Technological changes rapidly occur. This process requires a detailed and effective response. Given that the market of Internet services is characterized by high dynamism, the article proposes directions for responding to changes in the external environment and a strategy for reforming the industry in accordance with the concept of transition to the Internet of the future declared by the European Union. Based on the analysis of the definitions of the Internet services market, the article proposes to define this market as a set of services intended for and directed to a person, services directed to human knowledge, services focused on tangible and intangible objects, and production tangible assets. The detailed branching of the concept of the Internet services market determines the complex nature of its infrastructure. The article analyzes the infrastructure of the Internet services market of the future, taking into account the trends in the external environment and the need to focus on foreign economic relations. Thus, the infrastructure of the future Internet services market has a three-tier structure. At the highest level, the market is supported by the relevant servers and Internet service units. At this level, it is important to ensure uninterrupted signal delivery, its stability, and reliability. The second level ensures the transmission of the Internet signal from the server to the end user. At this level, it is important to ensure the growth of signal transmission speed and a stable amount of data transfer. At the lowest level, the infrastructure is represented by Internet platforms and companies that provide Internet services to the end user. At this stage, it is necessary to ensure the protection and confidentiality of the data of Internet service users. Based on the proposed infrastructure of the Internet services market and the analysis of external environment challenges, the article proposes a strategy for reforming the domestic Internet services market. This strategy provides for an analysis of the prerequisites for reforming the industry, a mechanism for ensuring changes, and areas for improvement.