At the present stage of socio-economic transformations of Ukraine, in the context of the need to strengthen the impact of the banking business on ensuring the sustainable development of the national economy, the issues of participation of the credit potential of banks are becoming relevant. The direct and indirect impact of banks on the economic growth of the country is highlighted. The role of banks in the formation of credit potential is analyzed by qualitative indicators during 2018-01.10.2023. It is determined that the main indicators of the efficiency of using the resource potential of the banking business are: the ratio of regulatory capital to risk-weighted assets, the rate of return on assets, the ratio of liquid assets to total assets, the ratio of customer deposits to total gross loans, the ratio of non-performing loans to total gross loans, the ratio of loans granted by banks to GDP, the standard of the total amount of investment in the banking system, according to which the study of the relationship between changes in the pace of economic development depending on the development of the banking business was carried out. It is proposed to expand a number of measures to stimulate the credit activity of the banking business of Ukraine in the context of European integration.