Appearance Investment Research Articles

Appearance investment in Australian brides-to-be

The present study examined the appearance concerns of 440 engaged women recruited from bridal websites across Australia. Participants completed a short online questionnaire incorporating measures of appearance investment, dietary restraint, and their pre-wedding beauty preparation plans. Overall, brides-to-be reported similar levels of both facets of appearance investment (self-evaluative salience and motivational salience) to normative samples. High appearance investment and dietary restraint were significantly related to a greater number of pre-wedding beauty, diet, and exercise regimes. Furthermore, pre-wedding plans were predicted differently by the two facets of appearance investment. Specifically, self-evaluative salience predicted wedding weight discrepancy, while motivational salience was a significant predictor of both appearance-related and exercise/eating behaviors. Results indicate that reducing the focus on appearance surrounding weddings and promoting a healthier bridal weight ideal may be useful in discouraging harmful appearance altering behaviors and attitudes (e.g., tanning, surgery, desire to lose weight) among women with high appearance investment.

Tattoos and piercings: Bodily expressions of uniqueness?

The study aimed to investigate the motivations underlying the body modification practices of tattooing and piercing. There were 80 participants recruited from an Australian music store, who provided descriptions of their tattoos and piercings and completed measures of need for uniqueness, appearance investment and distinctive appearance investment. It was found that tattooed individuals scored significantly higher on need for uniqueness than non-tattooed individuals. Further, individuals with conventional ear piercings scored significantly lower on need for uniqueness than individuals with no piercings or with facial and body piercings. Neither appearance investment nor distinctive appearance investment differed significantly among tattoo or piercing status groups. Strength of identification with music was significantly correlated with number of tattoos, but not number of piercings. It was concluded that tattooing, but not body piercing, represents a bodily expression of uniqueness.

Appearance Investment and Everyday Interpersonal Functioning: An Experience Sampling Study

Several studies have shown that body satisfaction affects interpersonal functioning. However, few have studied the specific interpersonal correlates of another important body image dimension, appearance investment—that is, the importance a woman places on appearance. We used an experience sampling design with PDA (personal digital assistant) devices to assess how 92 college women's appearance investment is related to perceptions of everyday social interactions and to investigate the association of these perceptions with mood and self-esteem. For 1 week, participants completed electronic diaries of their mood, self-esteem, and perceptions of one-on-one interactions. High appearance investment was associated with a stronger relationship between perceived communion of the interaction and negative mood and self-esteem. Notably, highly appearance-invested women did not report differences in average momentary levels of perceived communion or agency in interactions, negative mood, or self-esteem when compared to women with lower appearance investment. In contrast, women with low body satisfaction reported lower average perceptions of communion and self-esteem as well as higher average negative mood compared to women with higher body satisfaction, but no relationships among perceptions and self-esteem and mood were found. Thus, self-esteem and negative mood in women high in appearance investment might be contingent on perceptions of communion in interactions, even though they appear to have average levels of mood and self-esteem in general. This mood and self-esteem contingency could predispose appearance-invested women to psychological distress or eating pathology.

A longitudinal study about the body image and psychosocial adjustment of breast cancer patients during the course of the disease

Purpose The research of body image among breast cancer patients is characterized by some limitations, such as the lack of longitudinal studies or the absence of a multidimensional perspective of body image. This study intends to overcome these limitations, by examining the evolution of body image dimensions (investment, emotions and evaluations) from the period of surgery (T1) to 6-months after the treatment’s ending (T2). It also aims to explore the predictors of body image at T2 and, simultaneously, the predictive role of initial body image to psychosocial adjustment at T2. Methods A total of 56 breast cancer patients participated in both assessments and completed a battery of instruments that included measures of body image dimensions (appearance investment, self-consciousness of appearance, shame and appearance satisfaction) and psychosocial adjustment (quality of life and emotional distress). Results Within the dimensions of body image, only shame increased over time. In general, initial levels of investment predicted subsequent body image dimensions and having a mastectomy done was associated with higher shame and lower appearance satisfaction at T2. Initial body image did not predict later adjustment, with the exception of depression, where appearance investment played a relevant role. Conclusions Our findings contributed to the advance of knowledge in this area, providing relevant data about the evolution of body image dimensions, its predictors and its predictive role on psychosocial adjustment among breast cancer patients. This study also suggested some clinical implications that can assist health professionals to implement strategies focused on body image throughout the disease.

Relationship of negative self-schemas and attachment styles with appearance schemas

The purpose was to test, among women, the relationship between negative self-schemas and styles of attachment with men and women and two types of appearance investment (Self-evaluative and Motivational Salience). Predominantly Caucasian undergraduate women ( N = 194) completed a modified version of the Relationship Questionnaire, the Young Schema Questionnaire-Short Form, and the Appearance Schemas Inventory-Revised. Linear multiple regression analyses were conducted with Motivational Salience and Self-evaluative Salience of appearance serving as dependent variables and relevant demographic variables, negative self-schemas, and styles of attachment to men serving as independent variables. Styles of attachment to women were not entered into these regression models because Pearson correlations indicated they were not related to either dependent variable. Self-evaluative Salience of appearance was related to impaired autonomy and performance negative self-schema and the preoccupation style of attachment with men, while Motivational Salience of appearance was related only to the preoccupation style of attachment with men.

Examination of a sociocultural model of excessive exercise among male and female adolescents

There is substantial evidence that sociocultural pressures and body image disturbances can lead to disordered eating, yet few studies have examined their impact on excessive exercise. The study adapted a sociocultural model for disordered eating to predict excessive exercise using data from boys and girls in early adolescence ( N = 421). Perceived sociocultural pressures to lose weight and build muscle, body image disturbance and appearance investment were associated with a compulsive need to exercise. Adolescents’ investment in appearance and body image disturbance fully mediated the relationship between sociocultural pressures and a compulsive need for exercise. There was no support for the meditational model in predicting adolescents’ frequency or duration of exercise. Results support the sociocultural model as an explanatory model for excessive exercise, but suggest appearance investment and body image disturbance are important mediators of sociocultural pressures.

Attitudes Toward Cosmetic Surgery in Middle-Aged Women: Body Image, Aging Anxiety, and the Media

Our study investigated factors that influence attitudes toward cosmetic surgery in middle-aged women. A sample of 108 women, aged between 35 and 55 years, completed questionnaire measures of body dissatisfaction, appearance investment, aging anxiety, media exposure (television and magazine), and attitudes toward cosmetic surgery (delineated in terms of general attitudes, social motivations, and actual consideration). Body dissatisfaction, appearance investment, aging anxiety, and both media variables predicted some facet of attitudes toward cosmetic surgery. Specifically, appearance investment, aging anxiety, and television exposure were unique predictors of endorsement of social motivations for cosmetic surgery, whereas body dissatisfaction, appearance investment, and television exposure were unique predictors of actual consideration of cosmetic surgery. Regression analysis revealed that the effects of media on cosmetic surgery attitudes were primarily direct. We concluded that there are multiple influences on attitudes toward cosmetic surgery for women of middle age.

Body image in patients with body dysmorphic disorder: Evaluations of and investment in appearance, health/illness, and fitness

Body image is an important aspect of body dysmorphic disorder (BDD) which has received little investigation. Ninety-two BDD participants who participated in one of three BDD pharmacotherapy studies completed the Multidimensional Body-Self Relations Questionnaire, which assesses attitudinal body image, specifically evaluations of and investment in appearance, health/illness, and physical fitness. Scores were compared to population norms. Compared to norms, BDD participants were significantly less satisfied with their appearance. Less satisfaction was associated with more severe BDD and greater delusionality. Men with BDD were significantly more invested in their appearance compared to male population norms. Compared to population norms, males and females with BDD felt less physically healthy and females were less invested in a healthy lifestyle. However, compared with population females, females with BDD were less alert to being ill. These findings suggest that patients with BDD differ from population norms in a number of important aspects of body image.

The role of appearance investment in the adjustment of women with breast cancer

Appearance investment can be considered an important factor in the explanation of individual differences in adjustment to breast cancer. This study aims to analyze the role of this variable on a set of adjustment outcomes, namely, quality of life (QOL), emotional adjustment (depression and anxiety) and fear of negative evaluations. The differential role of motivational salience facet of appearance investment (MS; the individual's efforts to be or feel attractive), conceptualized as a protective factor, and of self-evaluative salience facet (SES; the importance an individual places on physical appearance for their definition of self-worth), conceptualized as a vulnerability factor, is explored. This cross-sectional study included 117 Portuguese breast cancer patients (mean age=52.47; SD=8.81), on average 2.32 months (SD=2.17) post-diagnosis. Appearance investment was measured by the ASI-R; QOL by the WHOQOL-bref; emotional adjustment by the HADS; and fear of negative evaluations by the FNE (Portuguese versions). Several hierarchical multiple regressions were conducted for each outcome, using investment facets as a predictor variable. Both facets of investment contributed to the explanation of social (p<or=0.001) and psychological (p<or=0.001) QOL and also depression (p<or=0.001), with SES being associated with poorer results and MS with better outcomes. SES also predicted higher levels of fear of negative evaluations (p<or=0.001). This study provided significant information about the role of appearance investment in the adjustment of breast cancer patients and added empirical support to SES-MS distinction.

Shopping for clothes: Body satisfaction, appearance investment, and functions of clothing among female shoppers

The present study aimed to investigate the link between clothing and body experience in women of different ages. Participants were 162 female clothes shoppers between the ages of 18 and 55 who completed questionnaire measures of body image, functions of clothing, self-esteem, and enjoyment of clothes shopping. It was found that clothing was worn primarily for assurance and fashion by women of all ages. On the other hand, BMI and body dissatisfaction were related to the use of clothing for camouflage purposes and to a more negative clothes shopping experience. Both components of appearance investment were related to choice of clothes for fashion and assurance. However, the self-evaluative salience component was negatively related, while the motivational salience was positively related, to enjoyment of clothes shopping. It was concluded that although clothing is an under-researched aspect of body image, it represents an important part of women's appearance management, whatever their age.

Visible and invisible ageing: beauty work as a response to ageism

ABSTRACTThis paper examines how older women experience and respond to ageism in relation to their changing physical appearances and within the context of their personal relationships and places of employment. We elucidate the two definitions of ageism that emerged in in-depth interviews with 44 women aged 50 to 70 years: the social obsession with youthfulness and discrimination against older adults. We examine the women's arguments that their ageing appearances were pivotal to their experience of ageism and underscored their engagement in beauty work such as hair dye, make-up, cosmetic surgery, and non-surgical cosmetic procedures. The women suggested that they engaged in beauty work for the following underlying motivations: the fight against invisibility, a life-long investment in appearance, the desire to attract or retain a romantic partner, and employment related-ageism. We contend that the women's experiences highlight a tension between being physically and socially visible by virtue of looking youthful, and the realities of growing older. In other words, social invisibility arises from the acquisition of visible signs of ageing and compels women to make their chronological ages imperceptible through the use of beauty work. The study extends the research and theorising on gendered ageism and provides an example of how women's experiences of ageing and ageism are deeply rooted in their appearances and in the ageist, sexist perceptions of older women's bodies.

Hair today, gone tomorrow: A comparison of body hair removal practices in gay and heterosexual men

Although hairlessness is rapidly becoming a component of the ideal male body, little research has examined men's concerns about their body hair or their hair removal practices. Samples of gay and heterosexual men completed questionnaires that assessed whether they had ever removed their back, buttock or pubic hair, the frequency with which they did so, the methods used and their self-reported reasons for removing this hair, as well as their level of appearance investment. Results indicated that many gay and heterosexual men remove their back, buttock and pubic hair regularly and that their primary reason for doing so is to maintain or improve their appearance. The frequency of hair removal was also associated with the motivational salience component of appearance investment. The findings offer further support to the premise that gay and heterosexual men exhibit similar body image concerns.

Class, gender, (hetero)sexuality and schooling: paradoxes within working‐class girls’ engagement with education and post‐16 aspirations

This paper discusses the ways in which inner‐city, ethnically diverse, working‐class girls’ constructions of hetero‐femininities mediate and shape their dis/engagement with education and schooling. Drawing on data from a study conducted with 89 urban, working‐class young people in London, attention is drawn to three main ways through which young women used heterosexual femininities to construct capital and generate identity value and worth; namely, investment in appearance through ‘glamorous’ hetero‐femininities, heterosexual relationships with boyfriends, and the ‘ladettte’ discourse. We discuss how and why young women’s investments in particular forms of heterosexual working‐class femininity can play into their disengagement from education and schooling, drawing particular attention to the paradoxes that arise when these constructions play into other oppressive power relations.

Day-to-day body-image states: Prospective predictors of intra-individual level and variability

Most body-image research has focused on the trait level of body-image evaluation, often neglecting the momentary fluctuations many people experience in everyday life. The present prospective study investigated whether theory-relevant body-image measures, perfectionistic self-presentation, and eating attitudes would predict average day-to-day body-image levels and their intra-individual variability. A convenience sample consisted of 121 women from two universities. In Phase 1 of the study, participants completed an online battery of selected body-image and personality questionnaires. In Phase 2, participants went online to complete the dependent measure, the Body Image States Scale, once per evening over 10 days. As hypothesized, more favorable body-image state levels were associated with less investment in appearance for self-worth, less body-image disturbance, fewer body-image cognitive distortions, less disturbed eating attitudes, and lower body mass. Moreover, greater day-to-day body-image variability was predicted by greater psychological investment in appearance, more body-image cognitive distortions, and higher perfectionistic self-presentation. Implications and future directions for research are discussed.

Tattooing: An expression of uniqueness in the appearance domain

The study aimed to explore the motivations underlying the practice of tattooing. There were 100 participants: 50 (30 men, 20 women) with tattoos, and a comparison group of 50 non-tattooed individuals. Participants completed measures of appearance investment, distinctive appearance investment, and need for uniqueness. It was found that tattooed individuals scored higher than the comparison group on need for uniqueness, but not on the appearance investment measures. Among the non-tattooed, need for uniqueness predicted future likelihood of getting a tattoo, and this relationship was mediated by distinctive appearance investment. These results support our conceptualization of tattooing as an expression of uniqueness in the appearance domain.

Nonreporting of body mass index: A research note on the interpretation of missing data

The aim of the study was to investigate the correlates of missing values on body mass index (BMI), with a view to distinguishing between potential hypotheses as to their origin. Participants were 1,452 secondary school students who completed questionnaire measures of BMI, perceived weight, body dissatisfaction, appearance investment, and eating disorder symptomatology. More than one fourth of the sample had missing values on height or weight, the highest proportion of missing data occurring among older girls. Missing status on weight was associated with poorer body image and a greater investment in appearance for girls, but not for boys. It was concluded that the pattern of results was most consistent with the hypothesis that missing values resulted from motivated nonresponding. More generally, the study provides an illustration of the usefulness of treating missing values as data in their own right.

Body image and risky sexual behaviors: An investigation in a tri-ethnic sample

The impact of negative body image on risky sexual behaviors has not been extensively investigated. The present study examined the relationship between two aspects of body image, appearance shame and appearance investment, and potentially risky behaviors. The study employed a tri-ethnic sample of 1547 women seeking services at two family planning clinics. Logistic regression was utilized to examine the relationship between potential risk behaviors and shame and investment. Results supported that these aspects of body image were significant predictors of inconsistent condom use, having multiple sex partners in the past year, and having sex after drinking alcohol or using drugs, and that demographic variables (e.g., age, marital status, ethnicity) could not fully account for these relationships. The importance of future research investigating the relationships among body image, perceived relationship security, affect-management strategies, and risky sexual behaviors is emphasized.

Female College Students and Cosmetic Surgery: An Investigation of Experiences, Attitudes, and Body Image

This large, multisite study investigated female college students' experiences with and attitudes about cosmetic surgery. The study also assessed the relationship between several aspects of body image, including appearance satisfaction and investment and symptoms of body dysmorphic disorder, and interest in cosmetic surgery. Thirty (5 percent) of the 559 women surveyed reported that they had undergone cosmetic surgery. Two thirds of respondents reported knowing someone who had received cosmetic surgery, and approximately one third indicated that a family member had undergone surgery. Overall, participants held relatively favorable attitudes about surgery. Regression analysis suggested that a greater psychological investment in physical appearance and greater internalization of mass media images of beauty predicted more favorable attitudes toward cosmetic surgery. Fourteen women (2.5 percent) screened positive for body dysmorphic disorder based on the nature and severity of their self-reported body-image concerns. Results of this study provide new information on young women's experiences and attitudes about cosmetic surgery and how these attitudes relate to body image.

Idealized media images and adolescent body image: “comparing” boys and girls

Sociocultural theories of body image suggest that body dissatisfaction results from unrealistic societal beauty ideals, and one way of transmitting these ideals is through the mass media. The present research aimed to examine the effect of exposure to images of idealized beauty in the media on adolescent girls’ and boys’ body image. The participants (595 adolescents) viewed television commercials containing either images of the thin ideal for women, images of the muscular ideal for men, or non-appearance television commercials. Body dissatisfaction was measured before and after commercial viewing. It was found that exposure to idealized commercials led to increased body dissatisfaction for girls but not for boys. Idealized commercials led to increased negative mood and appearance comparison for girls and boys, although the effect on appearance comparison was stronger for girls. Further, participants high on appearance investment reported greater appearance comparison after viewing idealized commercials than those less strongly invested in their appearance. The results suggest the immediate impact of the media on body image is both stronger and more normative for girls than for boys, but that some boys may also be affected.

Body image ups and downs: prediction of intra-individual level and variability of women’s daily body image experiences

This investigation assessed body image states in the context of everyday life among 108 college women. Participants initially completed measures of body image traits and eating attitudes and subsequently called an automated telephonic response system twice daily for 6 days to convey current body image experiences on the Body Image States Scale. The research examined the extent to which selected pretest variables predicted the level and variability of body image states. As hypothesized, less favorable body image state levels were associated with lower trait body image satisfaction, more body image dysphoria, more dysfunctional investment in appearance, more disturbed eating attitudes, and the use of less adaptive and more maladaptive body image coping strategies. Also as expected, body image variability was predicted by psychological investment in one’s appearance, disturbed eating attitudes, and appearance-fixing coping strategies. Implications of the results and future research directions are discussed.