The article aims at a general understanding of how the introduction of alternative energy affects the production of energy from virtually inexhaustible resources, which reduces the risk of harm to the environment. Types of alternative energy sources are considered in detail, in particular, such as solar energy, wind energy, hydropower and other sources. The role of renewable energy in the transformation of the world energy market is determined. The preconditions of formation and factors of development of the world market of alternative energy sources are investigated. The article considers the peculiarities of the development of alternative energy in those countries of the world that most actively strive for leading positions in investing in the creation of "green" energy in the global renewable energy market and in which alternative energy sources have received priority development. Emphasis is placed on the dynamics of development of solar and wind energy, which are one of the cheapest energy sources in the world and have significant potential for further development and meet the key requirements of consumers. The leading countries in the production of renewable energy and investment in new energy technologies over the past three years have been identified. In addition, the problems that hinder the development of the global market for renewable energy sources in their use, namely: shortcomings in pricing, high cost, dependence on the duration of construction, high risk and uncertainty in the reliability of technology. In the process of work, a special role of investments in the successful use of renewable energy is also highlighted. The study identified the most optimal alternative types of electricity generation to date, used in countries that have developed energy strategies for the transition to renewable energy sources. Prospects of alternative energy in a number of countries of the world where plans of introduction of renewable energy sources in economic life are planned are considered. The study highlights the strategies of world-renowned corporations and identifies the "green" goals they want to achieve over a period of time. Emphasis is placed on the practical significance of the results of active development of the world market of alternative energy sources.
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