The article examines the state and prospects of international tourism development in Ukraine amid global crises, particularly the COVID-19 pandemic and the Russian-Ukrainian war. A comprehensive analysis of key factors affecting the tourism industry is conducted, including international travel restrictions, geopolitical instability, economic difficulties, and changes in consumer behavior. It demonstrates how global crises, such as COVID-19 and the Russian-Ukrainian war, have led to a significant reduction in international tourist flows, decreased foreign exchange earnings from tourism activities, and created additional risks for tourism infrastructure. In such conditions, the recovery of the industry and its integration into the country's economic development require a comprehensive approach that includes not only investments but also the digitalization of tourism services. The research highlights key changes in tourist flows, the level of economic activity in the sector, and the impact of internal and external challenges on tourism infrastructure. It was found that after a significant decline in 2022 due to the war, a gradual recovery began in 2023 thanks to the development of domestic tourism and the opening of new safe routes. Digitalization has become a key factor in the development of the modern tourism industry, affecting all stages of the tourist experience. The implementation of digital technologies, such as online booking, mobile applications, virtual and augmented reality, allows companies to enhance their service and improve competitiveness. The article emphasizes the importance of strengthening tourism infrastructure and supporting entrepreneurship in times of instability. Directions for further research are proposed, including the development of domestic tourism, the assessment of the resilience of tourism entities to crises, and the analysis of the long-term effects of the war on international tourist flows. The study underscores the significance of the tourism industry for Ukraine's economic recovery and its potential for integration into the global tourism market.