ДОСЛІДЖЕННЯ РИНКУ ІНТЕРНЕТ-ПОСЛУГ ВІННИЦЬКОГО РЕГІОНУ

Abstract

The results of a study of the Internet services market in the Vinnytsia region are highlighted in the article. The main market participants providing Internet services - are identified and analyzed. These services include: organization of Internet access when using dial-up communication lines; provision of hosting space; maintenance of smooth operation of electronic mail addresses or virtual post service; provision of services for organizing the installation of equipment to the client at their own location; provision of rental services for virtual servers or data backup. The key success factors were chosen: connection cost; price / speed ratio; range of tariff plans; availability of an «external» sales service; availability of advertising support; availability of exclusive connection technologies; financial stability of the enterprise. A survey of users of Internet services in Vinnytsia allowed us to create a portrait of the target audience. The main requirement of users for Internet services is the speed of Internet traffic. Factors contributing to the active development of the Internet audience are revealed: an increase in business activity in the region; an increase in revenues and, as a result, an increase in the availability of telecommunications services; an increase in business needs for telecommunications services; the use of modern technologies that improve the quality of services. Favorable factors for the development of Internet service providers in the foreseeable future are the growing use of telecommunications technologies which leads to an increase in the popularity of services and the rapid pace of development and introduction of telecommunications technologies. Offers made for service differentiation of services: offer additional services that accompany the offered product will be competitive. Improving the quality of user service is based on the implementation of Service Management in the company: responsibility in providing service, quality control of service based on the implementation of standard procedures, improving and maintaining a high level of competence of service personnel in the company, a clear system for evaluating and motivating staff performance. It is advisable to maintain a high level of service quality using internal PR technologies.