This paper develops and summarizes a six year (1993–1999) theoretical research into the communication strategies of the globalized individual. These strategies are described through a macro‐micro linked approach. This approach takes root in the socio‐cultural changes of the European scenario from the end of the 19th Century (decline and fall of the Empires) up until present day (the age of globalization). The macro interpretation key of the history of European identity emerges from a three‐step evolution beginning with propaganda, passing through persuasion and then approaching facilitation as macro communication style and strategy whose target is the globalized and multimedia individual. But how does this globalized and multimedia individual perceive and construct his/her meaning from the overwhelming amount of information (which is essentially noise for him/her)? My answer is that the age of facilitation (in which it is very easy to find information but hard to find some that is meaningful) can be strategically useful for those individuals whose approach to sensemaking takes root in four crucial features: constructivism, hedonism, relativism and pragmatism, all of which compose the CHRP pattern for sensemaking. CHRP states that each individual constructs and reconstructs his/her sense and meaning from the media world according to the self‐referential codes of his/her evolutionary conscience.