This article describes how Japanese TV programs adopting a consultation framework construct different realities for women and men concerning a specific social phenomenon, namely adultery. To do so, two perspectives, the theory of metaphor promoted by George Lakoff and membership category analysis, are combined toward a discursive analysis which reveals that, in the case of men's adultery, advice givers typically shift responsibility away from men and instead scrutinize the behavior of women. In contrast, in the case of women's adultery, participants on the programs directly reprimand the female offenders, using metaphors and gender categories to emphasize the immorality of their actions and how those actions are detrimental to men. The implications of the analysis for the study of gender and language in general and, more narrowly, in Japan are discussed.