study of marginalized populations including (but not limited to) women. Next, she turns to the historical development of gender studies in the modern and post-modern era—the generation from 1960 to the present — to address the interwoven themes of gender and multicultural research as they affect advertising research. Last, she draws implications from the intersection of gender and race to suggest directions for future multicultural research.

The Journal of Advertising: Twenty-Five Years and beyond

The Journal of Advertising recently completed its twenty-fifth year of publication. Evaluation of the Journal in relation to its stated mission shows the Journal is publishing articles that clearly fulfill its mission. The major challenge for the Journal in the next 25 years will be to publish articles that address a broader range of advertising issues.

Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996

Periodic scanning of research productivity within a discipline is necessary to effectively measure the relative contribution of individual authors and institutions. This review extends Barry's 1990 work and examines refereed articles in the three primary U.S. advertising specialty journals—Journal of Advertising, Journal of Advertising Research, and Journal of Current Issues and Research in Advertising—for the period 1989 through 1996. The findings indicate a significant shift in individual and institutional rankings. Given recent pressures on academic institutions to show concrete evidence of performance, the findings provide a useful benchmark of individual and institutional research productivity within the three outlets.

Marketing Journal Rankings Revisited: Research Findings and Academic Implications

The purpose of this study is to update perceived quality rankings of leading academic marketing journals by sending questionnaires to chairpersons of marketing departments in AACSB accredited business schools. The latest top ten journal rankings are: 1) Journal of Consumer Research, 2) Journal of Marketing, 3) Journal of Marketing Research, 4) Marketing Science, 5) Journal of the Academy of Marketing Science, 6) Journal of Retailing, 7) Journal of Advertising Research, 8) Journal of Advertising, 9) Journal of Public Policy & Marketing, and 10) Journal of Macromarketing. This study builds on work by Browne and Becker and Luke and Doke and offers important implications for marketing scholarship.

Human Rights Abuses by the Third Reich: New Evidence from the Nazi Concentration Camp Buchenwald

* Ronald Paul Hill (Ph.D. University of Maryland at College Park) is Professor and Dean, School of Business Administration, University of Portland. His career has been and continues to be dedicated to the study of social issues from marketing and consumer behavior perspectives. Previous and current topics of investigation include AIDS, homelessness, consumer debt, juvenile delinquency, gun control, abortion, welfare reform, as well as others. His work has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Health Care Marketing, and Human Rights Quarterly, as well as additional outlets. ** Elizabeth C. Hirschman is University Professor & Chairperson of Marketing, Rutgers University at New Brunswick. The authors would like to thank David Hackett for his scholarly work translating the original reports gathered at Buchenwald over fifty years ago. Their appreciation also is extends to the research staff of the United States Holocaust Memorial Museum (USHMM) for their helpful guidance. 1. THE BUCHENWALD REPORT 140 (David A. Hackett ed. & trans., 1995).

Opportunities for Involvement Research: A Scale-Development Approach

Abstract The authors identify, classify, and compare several involvement measures used in studies reported in the Journal of Advertising and related publications, and identify opportunities for future involvement research. Most published scales pertain to enduring product involvement. Few studies have addressed enduring involvement with a service or situational involvement with either a product or a service. Most of the involvement research in advertising has investigated the effects of situational involvement on other variables. Despite the considerable theoretical work related to the involvement concept, knowledge remains incomplete. Additional scale development is advocated as a means for increasing the knowledge base.

Through the looking glass: decision making and chemotherapy.

Commentary Health AffairsVol. 14, No. 4 Through The Looking Glass: Decision Making And ChemotherapyDonald R. CohodesPUBLISHED:Winter 1995No Accesshttps://doi.org/10.1377/hlthaff.14.4.203AboutSectionsView articleView Full TextView PDFPermissions ShareShare onFacebookTwitterLinked InRedditEmail ToolsAdd to favoritesDownload CitationsTrack CitationsPermissions View articleTOPICSCancer patientsDecision makingDiseasesPhysiciansPhysician-patient relationshipCancerQuality of lifeInformed consentMedicinePatient care Loading Comments... Please enable JavaScript to view the comments powered by Disqus. DetailsExhibitsReferencesRelated Article MetricsCitations: Crossref 4 History Published online 1 January 1995 InformationCopyright © by Project HOPE: The People-to-People Health Foundation, Inc.PDF downloadCited by“Hobson’s choice” servicescape: consumer anxiety and enjoymentJournal of Consumer Marketing, Vol. 34, No. 7Images of Cancer29 May 2012Attitudes and Self-Reported Behavior of Patients, Doctors, and Pharmacists in New Zealand and Belgium Toward Direct-To-Consumer Advertising of MedicationHealth Communication, Vol. 23, No. 1Prescription medication advertising: professional discomfort and potential patient benefits – can the two be balanced?6 January 2015 | International Journal of Advertising, Vol. 23, No. 1

International Advertising: A Research Agenda

The advertising community has long recognized that there are important international issues which are closely linked to communication decisions. For instance, in the first twenty years of publication, the Journal of Advertising (JA) published 29 articles on the topic of international advertising; thus, more than 16% of all articles directly addressed global issues. Of these 29 articles, seven concentrated on European advertising; five described advertising in Asia (including 3 articles which focused on Japan); and four addressed communication issues in developing nations (including Brazil). At least eleven articles discussed global issues in general, without concentrating on a particular country or pair of countries. At a very early point in the academic literature, it was recognized that advertising practices and results differ across cultures. For example, more than thirty years ago, Stridsberg (1962) argued that marketing experiences and strategies may not transfer so easily across European borders. Specifically, he argued that there is no reason to assume that Belgian consumers should behave like other Europeans in general. At the same time, academics and managers realized that markets were developing in some industries and that communications media had the potential to reach across national borders. In 1961, Elinder proposed that a European-style of advertising was developing that is, a which could be popular and successful in many European countries at once. In addition, Elinder predicted that a uniform world style of advertising would soon develop. Levitt (1983) expanded upon this argument and proposed that the globalization of advertising strategy serves to achieve economies of scale which in turn lead to a reduction of costs and prices.

Early Days of International Advertising Education in the U.S.

Journal of Advertising, Volume XXIII, Number I March 1994 By the late 1950s, it seemed clear that international advertising was different in many ways from domestic U.S. There was already developing an international language of advertising (Dunn 1967). The dominance of advertising by U.S. agencies, companies and media was being challenged by advertising professionals in Europe and Japan. I tried to emphasize the need to tailor advertising strategy in Advertising: Its Role in Modern Marketing, first published in 1961 (Dunn 1961). It was hoped this step would encourage more advertising professors to include attention to international problems in their courses. As a Fulbright lecturer in France in 1959-60 and advertising researcher in Great Britain in 1960, I had a ringside seat for the opening of the European Common Market and the rise of advertising tailored for the French, British, German and Benelux markets. Returning to the U.S. in later 1960 I contacted the International Advertising Association, the Association for Education in Journalism, the American Marketing Association and several advertising professors to learn what they knew about international advertising education. The AEJ and the AMA had little to offer, and most professors I contacted agreed that international was important but were too swamped with other problems to give it special attention. However, the International Advertising Association (formerly the Export Advertising Association) was interested in helping promote international advertising in colleges and universities. James Gilbert, executive vice president and chief administrative executive of the IAA invited me to attend the World Congress of the IAA as its guest in Chicago in 1962. As far as I know, I was the only professor at that meeting attended by over 400 advertising professionals from around the world. One of the many problems facing professors interested in international advertising was the lack of an adequate textbook. None of the professors I contacted was interested in writing such a book, complicated and everchanging as the field was and small as the potential market seemed to be. Consequently I proposed to McGraw-Hill Book Company that a handbook with many contributors be complied and published. I would solicit writers, edit their work, translate manuscripts where needed, arrange for payment to authors and write at least one chapter. Fortunately McGraw-Hill agreed, and the 788-page International Handbook of Advertising was published in 1964 (Dunn 1964). It consisted of 76 articles on international advertising organization and procedures with a major section covering each important market in the world. Advertising Age (January 13, 1964) called it a massive reference source for the world of international advertising. In 1966, Management of International Advertising by Professor Gordon Miracle, which

Letter to The Editor: Children, Smoking and Advertising

(1994). Letter to The Editor: Children, Smoking and Advertising. International Journal of Advertising: Vol. 13, No. 3, pp. 281-283.

International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm

(1994). International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm. International Journal of Advertising: Vol. 13, No. 1, pp. 77-92.

A SAS MACRO for Calculating Intercoder Agreement in Content Analysis

Abstract Content analysis is an important methodology in advertising research. A key issue in content analysis is the level of agreement across the judgments which classify the objects or stimuli of interest. A review of articles published in the Journal of Advertising indicates that many authors are not fully utilizing recommended measures of intercoder agreement and thus may not be adequately establishing the reliability of their research. This paper presents a SAS MACRO which facilitates the computation of frequently recommended indices of intercoder agreement in content analysis. In particular, the MACRO calculates measures which correct for chance agreement and allow for multiple coders.