The plant growth regulator (PGR) ethephon [(2-chloroethyl) phosphonic acid; ETH] can be sprayed on floriculture crops to inhibit internode elongation, hinder apical dominance, increase lateral branching, and abort flower buds and flowers. However, the efficacy of ETH can be reduced as the pH of the carrier water used to mix the spray solution or temperature increase. Therefore, our objective was to quantify how the efficacy of ethephon sprays is influenced by carrier water alkalinity (CaCO3; ALK) and the air temperature at application (TEMP). Young plants of verbena (Verbena peruviana) ‘Aztec Blue Velvet’, ivy geranium (Pelargonium ×peltatum) ‘Precision Pink’, and petunia (Petunia ×hybrida) ‘Easy Wave Neon Rose’ were transplanted into 11-cm-diameter containers and grown in a greenhouse with an average daily air temperature (ADT) set point of 21 °C. Before the ETH spray application(s), the ADT in each greenhouse compartment was changed from a set point of 21 °C to 14, 17, 20, 23, or 26 °C for ≈24 hours. Plants were sprayed with 0, 250, 500, or 750 mg·L−1 ETH mixed with carrier water containing ≈50, 150, or 300 mg·L−1 CaCO3 2 and 3 weeks (Expt. 1) or 1 or 2 weeks (Expt. 2) after transplant. Generally, high ALK had a negative effect on spray efficacy. For example, an increase in ALK from 50 to 300 mg·L−1 CaCO3 resulted in one and five fewer ivy geranium and verbena branches, respectively. In addition, as application TEMP increased above 23 °C, chemical efficacy generally decreased in all species. For instance, as ETH increased from 0 to 750 mg·L−1 across ALKs, inflorescence number of ivy geraniums increased from 7 to 18 at a TEMP of 23 °C, but was unaffected at 26 °C. Based on our results, we can conclude that both ALK and TEMP influence ETH efficacy and are additional factors for greenhouse growers to consider when making applications.