International Campaign Research Articles

How Do We Grow Grassroots Critiques of the State? A Close Reading of Triple Jeopardy from East Baltimore

How Do We Grow Grassroots Critiques of the State?A Close Reading of Triple Jeopardy from East Baltimore Lenora R. Knowles (bio) When I sit with the images, concepts, and community voices of the Third World Women's Alliance (TWWA) in their Triple Jeopardy newspaper, I am struck by how this movement publication served as a key mechanism for the New York City chapter of the TWWA to grow leadership and critical consciousness of the racial capitalist U.S. state among their base of Third World women and Third World people more generally. In this first issue, the TWWA elucidates how members were teaching and circulating Third World political analysis and movement strategy, along with the meanings and values of Third World movement leadership. As a revised organic intellectual, organizer, and nepantlera,1 I find joy and possibility in the complex process of growing grassroots movement leaders struggling for broadscale social transformation. From its first issue through its last, Triple Jeopardy offers important considerations for doing the relational and processual work of political education and leadership development today. Below, I explore how writers of Triple Jeopardy utilized the rhetorical device of the question as a method for critical inquiry and political education. Moreover, I trace how they mobilized radical critiques of the state at multiple scales, ranging from global regimes of violence to everyday trauma, in order to build political unity. I suggest that these approaches provide invaluable tools for the grassroots base-building and leadership development that I attempt to practice while organizing in East Baltimore. To better understand some of what this first issue teaches us about leadership development, I provide a bit of context for the TWWA (see Springer 2005; Farmer 2017), the stakes of their organizing and theorizing within a Cold War context, and how they conceptualized the role of their [End Page 191] grassroots publication. The TWWA was a radical women of color organizing collective that first took shape in New York through the leadership of Black women organizers Frances Beal and Gwendolyn Patton. The organizational life of the New York–based TWWA spanned roughly from 1969 to 1977; during this time, they created an organizing program and collectivist organizational structure that centered a Third World woman of color politics that was anti-racist, anti-imperialist, and anti-sexist. The collective's effort to develop a united front of Third World women necessitated multimodal work that was deeply personal, epistemic, collective, analytical, and embodied in nature. Their writings and organizing articulated a Third World women's consciousness among working-class women of color. They mobilized members around key local and international campaigns that promoted reproductive justice, opposed the Vietnam War, and resisted police and carceral violence. Their growing numbers demonstrated the resonance of the organization's intersectional analysis and its strategies for organizing among Third World women. In addition, their thriving base spoke to their increased organizational capacity. Thus, we might think about the TWWA's increased grassroots power in terms of its potential threat to the U.S. nation-state's stability and working-class women's allegiance to a U.S. status quo. By 1971 the organization expanded into the West Coast with the formation of the Bay Area and Seattle chapters. The national membership has been estimated to be somewhere around two hundred members. While the NYC chapter mostly organized among Black diasporic and Puerto Rican women, the West Coast chapter expanded the membership of Chicana and Asian American and Pacific Islander women alongside African American women. The NYC chapter mobilized women for the annual International Women's Day and supported local workers' picket lines, as well as protests spearheaded by groups like the Black Panther Party, La Union Latina, and the Campaign to Free Angela Davis. One of their first actions as a collective was participating in the 1970 New York women's strike, during which members publicly delivered a critique of the hegemonic white feminist organizations of the time (TWWA [1974?], 2). The organization challenged state and corporate violence domestically and abroad, most notably in their work to end the country's imperial intervention in Vietnam, state discipline of Black activists, and attacks on Third World Women's reproductive capacity...

International recruitment of radiographers and the development of a workplace integration support package: Project evaluation

IntroductionIn October 2020, a regional workforce action group was established jointly by Health Education England (HEE) and NHS England and Improvement (NHSEI) in the South West to work collaboratively to address the workforce challenges within diagnostic imaging. Fifty-eight internationally recruited radiographers were offered employment in departments across the region, the majority of them taking up their posts in the UK in early 2021. The aim of the study presented here was to evaluate the efficacy of a training resource developed by Plymouth Marjon University, with input from HEE and NHSEI, to support workplace and cultural integration for the new recruits. MethodsThe training package to help newly recruited radiographers from outside the UK integrate into their host departments was developed using flexible learning opportunities centred on reusable digital learning assets. Self-paced e-learning sessions were augmented by group ‘connected’ sessions online. Two surveys were undertaken, exploring the impact of this workforce integration programme for International radiographers joining the NHS. ResultsSurvey results indicate that the integration programme's three-phase strategy has seen an impact on 6 out of 12 self-efficacy measures, raised awareness of challenges, and increased personal awareness of implications for practice. By the end of the programme, delegates were in the top two quintiles for their average well-being score. ConclusionPrincipal recommendations include ensuring digital accessibility for new recruits as part of the on-boarding process, considering the timing of delivery of any online connected support sessions, the provision of long-term pastoral support; and mandating the training requirement for managers and team leaders. Implications for practiceSuccess of international recruitment campaigns can be enhanced through the implementation of an online integration package

Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance

This research investigates the effect of social media talking and listening tactics on customer performance through firms’ networking capabilities and promotion adaptation strategies among entrepreneurial, emerging market, small and medium-sized enterprises (ESMEs). From a survey of 169 ESME managers, the study tests whether firms should use social media to listen and adapt to the foreign market or disseminate and network in the foreign market. The study's ultimate aim is to guide managers on how best to leverage social media in their international export campaigns. The results were analyzed using a series of nested structural equation models. We found that using social media tactics combining both talking and listening leads to significantly higher levels of customer performance than using talking or listening strategies singly. Moreover, we found that each tactic's mechanisms operating these effects differed. By showing, first, the mechanisms through which social media tactics affect customer performance and, second, the superiority of an ambidextrous social media strategy, the study provides ESME entrepreneurs with an understanding of how best to leverage social media to facilitate international exporting.

On the occassion of world kidney day 2023; renal impacts of COVID-19

World kidney day is an international campaign focused on bringing awareness to kidney health throughout the world and reducing the incidence of renal disease and its related medical complications. This mini-review sought to take a short look on the renal impact of SARS-CoV-2, with a particular focus on post-COVID-19 nephropathy as a new dilemma in the era of nephrology, which can be a new concern for nephrologists that requires more attention and particular strategies.

Autodesarrollo del pensamiento crítico y la práctica reflexiva en docentes de educación primaria con vivencias de riesgo sanitario

The contamination of drinking water with different chemicals and heavy metals, released from different anthropogenic sources, has become a global concern. Contamination of drinking water is a relatively new but steadily increasing problem as a result of population growth, urbanization and industrialization unprecedented since the 1990s, with significant implications for both the environment and human health. Contaminated drinking water and poor sanitation are linked to the transmission of diseases such as cholera, diarrhoea, dysentery and polio. Much research has been done around water and human rights. However, international campaigns for access to drinking water and the campaign against privatization could increase the political priority towards water and force governments and the State to ensure basic water needs. That is why the application of the Health Risk Index is a key element in the detection and definition of priority areas, seeking to evaluate and characterize a resident population based on the health risk exposed. Although the State is responsible for ensuring vulnerability to risks associated with all services, including water, education must start from the youngest, and it is there, where teachers and professors must encourage critical thinking so that the educated can be multiplying entities. In this article, the definitions of critical thinking and reflective practice are analyzed under the collection of information related to the experiences of health risk in the Republic of Peru, going through the basic education teacher to the students, making an analysis of the behavior of this phenomenon in the educational system and finally evaluating critically the national curricular design.

Harnessing Backlash: How Leaders Can Benefit from Antagonizing Foreign Actors

AbstractLeaders nearly always claim that their diplomatic campaigns are intended to attract foreign support. However, many diplomatic campaigns fail spectacularly in this regard. While these events have largely been explained as diplomatic failures, I argue that alienating the apparent target of an international diplomatic campaign can be a deliberate strategy leaders use to win domestic support. Under certain conditions, a costly backlash from a foreign actor can be a credible signal that the leader shares the domestic audience's preferences. Therefore, by intentionally provoking a backlash from a valuable foreign actor, leaders can exchange foreign condemnation for an increase in domestic support. I support this argument with evidence from Netanyahu's 2015 speech to the US Congress. I show that, as expected by this theoretical framework, Netanyahu's efforts resulted in a significant backlash among US Democrats and a corresponding increase of support among right-wing Israelis, a crucial constituency for his upcoming election.

International Criticism and the Legitimation of Chile’s Authoritarian Democracy

This article examines how the Chilean military dictatorship utilized its constitutional process to defend itself against international criticism of its very legitimacy and stark human rights violations. By bringing to the fore the discussions held at highest echelons of the regime, the article indicates how the Constitution of 1980 was mobilized by the regime at different times as part of an effort to neutralize threats of international isolation and economic embargo. Moving chronologically, my analysis focuses on the distinctive strategies applied by Augusto Pinochet’s regime, evolving from denying human rights violations entirely to tactically admitting “excesses,” and then gradually turning the constitutional process—which was to secure Chile’s return to being a normative parliamentary democracy—into the centerpiece of Chile’s diplomatic strategy. Furthermore, the article clarifies that despite the ratification of the constitution in a national plebiscite in 1980, international campaigns against the regime did not stop. Thus, against the background of Chile’s economic crisis in 1982, Chile saw a renewed effort to propagate on the international scene its so-called process of “institutionalization” abroad.

Twin Champions of the Slovak-Cause: Bjørnstjerne Bjørnson and Robert William Seton-Watson

ABSTRACT Both Bjørnstjerne Bjørnson and British publicist and historian Robert William Seton-Watson have been widely recognized as champions of the rights of small nations. Owing to their tireless engagement for the Slovak cause, they are regular “guests of honour” at conferences or commemorations in Slovakia to keep the memory of among others, the Černova tragedy of 1907 alive. Bjørnson’s activity for the Slovaks has received a very special attention in Norway, too, but so far only from a Czechoslovak/Slovak perspective. The emphasis is on the internationally acclaimed Nobel Prize-winning poet’s changing assessment of Hungary: his full support for Hungarian demands during the Austro-Hungarian constitutional crisis (1905-6), followed by a radical change for the worse in his attitude towards Hungary, and his heated debate with the Hungarian Minister of Education, Albert Apponyi. The article seeks to explore Bjørnson’s main motivations for such a large-scale international campaign, the shortcomings of which become all the more apparent in the light of Seton-Watson’s similar pro-Slovak activity. Moreover, Bjørnson’s and Seton-Watson’s articles and correspondence in Norwegian, English, German and French, as well as secondary sources in Slovak and Hungarian reveal hard lessons about the policy of Magyarization and the pre-war Hungarian attitudes towards well-meaning foreign critics. It is argued that instead of being used to foment national antagonisms and conflicts in Central-Europe, historical memory should be inspired by Bjørnson’s and Seton-Watson’s best vision of Europe as a continent of equals.

A Road Map to Success of International Field Campaigns in Atmospheric and Oceanic Sciences

Abstract Understanding and predicting Earth’s environment requires information and ­knowledge of detailed physical, chemical, and biological processes directly from observations. Well-organized and properly conducted field campaigns are powerful ways to make such observations. Major international field campaigns with participation from multiple countries bring together expertise and resources to address complex scientific issues that are difficult or impossible to be tackled by a few scientists in a single nation. This article describes the essential elements of international field campaigns, the necessary steps of planning and execution that need to be taken for their success, and other considerations that make international field campaigns successful. The ­intention of this article is to encourage early career professionals to participate in and learn to organize field campaigns in this exciting time of rapidly evolving technological observing capabilities and increasing efforts to seek global diversity, equity, and inclusion in science.

Опыт использования гнездовых платформ для степного орла на юге Костанайской области, Казахстан

Steppe Eagle (Aquila nipalensis) population currently continues to decline in Kazakhstan, the south of the Kostanay region is no exception. The reasons for the decline are of different nature, both abiotic and biotic, and include the following: destruction of nests by land predators (most often Steppe Eagle nests are located on the ground); steppe fires are of great threat, and the fact that some nests are located on trees and bushes does not help, but rather aggravates the situation; destruction of nests by livestock; developing new areas for farms, etc., as a result, Steppe Eagles are forced to leave favorable nesting territories; electrocution on power poles as Steppe Eagles use traverses to build nests. Artificial structures, such as nesting platforms, are widely used to attract raptors. During the implementation of the project “Steppe Eagle Conservation in Kazakhstan” within the international campaign “Flyway Champions”, 35 platforms were installed in favorable Steppe Eagle nesting biotopes in “Saga” and “Altybay” hunting grounds (managed by ACBK – Association for the Conservation of Biodiversity of Kazakhstan) in the South of the Kostanay region in the summer of 2021. The design is made entirely of metal, consists of a support with a cross section of 100×100 mm and a height of 3 m, where 1 m is buried in the ground, and a “basket” with dimensions of 1×1 m installed at the top. Various shrub and tree branches are placed and attached to the “basket”, designed to imitate an active nest. This design is protected from terrestrial predators, and most importantly, from steppe fires. In the breeding season of 2022, Steppe Eagles occupied three platforms, in 2023 – two. It is noteworthy that a pair of eagles used the same nest in both seasons. As an experiment, in 2021 an old nest of Long-Legged Buzzard (Buteo rufinus) was moved to one of the platforms, and in 2023 it was occupied. In 2022, one of three pairs left the nest for unknown reasons after completing it; in the remaining two, a clutch of two eggs was observed; later we observed down feathers, but only one nestling remained in the nest by the time of the departure. In 2023, clutches on two platforms consisted of two eggs each, but later two and one nestling were observed there, having left the nest in the same number. Nesting platforms also serve as a “perch” for a number of birds, and after the use by Steppe Eagles, Indian Sparrow (Passer indicus) occupies them; the number of such a colony reached 13–16 nests. It is also worth noting that sometimes the distance between occupied nesting platform and occupied natural nest is less than 2 km, which suggests that there is a need for this biotechnical activity.

Democratic Governance and Human Rights Violations: A Focus on Nigeria

For decades, the menace of human rights violations in the Nigerian democratic setting has defied all responses. Not even the National Human Rights Commission (NHRC), the 1999 constitution of the Federal Republic of Nigeria, nor the more recent ENDSARS protest of October 2020 could adequately tackle the menace of human rights violations in Nigeria. For this reason, the study specifically examined how the Nigerian democratic governance through those in position of authority and security agencies have violated the socio-economic and political rights of Nigerian citizens. The study is qualitative and employed descriptive research design. It adopted John Locke’s Natural rights theory in explaining the relationship between democratic governance and human rights violations. Having presented and analysed the data gathered through documentary evidence, the study revealed that the arbitrary use of power by the Nigerian government and the security forces have grossly violated human rights of Nigerian citizens. Therefore, the study recommended inter-alia, the need for Nigerian citizens to step up their local and international campaigns against civilian-dictatorship as well as the need for the Nigerian government to set up a new independent and impartial institution that will be responsible to treat all cases of human rights violations in the state.

Climate Change and Animal Health Impacts Challenges and Mitigation Strategies

Climate change has emerged as one of the most pressing global challenges, exerting profound impacts on both human societies and animal populations across a wide array of ecosystems. This mini review paper delves into the multifaceted and far-reaching consequences of climate change on animal health, shedding light on the complexities faced by various species as they grapple with the rapidly changing environmental conditions. From polar bears in the Arctic to coral reefs in the oceans, animals are experiencing disruptions in their natural habitats due to rising temperatures, altered precipitation patterns, and extreme weather events. These changes, in turn, affect their physiology, behavior, and overall well-being. One of the key challenges lies in the ability of animals to adapt to these swift alterations in their surroundings. While some species demonstrate remarkable resilience and adaptability, others face the risk of extinction, unable to cope with the changing climatic conditions. This review explores the diverse impacts of climate change on animal health, considering not only charismatic megafauna but also often overlooked species crucial to ecosystem stability, such as insects, amphibians, and marine life. It delves into the intricate interconnections between climate change and disease prevalence among animals, highlighting the emergence and spread of new pathogens in response to altered environmental factors. Furthermore, the paper investigates the cascading effects of climate change on animal behavior, including migration patterns, mating rituals, and feeding habits, which ultimately influence ecosystem dynamics. Recognizing the urgent need for action, this paper also proposes a range of innovative and practical mitigation strategies aimed at safeguarding the well-being of diverse animal species. These strategies encompass habitat conservation, sustainable wildlife management, captive breeding and reintroduction programs, and the implementation of climate-resilient corridors to facilitate species movement. Additionally, the review emphasizes the importance of international collaboration, policy interventions, and public awareness campaigns in mitigating the adverse effects of climate change on animal populations. This mini review provides a comprehensive overview of the challenges posed by climate change to animal health, emphasizing the need for proactive measures to protect the rich biodiversity of our planet. By understanding the intricacies of these challenges and implementing effective mitigation strategies, society can work towards ensuring the survival and flourishing of diverse animal species in the face of ongoing climate change.

Whose media freedom is being defended? Norm contestation in international media freedom campaigns

AbstractThis article analyses how international advocacy campaigns approach and define media freedom, and what influences this process. It does this through a two-year case study of the Media Freedom Coalition—an intergovernmental partnership of over 50 countries—that included 55 interviews with key stakeholders, observations, and document analysis. This revelatory case sheds light on how norms of media freedom are constructed and contested on the international stage, and their implications for journalists, media freedom and geo-politics. We show that the Coalition adopted a state-centric, accountability-focused, and negative understanding of media freedom. This discourse legitimized a narrow, reactive, and “resource-light” approach to supporting media freedom, focused on “other” countries. We argue that critical norm research provides a helpful prism for understanding this Coalition’s operations, and the global politics of media freedom more generally. These findings have important implications for understandings of “norm entrepreneurship,” “media imperialism,” and “media freedom” itself.

Calibration of Indian Dobson Spectrophotometer Nos. D112 and D036 during WMO Dobson Intercomparison Campaigns

The present study summarizes the results of calibration of Indian Dobson Spectrophotometer No. D112 and D036 during Dobson inter-comparison campaigns, held at Irene, South Africa from 07 – 18 October, 2019 and at Hohenpeissenberg, Germany from 15.07.2020 to 30.07.2020 respectively. In both the international inter-comparison campaigns, European Regional Standard Dobson Spectrophotometer No. D064 had been used as the reference instrument. According to the results of the inter-comparison of Dobson spectrophotometer instrument no. D112 and no. D036 with Regional Standard Dobson Instrument (D064), these instruments are reliable and their measurements are accurate and appropriate for further analysis as their deviations have been found within the acceptable limits i.e. less than - 0.3% for D112 and less than 0.01 for D036 respectively after final calibration.

Towards European automatic bioaerosol monitoring: Comparison of 9 automatic pollen observational instruments with classic Hirst-type traps

To benefit allergy patients and the medical practitioners, pollen information should be available in both a reliable and timely manner; the latter is only recently possible due to automatic monitoring. To evaluate the performance of all currently available automatic instruments, an international intercomparison campaign was jointly organised by the EUMETNET AutoPollen Programme and the ADOPT COST Action in Munich, Germany (March–July 2021).The automatic systems (hardware plus identification algorithms) were compared with manual Hirst-type traps. Measurements were aggregated into 3-hourly or daily values to allow comparison across all devices. We report results for total pollen as well as for Betula, Fraxinus, Poaceae, and Quercus, for all instruments that provided these data. The results for daily averages compared better with Hirst observations than the 3-hourly values. For total pollen, there was a considerable spread among systems, with some reaching R2 > 0.6 (3 h) and R2 > 0.75 (daily) compared with Hirst-type traps, whilst other systems were not suitable to sample total pollen efficiently (R2 < 0.3). For individual pollen types, results similar to the Hirst were frequently shown by a small group of systems. For Betula, almost all systems performed well (R2 > 0.75 for 9 systems for 3-hourly data). Results for Fraxinus and Quercus were not as good for most systems, while for Poaceae (with some exceptions), the performance was weakest. For all pollen types and for most measurement systems, false positive classifications were observed outside of the main pollen season. Different algorithms applied to the same device also showed different results, highlighting the importance of this aspect of the measurement system. Overall, given the 30 % error on daily concentrations that is currently accepted for Hirst-type traps, several automatic systems are currently capable of being used operationally to provide real-time observations at high temporal resolutions. They provide distinct advantages compared to the manual Hirst-type measurements.

Lessons learned from the Global Polio Eradication Initiative: A roadmap for the international COVID-19 vaccination campaign.

The COVID-19 vaccine is lauded by many as one of the greatest accomplishments in modern medicine, with the potential to definitively contain the deadliest pandemic of the last century. With the vaccine rollout now underway in the developing world, a robust, methodical, and swift global distribution effort is required to ensure that it will be done in an equitable manner. Taking into account the vast geographic, socioeconomic, cultural, and political diversity of countries around the world, global vaccination efforts have historically required multifaceted, time consuming, and labor-intensive approaches to be effective. However, with over 33 years of experience from the Global Polio Eradication Initiative - an international health initiative aimed at eradicating poliomyelitis - the COVID-19 vaccination campaign does not have to be approached blindly. Using lessons learned from the Global Polio Eradication Initiative, this paper aims to identify the supply- and demand-side barriers to the success of the international COVID-19 vaccination effort, and ways each can be overcome. Most notably, health systems shortcomings, political and cultural messaging, and civil unrest and violent conflict serve as daunting obstacles to the success of the COVID-19 vaccination campaign. The Global Polio Eradication Initiative has been able to overcome many of these same obstacles with innovative strategies such as context-specific microplanning, robust health surveillance systems, and community-centered education and advocacy programs. Ultimately, while the Global Polio Eradication Initiative is still fighting the battle of polio eradication, it has provided a roadmap for the COVID-19 vaccination campaign to be executed in a more swift and equitable manner.

HSD37 Information Seeking Behaviour of the Hungarian Population Regarding Antibiotics and Common Infectious Ailments: An Infodemiological and Thematic Analysis Using Google TRENDSTM

The emergence of antimicrobial resistance (AMR) is a serious threat to healthcare institutions worldwide, which is facilitated by the inappropriate use of antibiotics, including their misuse and non-prescription procurement. To educate the general public regarding the dangers of AMR, many international campaigns – including the European Antibiotic Awareness Day and World Antibiotic Awareness Week– were initiated. The aim of this infodemiological study was to assess antibiotic-related Internet queries from Hungary, and to identify possible associations between information seeking behaviour and various epidemiological indicators.

«Чемпион мира» и «Одиннадцать молчаливых мужчин»: нормативный порядок современного российского кинематографа и ностальгия по советским спортивным победам

The article focuses on the feature films "The World Champion" and "Eleven Silent Men" released by the domestic cinema in the winter of 2021/2022, which relate to the genre of historical films about a specific event. In the absence of a universal theory and methods of analyzing historical cinema, an attempt is being made to consider films based on the assumption that they broadcast the mythologeme "USSR – The West". The current political situation is taken into account, characterized by the interest of the Russian state in the production of historical and patriotic motion pictures popular with the viewer, as well as the acute phase of confrontation between the Russian Federation and Western countries. The essence of historical films claiming to be connected with the modern context and going beyond the usual perception in the conditions of digital media communication is also taken into account. Using the example of the development of the "USSR – The West" mythologeme in feature films, the evolution of the "Us – Them" myth is shown and the approval of such a normative order in which Soviet sports victories acquire an epic scale and legendary dimension, and the actions of Soviet citizens are predictable, inscribed in the logic of rational, correct behavior. The actions of representatives of the Western world are associated with ambiguous, often caricatured images referring to heterogeneous socio-cultural phenomena. It is noted that an important factor in the success of films is what generation the audience belongs to, what forms of nostalgia they experience: this is both a restorative nostalgia, which allows us to recall the grandiose sports victories that the entire Soviet people were involved in, and a reflective nostalgia that focuses on details and contexts. After watching movies, the viewer begins to live as if in two realities. In one – cinematographic – the victories of Soviet athletes and almost fair play; in the other – objective – violations of international law and campaigns to discredit Russian athletes as heirs of Soviet winning traditions.

A Quantitative Investigation on the Role of Promotions and Marketing in Promoting Tourism in India

Promotions and marketing play a vital role in informing the potential consumers of the global market on attracting and convincing them for the inclination towards the product. It also helps to significantly modify the behavior of the existing consumers in bringing more customers to ensure a long-term success to set a business and ensure more profits involved in the effort. Tourism has been amongst one of the largest industries in India since the medieval days, but organized planning of tourism began from the 1950s through various methods of planned development. The Government of India recognized tourism as a potential instrument for development and employing the citizens from Post Independence. It was included in a series of five years plans from 1966. Promotion and marketing lead the tourism of India through various strategies of market planning by the use of the internet, newspaper advertisements, brochures, billboards, online advertisements, emails, and various means of the social media platform for the promotion of the cultural heritage of India. The Tourism Ministry released various international campaigns to promote India as an attractive, multi-cultural, modern, and sports-friendly destination for promoting tourism in the nation (Venkatesh &amp; Raj, 2016). This will introduce us to various concepts and objectives of the promotion and marketing strategies to promote tourism through proper market management and environment. A sample of 127 respondents was collected from respondents through a "standard questionnaire," which was created on a five-point interval scale.

May Measurement Month 2017-2019: results from Switzerland.

May Measurement Month (MMM) is an international screening campaign for arterial hypertension initiated by the International Society of Hypertension and endorsed by the World Hypertension League. Its aim is to raise the awareness of elevated blood pressure (BP) in the population worldwide. The goal of the present analyses is to assess the results obtained during three years of this campaign in Switzerland. Swiss data from MMM17 to MMM19 campaigns were used. BP and a questionnaire for basic demographic and clinical information were recorded for each participant. BP measurements and definition of arterial hypertension followed the standard MMM protocol. To assess BP control, European Society of Hypertension 2018 thresholds of <140/90 mmHg were used. Overall, 3635 participants had their BP measured, including 2423 women (66.7%) and 1212 (33.3%) men. More than half of the data came from pharmacies during MMM18 and MMM 19 campaigns. The difference in BP between pharmacies and other screenings sites was small. Overall, prevalence and awareness rates were 32.7% and 72.3%, respectively. Of those on medication, 60.9% were controlled, and of all hypertensive patients, 39.4% had controlled BP. In Switzerland, the prevalence of hypertension based on a 3-year awareness campaign was similar to previous epidemiological data within the country. One third of the population screened had hypertension, two thirds were aware of it, and less than half had controlled BP.