Internet Trading Platforms Research Articles

Marketplace as a Digital Product Promotion Platform

Relevance. In the modern world, digital trading platforms on the Internet are increasingly gaining relevance, this phenomenon is associated with the growth of innovation and the acceleration of the pace of life of society as a whole. To achieve maximum efficiency from sales, it is not enough for manufacturers of goods to simply have their own website. Currently, digital trading platforms or marketplaces are gaining relevance for most brands. This trend helps to ensure that companies do not miss any potential sales and maximize their profits. Such marketplaces as Wildberries, Ozon, Yandex-market are the most popular and in demand in the Russian trade market. Each trading platform offers its own methods of promotion and sale of goods, and also has various advantages and non-delivery. The purpose of the study is to study the basic principles of Russian marketplaces. Objectives: based on the analysis of the e-commerce market in Russia to identify the largest marketplaces and conduct their comparative analysis. Methodology. The research is aimed at achieving this goal and is based on a review of scientific research by both domestic and foreign marketers, as well as a statistical analysis of the functioning of online trading platforms. Results. In the course of the work, the process of sales through marketplaces was analyzed, the advantages and disadvantages of this digital platform were identified, and the process of functioning of Russian Internet trading platforms was investigated. Conclusions. The conducted research gives grounds to conclude that the marketplace is becoming the mainstream of modern trade. Analysis of current trends in the digital trade market indicates the increasing role of the marketplace, as a unique interaction environment is being created that gives equal rights and opportunities to all participants in the process, contributing to successful competition on one digital platform.

Стратегическое управление трансформацией торговых интернет-платформ: проблемы и решения

The article is devoted to the consideration of strategic management of digital transformation of online trading platforms, as well as the identification of the basic principles and challenges associated with this process. The article substantiates the importance of digital transformation for online trading platforms and makes judgments that this strategy becomes a necessity in the conditions of rapid development of digital technologies and changes in consumer behavior. Today, digital technologies are not only means of additional expansion of resources and tools available to the enterprise, but also produce a deep revision of the essence of the interaction that develops between organizations and their customers. As a result of the evolution of the Internet, mobile devices and social media, modern consumers have become more informed, mobile and demanding, where they insist on personalized services, prompt responses and a high level of convenience at every stage of making a purchase. In the conditions of modern metamorphoses, Internet trading platforms are forced not only to adapt to new conditions, but also to implement digital strategies with an active approach to maintain their competitiveness, which indicates that digital transformation is no longer only part of the innovation plan, but represents a vital strategic task to ensure the survival and sustainable growth of the enterprise. The author draws attention to the key principles of strategic management of digital transformation, such as the development of a digital strategy, ensuring the integration of technologies, the development of digital competencies of employees and the creation of an innovative culture. It is noted that Internet trading platforms face a number of challenges in implementing digital transformation, including changing business models, increased competition and data security. The article also offers recommendations on overcoming these challenges and the successful implementation of strategic management of digital transformation of online trading platforms at the present stage of their functioning.

Overview of Chinese medicinal materials industry in 2021 and development suggestions

This paper introduced the overview of the "eight trends" of Chinese medicinal materials(CMM) industry in 2021, analyzed the problems of CMM production, and put forward development suggestions. Specifically, "eight trends" could be summarized as follows.(1) The growing area of CMM tended to be stable, and some provinces began to release the local catalog of Dao-di herbs.(2) The protection process of new varieties accelerated, and a number of excellent varieties were bred.(3) The theory of ecological cultivation was further enriched, and the demonstration effect of ecological cultivation technology was prominent.(4) Some CMM realized complete mechanization and formed typical model cases.(5) The number of cultivation bases using the traceability platform increased, and provincial internet trading platforms were set up.(6) The construction of CMM industrial clusters accelerated, and the number of provincial-level regional brands increased rapidly.(7) Many new agricultural business entities were founded nationwide, and a variety of methods were used to drive the intensified development of CMM.(8) A number of local TCM laws were promulgated, and the management regulation of food and medicine homology substances catalogs was issued. On this basis, four suggestions for CMM production were proposed.(1) It is suggested to speed up the formulation of the national catalog of Dao-di herbs and carry out the certification of Dao-di herbs production bases.(2) Ecological planting of forest and grassland medicine should be further strengthened in terms of technical research and promotion based on the principle of ecological priority.(3) The basic work of disaster prevention should be paid more attention and technical measures for disaster mitigation should be developed.(4) The planted area of commonly used CMM should be incorporated into the national regular statistical system.

PHOTO CONTENT OF COMMUNICATION PLATFORMS AS A MECHANISM OF OPPOSING RUSSIAN PROPAGANDA (ON THE EXAMPLE OF THE UKRAINIAN WAR OF LIBERATION)

The purpose. To outline the photo content of communication platforms as one of the most powerful levers of opposition to Russian propaganda in the media environment. The scientific novelty lies in the latest approaches to the visualization of the content of communication platforms as a way of countering the propaganda that the russian federation is waging against Ukraine during the information war. This issue is studied very deeply. Every day the aggravation takes place not only on the geographical, but also on the informational front of the liberation war. Communication platforms having distanced themselves from social networks, Internet trading platforms and network channels have turned into an autonomous and unique plane. Photos play a key role. Conclusions. The article offers vision of mechanisms for countering communication platforms as components of the communication process, capable of resisting russian propaganda. Photography is considered as key factor in the visualization of content and the possibility of building resistance mechanisms in the minds of the audience. At the time when Ukraine is suffering from missile attacks and has interruptions with light and communication, photography remains the leading element of creating a visual component of communication. It weighs much less than streams and audio files that may not be uploaded to the user's phone due to a lack of traffic. The photo content of modern communication platforms and channels are the most accessible to the Ukrainian audience due to their efficiency and interactivity has been analyzed in this work. Among them: “This is Kryvyi Rih, baby”, “Ukraine online”, “Ukraine in shock”, “Crimean Tatarian resource center”.

COMMUNICATION PLATFORMS AS A TOOL FOR MANAGING SOCIAL OPINION

The purpose of the research. There is a need to study network communication as a leading type of communication and informing humanity in the XXI century. The communication process requires detail and in-depth study. The scientific novelty. The emergence of new genre forms, synthesis of materials, expanding the boundaries of communication and the possibility of publishing any material lead to the emergence of new communication and information planes, the formation of fundamentally new units in social communications. We consider communication platforms to be one of them, which during their development stood out as independent units: separated from social networks, Internet trading platforms, network channels acquired independent classification features and became an autonomous and unique plane. Conclusions. The article offers a vision of communication platforms as components of the communication process. An attempt was made to separate them from already established units - media, social networks, information channels, etc. The scientific views of the leading scientists of Ukraine are analyzed. A survey of 550 Ukrainians was conducted. This gave the authors an understanding of the attitude of Ukrainians to the information field posted on communication platforms. The analysis highlighted that the audience does not understand the significant differences between communication platforms and other types of communication and information in the network. This is due to gaps in media literacy among the population.

СИНЕРГИЯ ПРОМЫШЛЕННОСТИ И ЦИФРОВОЙ ЭКОНОМИКИ

The strategy of digital transformation of all sectors of the economy is the main priority today. The leading role in the digital economy is occupied by the digital transformation of industry. Digital industry is studied on the basis of two categories - digitalization of the enterprise management system and the introduction of digital technologies in the process of creating industrial products. The base of the digital management system of industrial enterprises has been determined. The article discusses the principles and technologies of digital management of industrial enterprises, highlights «smart» contracts for management decision-making. Digital technologies of the product innovation development process are described. Private and public Internet trading platforms are considered. The essence of the synergy of industry and the digital economy is studied. The directions of the trend of ensuring the digital transformation of industry in the digital economy are determined. The connection between the digital economy and innovation potential is indicated.

Empirical Analysis of Investors’ Herding Behaviours during the Market Structural Changes and Crisis Events: Evidence from Thailand

ABSTRACT This study investigates herding behaviour of investors in Thailand under different market conditions, crisis periods, and major market structural changes. The results show that herding behaviour occurs during an extreme market movement of negative or positive returns, in the declining market environment, on days with high trading volume, and during economic downturn as measured by negative GDP output gap. The structural break point analysis and rolling regression technique further shows that herding behaviour gathered heavily around 1997 Asian crisis. The establishments of internet trading platform, bond electronic trading exchange, and future electronic exchanges in Thailand do not make investors herd.

The pricing strategy for Fuji apple in Shaanxi of Chain under the e-commerce environment

PurposeThe purpose of this paper is to present a new method and model for determining the optimal decision-making for the pricing strategy to the Fuji apple in Shaanxi of Chain which is representing fresh agricultural products under the e-commerce environment.Design/methodology/approachConsidering the rapid development of information technology as well as internet that actually motivate the e-commerce, Fuji apple is a distinctive product in China’s Shaanxi; its sales channels have extended to online sales under the wave of e-commerce. Internet trading platforms make it possible to trade online in real time between suppliers and customers who live in different geographical areas. In this paper, the authors study how to price online to maximize the total revenue. The challenge is to optimally price two different qualities of apple. Based on the consumer surplus theory, the authors use the method that builds the function of the relationship between the proportion of consumers purchasing different qualities of products and price.FindingsThis paper presents a generalized model to determine the optimal pricing that maximizes the total revenue of a fruit grower over a finite planning horizon. The authors divided discount into two intervals and discussed the optimal discounting and pricing at both intervals. Then they determined the optimal pricing strategy for Fuji apple in Shaanxi of Chain under the e-commerce environment.Originality/valueThis paper makes up for the lack of existing studies of pricing under the e-commerce environment. A new method and approach to the traditional pricing strategy is established and applied to a management decision-making problem with Chinese characteristics in reality.

Two-sided competition with vertical differentiation

This paper studies duopoly in which two-sided platforms compete in differentiated products in a two-sided market. Direct competition on both sides leads to results that depart from much of the current literature. Under some conditions the unique equilibrium in pure strategies can be computed. It features discounts on one side and muted differentiation as the cross-market externality intensifies competition. Less standard, that equilibrium fails to exist when the externality is too powerful (that side becomes too lucrative). A mixed-strategy equilibrium always exists and is characterized. These results are robust to variations in the extensive form. The model may find applications in the media, internet trading platforms, search engine competition, social media or even health insurance (HMO/PPO).

Do broker/analyst conflicts matter? Detecting evidence from internet trading platforms

We analyze the potential conflict of interest between analysts and brokers associated with each other. In contrast to the existing literature, we do not analyze prediction accuracy and/or biases in analyst recommendations. Instead, we focus our analysis on brokers and examine whether their behavior systematically differs before and after investment recommendations are released. The evolution and dynamics of brokers' quotes and trades are used to test for systematic trading patterns around the release of one's own investment recommendation. In the model we control for brokers' responses to other investment advices and employ a SUR estimation framework. Data from the Prague Stock Exchange are used to demonstrate our methodology. Finding significant and systematic differences in brokers' behavior, we conclude that misuse of investment recommendations is widespread.

Customer Trading in the Foreign Exchange Market: Empirical Evidence from an Internet Trading Platform

This paper analyzes the inter-temporal relationship between currency price changes and their expectations on intra-day frequencies. We examine how price expectations are transmitted into prices by means of order flow and how order flow is affected by past prices (feedback effects). Based on a trading activity dataset from a foreign exchange electronic trading platform, OANDA FXTrade, currency price change expectations are approximated by aggregating very detailed individual order information aiming to present an accurate picture of currency price expectations. We investigate on different intra-day sampling frequencies, whether price expectations and trading patterns of the OANDA FXTrade investors are helpful for predicting future currency prices. Moreover, considering the literature on market microstructure and behaviorial finance, we formulate several hypotheses about the relationship between price changes and order flow as well as the trading behavior and the preference structure of our investors, which we investigate with the help of forecasting studies and out-of-sample prediction criteria.

An Internet Trading Platform for Testing Auction and Exchange Mechanisms

In this paper, we present a generic electronic market platform that is designed to run different kinds of auctions and exchanges. Researchers can use the platform to implement different electronic market mechanisms, simulate the market behavior of their interests, and experiment with it. A generic OR/XOR bidding language that can express different OR/XOR combinations is implemented for Web interfaces. Different auctions, including combinatorial auctions, multiple-round reverse auctions, and multiple homogeneous good auctions, have been built and run successfully on the platform.