There is a necessity for multi-national enterprise (MNEs) operating in Iraq to give greater interest in understanding the relationship between entrepreneurship and business culture with dimensions of cultural differences in the international work environment. Despite an abundance of research, still there is a gap in understanding the underlying management and entrepreneurial behavior of companies associated with the different cultural mechanisms among nations in the literature. This study contributes to the debate through a new perspective of analysis based on qualimetrics theory(SEAM). Specifically, this research analyzes the role that SEAM plays in improve the (MNEs) performance and profitability through identifying the underlying causes(dysfunctions) of performance and then suggest solutions for those dysfunctions .The data will be taken directly during the diagnostic phase through direct interviews with actors inside company X, a Turkish company operating in the oil and gas sector in Iraq, after which the expert’s opinion and suggested solutions, implementation and evaluation will be given during the project phase.