In this study, the influence of induced magnetic field and chemically reacting on hydromagnetic generalized Couette flow of Jeffrey fluid in an inclined channel through a porous medium with variable viscosity and convective cooling has been investigated using the Caputo fractional order derivative operator. The mathematical formulation used for the hydromagnetic Couette flow of Jeffrey fluid takes into account the effects of viscous dissipation, Soret, and Dufour. The system of nonlinear partial differential equations governing the flow were solved numerically using the explicit finite difference method. The numerical results for the behavior of various physical parameter on the flow variables are obtained and represented graphically. Moreover, effects of the flow parameters on heat and mass transfer rates are obtained and discussed numerically through tabular forms. The graphical findings show that velocity, concentration, induced magnetic field, and thermal field profiles decline with progressively increment of Jeffrey parameter. The velocity, and temperature of the fluid decline with higher values of fluid viscosity parameter. An increase in the chemical reaction parameter recede the concentration field profiles while increase with raises the values of Soret number. Increasing Biot, and Dufour numbers significantly grows the thermal field profiles. Induced magnetic field grows with larger values of fluid viscosity parameter. The findings of this study are important due to its application in magnetohydrodynamics pumps, polymer manufacturing, fins designs, and food processing.