To better understand the various dimensions of organizational citizenship behavior (OCB) in Mexico, a study of 200 professionals in the shopping center management industry considers the collectivistic cultural background of Mexican employees. Using a framework based on both etic (universal) and emic (culturally specific) dimensions of OCB, researchers found that OCB in Mexico embraces eight dimensions. Three of them—altruism, civic virtue, and sportsmanship—were found to be etic, or universal, dimensions, while three others—interpersonal harmony, protecting company resources, and professional development—were identified as emic, or culturally specific, dimensions for collectivistic cultures including that of Mexico. The remaining two dimensions of organizational camaraderie and organizational dedication were recognized as emic dimensions of OCB particular only to Mexico. These findings can help managers tailor their evaluation and incentive programs to attract and retain Mexican personnel and ensure a productive work environment.
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