Methodological Approach to Assessing International Logistics Management in Commercial Activities in The Recreational Field: Innovations in Modeling

Abstract

The main purpose of the study is to optimize the logistics systems of our chosen recreational area in the context of attracting new international tourist flows in accordance with the principles of sustainable development. The object of the study is the logistics system of our chosen recreational area - the Prague Zoo. The scientific task of the study is to determine the logical potential of the recreational zone, including indicators that influence the sustainable development of the recreational zone. The research methodology includes the use of a multivariate mathematical and statistical method. As a result of the study, a strategy for optimizing logistics systems to attract international tourists was proposed, while adhering to the principles of sustainable development. Despite this, the work has its limitations. Most of them are due to the fact that the Prague Zoo was chosen as the object of study, its commerce, logistics system and the impact of the latter on sustainable development. All these characteristics may be good for other recreational areas. The prospect of further research will be to expand the analysis of other recreational areas, and their commercial and logistics systems. In addition, further research will be aimed at more detailed development of measures to attract international tourists to recreational areas, while maintaining the implementation of the principles of sustainable development.