Investment Activity Of Enterprises Research Articles

ACTUAL ISSUES OF REPRODUCTION OF FIXED ASSETS OF DOMESTIC ENTERPRISES

The article touches upon topical issues of reproduction of fixed assets of domestic enterprises in terms of their accounting, audit and strategic aspects of management. The study emphasises the necessity of constant renewal of fixed assets to ensure competitiveness, increase of labour productivity and quality of products. The main purpose of the study is to identify the key problems of managing the reproduction of fixed assets and formulate ways to solve them. To achieve the research objective, the methods of analysis and synthesis, comparative analysis and empirical methods were used. The paper emphasises the importance of improving accounting and auditing, considers the concepts of physical and moral wear and tear, as well as depreciation of fixed assets. It is determined that improving the depreciation policy is an important factor in increasing the investment activity of business entities. It is substantiated that internal audit plays an important role in providing reliable information on the process of reproduction of fixed assets, which contributes to the effective management of enterprise resources. The author defines the tasks of internal audit, including verification of the correctness of recognition and assessment of fixed assets restoration costs, reliability of information on depreciation charges, depreciation and residual value of fixed assets, control over accounting of lease transactions and transactions with investment property. The publication also discusses the strategic aspects of fixed assets reproduction, emphasising the importance of an innovative approach to improving the competitiveness of enterprises. It is noted that the implementation of innovative reproduction requires an integrated approach, including the construction of a mechanism that ensures the orientation of the market and the macroeconomic model of management to innovative forms of reproduction of fixed capital. The article pays special attention to the problems of financing innovative projects and cooperative technological chains. The article concludes by emphasising the need to form a comprehensive mechanism at the macro level, focused on the priority reproduction of fixed asset systems using the latest technologies. The paper emphasises the importance of creating a unified system of innovation and investment activities of enterprises, taking into account the interests of all participants. It stresses the expediency of using both market and non-market incentives for the reproduction of fixed assets, which will facilitate the production of competitive products and ensure the sustainable development of enterprises in the market.

Development of tools for assessing the impact of logistics communications on investment activities of enterprises in the context of capital movement

This study evaluates the influence of logistics communications on the investment activity of enterprises in the context of capital movement. The issue of developing an effective toolkit for performing such an assessment was resolved. The grouping of types of logistic communications used for the movement of capital was carried out according to a number of characteristics. A model for evaluating logistic communications, which are used for the movement of capital, has been developed. Modeling of the process of determining the investment potential of companies was carried out. A method for assessing the influence of logistic communications on the investment activity of enterprises is proposed. An evaluation of logistic communications, which are used for the movement of capital, was carried out for a sample of enterprises. It was established that the average values of the integral level of the properties of the information transmitted by these communications are: for completeness – 0.302; for accuracy – 0.313; for relevance – 0.348; in this case, for all the listed properties – 0.032. At the same time, with an increase in the specified level, the realization of the investment potential of enterprises increases and their investment activity increases. The peculiarity of the developed toolkit is that its application makes it possible to obtain accurate and comprehensive results of evaluating the impact of logistics communications on the investment activity of enterprises in the context of capital movement. The proposed toolkit could be used by enterprises of all types of economic activity when assessing their existing investment potential and when designing logistic communications, which are used to transmit the information necessary to realize the specified potential. This could help increase the economic efficiency of companies' investment activities

IMPROVING THE FINANCING OF INVESTMENT PROJECTS OF BUSINESS ENTITIES

The article substantiates the need for an economic analysis of the investment activity of enterprises, explains scientific approaches to the concept of investment, reveals the relationship between the investment activity of an enterprise and the structures of the external environment. The indicators of industrial production are analyzed, the features of the effective allocation of capital at the enterprise as a complex structural structure of the economic system are revealed. KEY WORDS: investment, economic analysis, enterprise, industry, economic system, economic growth, type of activity.

INNOVATIVE INVESTMENT ACTIVITIES OF ENTERPRISES: CASE OF INDUSTRIAL PARKS

The research aims to validate the efficacy of creative and investment endeavors undertaken by firms operating inside eco-industrial parks in the framework of a circular economy. The research is based on the use of system and synergistic approaches to study the innovation and investment activities of enterprises within the ecoindustrial park. These approaches allow for the examination of these activities as distinct subsystems, which ultimately contribute to the overall synergistic effect of the park. The consolidation of manufacturing firms inside eco-industrial parks involves a more cohesive collaboration among businesses, facilitated by cooperative investments. The proposed systematic approach for assessing the effectiveness of innovation and investment activities of enterprises within ecoindustrial parks has been approved, demonstrating the potential for achieving positive outcomes from investments and innovative projects undertaken by enterprises operating within ecoindustrial parks, within the framework of the circular economy.

Methodological provision of analysis of the efficiency of investment activities of enterprises

The paper is devoted to the disclosure of the main provisions of methodological support for the analysis of the investment activity of enterprises and practical recommendations on the use of methods for evaluating the effectiveness of the implementation of investment projects for decision-making. Making investment decisions is based on the use of various formalized and informal methods and models, taking into account the following factors: changes in the value of money over time; alternative value of resources; cash flows generated by the project; uncertainty and risk; inflation, price changes and currency exchange rate fluctuations; investment goals and investor psychology; possible changes in project parameters; synergies between investment projects of the enterprise. When forming the list of monitoring indicators, those aspects of the business entity's investment activity that are most important for owners, investors and management organizers were highlighted. It is proposed to form a system of performance indicators of the enterprise's investment activity in accordance with the sphere of investment: production, marketing, technology, organization. The principles of investment activity analysis and recommendations on the procedures for analyzing the effectiveness of project implementation have been formed, the choice of which depends on the management goals aimed at achieving a stable cash flow and ensuring the financial stability of the enterprise. The essential characteristics, advantages and disadvantages of the existing approaches to evaluating the effectiveness of investment projects are revealed. A system of indicators and criteria for the analysis of the effectiveness of investment activities of indicators characterizing the effectiveness of investments depending on the sphere of investment of funds: production, marketing, technology, organization are proposed. Recommendations for choosing a specific method for evaluating the effectiveness of investment projects in the context of achieving the priority goal - maximizing project profitability, risk acceptability and investors' interests are substantiated.

Studying the effectiveness and efficiency of industrial policy: The electronic industry case

Subject. The article investigates the issues of industrial policy formation and implementation. Objectives. The focus is on the analysis of tools, effectiveness and efficiency of industrial policy, using the electronic industry case. Methods. The methodology rests on general scientific principles and research methods, like abstraction, generalization of approaches of domestic and foreign authors on economic policy and industry analysis. Results. I investigated an algorithm for development and implementation of industrial policy, containing four stages. The algorithm was tested on the data of electronic industry enterprises. The paper analyzed the currently used tools of industrial policy, evaluated their effectiveness and efficiency, according to the data of 967 enterprises of the electronic industry. Conclusions. The calculations performed according to Spark-Interfax data showed certain effectiveness of industrial policy instruments aimed at demand promotion. The study recorded an increase in revenue, labor productivity, and return on capital of industry enterprises. However, the instruments designed to stimulate supply and support innovation and investment have not yet produced the expected results, since the innovation and investment activity of enterprises remains low, there is no additional inflow of external capital into the industry, and enterprises increase the reinvestment of profits to finance production growth.

Manufacturing sector of the economy of North-West Russia: A year of functioning under the conditions of strengthening sanctions

Aim. To study the peculiarities and problems of adaptation of the production sector of the economy of North-West Russia to the strengthening of sanctions pressure.Tasks. To assess the changes in the performance of enterprises of the production sector of the economy of the North-West of Russia in modern economic conditions; to identify the factors that hinder the development of production; to analyze the features of the transformation of supply chains and adaptation of enterprises to the strengthening of sanctions; to assess the financial condition and investment activity of enterprises; to characterize the degree of approval of the managers of enterprises of the implemented economic policy and show the expected directions of state policy.Methods. The methodological and informational basis of the study was provided by questionnaire surveys conducted by the Center for Structural Research and Forecasting of Territorial Development of the Vologda Scientific Center of the Russian Academy of Sciences (VolNTs RAS) in April-May 2022 and 2023.Results. According to official statistics, the deterioration of the economic situation in the North-West of Russia is confirmed by the results of surveys of managers of enterprises in the production sector of the economy. The main factors restraining the development of production are insufficient demand in the domestic market, uncertainty of the economic situation, high prices for production resources and the level of taxation. Due to the deep integration of the economy of the north-west of the country with the economies of unfriendly countries, the transformation of supply chains due to sanctions has affected the majority of enterprises in the region. The change in the configuration of chains is manifested primarily in their spatial reorientation and simplification of interaction directions. The enterprises of the Northwestern Federal District (NWFD) have a significant potential for the realization of the course on the complication of the national economy and strengthening the use of the potential of the domestic market. However, the transition to this trajectory is constrained by the lack of investment resources. The development of the production sector of the economy, according to managers of enterprises, will be promoted by reducing the tax burden, limiting production inflation, supporting domestic solvent demand, as well as strengthening the fight against bureaucracy and corruption.Conclusions. The complication of the geopolitical situation has significantly changed the conditions of functioning of the production sector of the economy of the North-West of Russia, led to the deterioration of the financial performance of enterprises, the decline in some performance indicators of their organizations. Active adaptation activities of enterprises (optimization of production processes, reorientation to new suppliers and consumers, transformation of interaction directions, etc.) with the assistance of the authorities contributed to a significant leveling of the negative consequences of the sanctions pressure and transition to a new development trajectory — to the complication of the national economy and increased use of the domestic market potential.

Mechanism for ensuring the economic security of enterprises during the implementation of investment projects

The purpose of the article is to develop a mechanism for ensuring the economic security of enterprises during the implementation of investment projects. Maintaining the economic stability of the enterprise includes determining the appropriate level of security in all spheres of its life activity, and the implementation of investment projects is able not only to accumulate, attract, and effectively use investment resources but also to guarantee the appropriate level of competitiveness. The relevance of the investigated problem is determined by the critical problem of the economic security of enterprises in the context of the implementation of investment projects. Scientific approaches to the interpretation of the essence of economic security of the enterprise are considered, and its main features are determined based on the analysis. It was determined that the economic security of the enterprise is a state in which the enterprise can ensure the stability of its activities in conditions of risk and uncertainty. It has been established that the economic security of a business entity is a complex system that includes a particular set of internal characteristics aimed at ensuring the efficiency of the use of corporate resources in each area of activity. The goals, components, principles, and mechanisms of managing the economic security of the enterprise have been studied. Essential aspects of the mechanism for ensuring the economic security of enterprises are analyzed the selection of optimal investment projects, risk assessment, and monitoring of their implementation. The issue of choosing funding sources and optimizing the investment portfolio to ensure the efficiency and safety of the investment process was considered. The role of risk management financial and strategic planning in ensuring effective investment activity of enterprises is determined. A mechanism for ensuring economic security during the implementation of investment projects is proposed, which includes effective monitoring of financial indicators, improvement of project selection decisions, innovative methods of financing, and strengthening control over risks and their management. New approaches in the development of the mechanism allow enterprises to increase the efficiency of investment projects and ensure the stability of financial and economic activity. Keywords: economic security, enterprise, investment project, economic entities, system of economic security, mechanism, structure of the system of economic security.

THE IMPACT OF PREFERENTIAL TAXATION ON THE STIMULATION OF INVESTMENT PROCESSES IN UKRAINE IN THE CONTEXT OF THE EXPERIENCE OF EU MEMBER STATES

In modern conditions, one of the main tasks of the fiscal mechanism is to create favorable conditions for maintaining and activating investment processes at the micro level. Thanks to tax incentives as a leading element of the fiscal mechanism, the state influences the amount of financial resources that are at the disposal of taxpayers − legal entities and individuals - and can be used for investment. Therefore, the purpose of the study was to evaluate the use of tax incentives to ensure the investment development of enterprises and households in EU member states and in Ukraine; to conduct SWOT analysis of investment tax incentives, and to find opportunities to further improve their management. The study substantiates the content of tax incentives and the conditions of their use to activate investment processes at the micro level. The experience of EU member states in the use of different ways of tax stimulation of investments of legal entities and individuals has been generalized. The tax incentives introduced in Ukraine have been considered and the key problems of their existence have been described in the context of stimulating the investment activity of taxpayers. SWOT analysis of investment tax incentives has been carried out, which helped to identify the positive and negative impact of the external and internal environment on their implementation. The necessity and principles of management of investment preferential taxation have been established. It has been proposed to improve the management of the provision of investment tax incentives in Ukraine based on the experience of the EU member states. The authors argue that the purposeful use of tax incentives stimulates the investment activity of households and economic entities. Therefore, the use by Ukraine of the experience of the EU countries to solve the problems of providing tax incentives to individuals and legal entities will eventually lead to the intensification of investment processes at the micro level. The research was conducted as a logical process, covering two main stages - theoretical and empirical. The theoretical stage of the research consisted in the collection, systematization and generalization of facts regarding the impact of preferential taxation on the investment activities of enterprises in the EU countries and in Ukraine. The authors considered the domestic and European practice of using tax benefits to ensure the investment development of enterprises and households. The experience of EU member states regarding the use of various methods of tax incentives for investments of legal entities and individuals has been summarized. The article considers the tax benefits introduced in Ukraine and the key problems of their existence in the context of stimulating the investment activity of taxpayers. The empirical stage of the study included a SWOT analysis of investment tax incentives and the search for opportunities for further improvement of their management. According to the results of the SWOT analysis, the positive and negative influence of the external and internal environment on the implementation of tax benefits was revealed.

Challenges and Prospects of Developing Industrial Sector in Russia in Conditions of Economic Sanctions

The article describes the research dealing with trends formed in Russian industry in conditions of sanctions. Based on results of analyzing business activity of industrial enterprises factors were ranged, which limit production growth in organizations of manufacturing and mining sectors. The author revealed the impact of economic situation uncertainty on behavior of economic entities, development strategy, finance resources distribution, the level of investment activity of enterprises, as well as on the structure of finance sources of investment. In the structure of factors limiting production growth special attention was paid on home demand insufficiency, which was thoroughly studied. The author also investigated dynamics of consumer demand based on comparative assessment of retail turnover parameters, the rate of real incomes and structure of using them by the population in times of sanction introduction in 2014, 2015 and 2022. The article provides figures of the level of import-dependence in certain industries and results of pursuing policy of import-substitution. Typical problems of sectoral manufacture were identified by using the example of light industry. Distribution of entrepreneurs by fields of economic activity was analyzed and comparative analysis of sectoral structure of manufacturing enterprises in Russia and overseas countries was carried out. The author came to the conclusion that in conditions of economic sanctions in order to eliminate disproportion in industry Russia shall intensify state regulating functions and develop the system of macro-economic planning based on inter-sectoral balance.

Enterprise innovation and investment activities risks systematisation in the context of post-conflict transformations

The article analyses types of risks that are typical for domestic business entities. It improves classification of innovation and investment risks of an enterprise by means of expansion of classification features. Domestic enterprises are constantly solving the problem of identifying, assessing and managing business risks, which is even more important in the context of post-conflict transformations. Therefore, the problem of identifying and systematising the risks of innovation and investment activities of enterprises in the context of post-conflict transformations is relevant and requires scientific substantiation. The risks of innovation and investment activities should be considered not in the historical dimension, but in the context of their minimisation in the future. When implementing innovation and investment activities, which are unpredictable in themselves, it is simply not possible to consider risk "as a result", because innovations have no analogues and it is impossible to extrapolate the experience of other projects. iIf risk is the possibility of deviation from a certain value, then such a possibility can be assessed using relative scores, the deviation can be determined by direction (positive, negative, zero), and the risk itself can be characterised by type.
 Based on the results of a qualitative risk analysis, an enterprise should assess the risks and determine a set of organisational decisions to manage them (types of management decisions to minimise their possible impact). The allocation of the proposed feature "Risks of post-conflict transformations" allows to take into account new types of risks that arise in the socio-political and economic environment in the new economic conditions and relate to: the crisis state of the economy, demographic changes in the job market, social attitudes, the state and quality of the information space, infrastructure support, the level of innovation and investment, energy, transport, consulting, engineering and other types of activities, etc. Possible methods for assessing various types of risks of innovation and investment activities of enterprises are outlined. In general, the author's proposals can be used to formalise approaches to assessment of innovation and investment risks.

THE MAIN ASPECTS OF IMPROVING THE INNOVATIVE ACTIVITY OF THE ENTERPRISE

The purpose of the article is to determine the current state and problems of the development of innovative activity of an industrial enterprise. The article presents the current state of innovative development of enterprises, examines the ways of financial support, analyzes the main innovative processes in modern economic conditions, identifies individual problems of innovative development of the enterprise. Methods of analysis, synthesis, induction, comparison, statistical methods were used. The analysis showed that the most important areas for improving the management of innovation and investment activities of enterprises at the state level are the activation of the use of government orders; the development of measures to stimulate the production of high-tech products competitive on the world market, which would increase exports; stimulating the import of new promising patents, licenses, types of equipment; the government’s tariff policy to restrict imports certain types of goods in order to protect national producers. The results of the research carried out in the article allow us to optimize and improve knowledge on the issues of improving the innovative activity of the enterprise.

ON IMPROVING THE IMPACT OF FISCAL POLICY ON THE INVESTMENT ACTIVITY OF ENTERPRISES

ON IMPROVING THE IMPACT OF FISCAL POLICY ON THE INVESTMENT ACTIVITY OF ENTERPRISES

Innovative and Investment Activities of Enterprises within Eco-Industrial Parks in the Circular Economy Context

Innovative and Investment Activities of Enterprises within Eco-Industrial Parks in the Circular Economy Context

Innovative development of domestic engineering in the context of international sanctions: regional aspect

The presented article considers the current economic situation, taking into account the restrictions of imported supplies of products, equipment and technologies. The need to develop domestic engineering in the field of high-tech equipment production, to create a powerful innovation and technological potential on the basis of enterprises producing modern machines and developing advanced technologies is justified. The trend in the development of mechanical engineering in one of the industrialized regions the Samara region was analyzed. It was revealed that the main supplier of machinery and equipment to the domestic market today is a domestic manufacturer, the production capacity of which in some sub-industries operates at the limit. In this regard, a significant increase in investments in the renewal of fixed assets is necessary. The increase in the production of innovative high-tech equipment is associated with significant investments and serious time costs, even if financing is carried out from the federal budget. The reason for the weak investment activity of enterprises is the low profitability of production and an unstable external environment. The priority should be the development and development of innovative equipment that meets the modern requirements of the innovative and technological development of industry.

WORLD STOCK MARKET: CURRENT STATE AND PROSPECTS OF DEVELOPMENT OF STOCK EXCHANGE

The stock exchange is the main element of the stock market, and it is also an indicator of the efficiency of capital movement and the rapid development of the economy. It is a virtual marketplace where buyers and sellers can trade existing securities. Stocks are also called stocks or equity, most companies have shares with a turnover of more than a billion dollars. Stock exchanges play a great role in the structure of the leading stock prices, exchange courses and indexes in the country's economy. The stock market acts as a powerful and effective platform for the realization of opportunities for the mobilization of financial resources and the birth of a number of new competitive investment instruments. The main role of the stock exchange is to serve the movement of money capital, which mediates the distribution and redistribution of national income both in the national economy as a whole and between social groups, sectors and spheres of the economy. А stock trading can be considered any market where bonds are bought and sold, the prices of which are determined by offer and purchase. The activity of the stock exchange largely determines the efficiency of the stock market and the degree of influence on economic processes in the country. It is the stock exchange that ensures the concentration of demand and supply of securities, their balance at the expense of stock exchange pricing, which truly reflects the level of efficiency of the functioning of equity capital. For each financial system, the determining factor is the degree of involvement of the banking sector and the stock market in the process of financing the investment activity of enterprises. The development of the stock market increases the degree of participation of companies in the process of raising additional funds for their investment programs by placing their securities on the market, and a developed stock market also plays a key role in financing the economy compared to the banking sector. Therefore, the purpose of this article is to evaluate the process of globalization of the stock market in the world environment and analyze current state. Indicators of the stock market in the world were also considered and the main conditions of restraint to the prospects of its effective functioning were highlighted. The state and development prospects of well-known stock exchanges and further possible directions for improvement of the world stock market are analyzed.

Banking tools for stimulating the investment activity of business entities

The research is devoted to the investment activity of domestic enterprises in the conditions of a changing and difficult-to-predict economic environment, which is currently an extremely relevant issue. Intensification of investment activities is traditionally considered the main driver of economic growth and ensuring the expanded reproduction of production potential. The purpose of the article is to study the main factors affecting the investment activity of enterprises with an emphasis on the instruments of the national banking sector, to single out the most important of them, to investigate the strength of their influence and, on this basis, to forecast the volume of bank lending as a source of financing investment activity. Methodical approaches to the interpretation of the definition of "investment activity" were analyzed, the main factors affecting the analyzed aspect of entrepreneurial activity were identified as the basis for determining the capabilities of business entities to increase their investment activity. The possible impact on the investment activity of enterprises of instruments of the domestic banking sector and the monetary policy of the National Bank of Ukraine has been singled out and analyzed. The current state of the relationship and the stimulating effect of the banking sector's tools on the investment activity of enterprises has been studied. An econometric model of the influence of individual factors on the volume of bank lending to economic entities and, as a result, their investment activity, was built. A close interrelationship of the identified features was revealed and a forecast of possible ways of further development of the investigated aspect of entrepreneurial activity was made. The theoretical significance of the conducted research lies in the expansion of scientific views on the stimulating effect of the banking sector's instruments on the investment activity of enterprises. The practical value lies in the formation of recommendations for the integration of banking sector tools into the process of stimulating the investment activity of enterprises. We consider it expedient to direct further research in the context of research into opportunities for improving this area of activity of the domestic banking system.

Пандемийные ограничения позади: обзор изменений основных показателей хозяйственной деятельности предприятий. Часть 2. Инвестиционная деятельность компаний и изменения в структуре производства

The article considers several aspects of the investment activity of enterprises (the involvement of enterprises in investment activities, the effectiveness of investments, the payback period, the availability of investment loans, production and technological innovations and changes in the structure of output). The main goal is to compare various characteristics of the investment behavior of enterprises during the period of COVID restrictions with the situation before their introduction and immediately after their removal. Contrary to trendy expectations, COVID restrictions did not collapse the investment activity of the enterprises. At the first stage of the pandemic, it stabilized, and then began to growth. COVID had a smaller negative effect on the investment activity of industrial enterprises than the crises of 1998-1999, 2008-2009 and 2014-2015. During the period of restrictions, the effectiveness of investments turned out to be worse than at previous highs, but in general it corresponded to the level of long-term averages. Manufacturers traditionally face great difficulties in obtaining investment loans. In this regard, the isolation of enterprises from the banking sector was increasing during the COVID period, but this negative trend had been formed long before COVID.

Pandemic Restrictions Are Over: An Overview of Changes in the Main Economic Indicators of Enterprises. Part 2. Investment activity of enterprises and changes in the output structure

The article considers several aspects of the investment activity of enterprises (the involvement of enterprises in investment activity, the effectiveness of investments, the payback period, the availability of investment loans, product and technological innovations and changes in the structure of output). The main target is to compare various characteristics of the investment behavior of enterprises during the period of COVID restrictions with the situation before their introduction and immediately after their removal. Contrary to popular expectations, COVID restrictions did not cause the collapse of the enterprises’ investment activity. At the first stage of the pandemic, this activity stabilized, and then began to grow. COVID had a smaller negative effect on the investment activity of industrial enterprises than the crises of 1998–1999, 2008–2009 and 2014–2015. During the period of restrictions, the effectiveness of investments turned out to be lower than the previous highs, but in general it corresponded to the level of long-term averages. Industrial enterprises traditionally face great difficulties in obtaining investment loans. In this regard, the isolation of enterprises from the banking sector was increasing during the COVID period, but this negative trend appeared earlier, before COVID.

Інвестиційна активність у сучасній діяльності промислового підприємства

The aim of the article is to study the issues of the need to implement the economic interests of enterprise by carrying out investment activity, taking into account its features. The article states that the implementation of the sequence of activities – from the selection of effective investment objects, the formation of an investment program, the attraction of investment resources up to the accomplishment of plans – is a matter that succeeds only in enterprises that are trusted, which openly and transparently carry out their activities, maintain a good reputation, have both the well-developed in the past and the long-term plan of activities, have convinced investors of a real opportunity to make a profit on their deposits in the near future. That is, enterprises need that a favorable investment climate be ensured. It is determined that this task remains unfulfilled due to the low investment activity of enterprises. As a result of the rather difficult political situation and the imposition of martial law in the country, the investment activity of enterprises does not ensure the proper effectiveness and efficiency of production. The article notes that the issues related to the study of investment activity of enterprises are considered by many scholars. All of them understand that in the modern economy the level of investment activity is one of the most accurate signs that characterize the quality of economic growth, the possibility of social progress, is formed under the influence of political, economic, legal, social and other factors that determine investment opportunities and investment risks. Analysis of approaches to determining the investment activity of enterprise makes it possible to conclude that intense investing is a complex characteristic of investment activity, reflects the level of intensity of investment in production and economic activity in order to achieve sustainable development of enterprise. It is substantiated that the solution of the issue of increasing the level of investment activity is quite relevant, and first of all – for enterprises in the sphere of material production. An analysis of the investment activity of JSC «Kryvyi Rih Iron Ore Plant» has been carried out. The results of this analysis can be used as a preparatory stage for determining the indicators of investment activity, the volume and pace of attracting investments in order to increase the level of efficiency of the main activity of enterprise.