The article analyzes the main factors for the campsites placement, as well as the classification of campsites by type. The analysis of the regulatory framework for the camping operation in the coastal zone on the territory of the Russian Federation. The assessment of the main factors for the auto camping location, as well as the advantages of auto tourism in comparison with the other types of tourism. An economic examination of the investment project effectiveness for the construction of a camping site was conducted on the basis of such indicators as: net present value, profitability index, internal rate of return and payback period. In the process of managerial examination of the investment project for the construction of a camping site with a hotel and entertainment complex, an assessment of the project management effectiveness was carried out. A methodology for assessing the integral effectiveness of an investment project according to the following criteria of functional efficiency is proposed: economic, organizational, social, environmental, legal, energy, technological, psychological, political and ethical.
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