Internal Factor Evaluation Research Articles

Strategi Pengembangan Usaha Jamur Tiram Putih di Desa Wadungasih Kecamatan Buduran Kabupaten Sidoarjo

The purpose of this study was to analyze internal factors (strengths and weaknesses) and external factors (opportunities and threats) as well as to analyze the strategy of developing oyster mushroom business in Wadungasih village, Buduran district, Sidoarjo regency. The research method used in this study is a descriptive method with a qualitative approach. The data analysis method uses SWOT analysis by identifying the evaluation of internal factors (IFE) and identification of external factor evaluations (EFE), then determining the right strategy through the SWOT matrix. From the results of the study, it was found that the internal factors in the development of the oyster mushroom business are having a permanent consumer market, there are main distributors, competitive prices, quality and nutritious products, being able to produce and process their own products, daily harvests, the amount of production that has not been able to meet demand, unattractive packaging, the product does not last long. On external factors, there are vegetarian consumers followed by high purchasing power, the need for raw materials for oyster mushrooms in various culinary varieties, demand for oyster mushrooms directed at education, baglog waste that can be recycled. climatic and weather factors, threats of pests and diseases on oyster mushrooms, price increases for shipping services, local government policies on oyster mushroom farmers. The strategy for developing the oyster mushroom business is in quadrant I so that the right SO strategy to be implemented can be done with the high consumption of mushroom raw materials and a wide variety of culinary opportunities to be one of the market opportunities by using them as regular consumers. consistent in retaining consumers, improving the image of good service to consumers, innovating products.Keywords: Mushrooms, Development Strategy, SWOT.

Proposed Development Strategy for Green Diesel Product in Industrial Fuel Market

PTM is one of Indonesia Energy Enterprise which is carried out integrated energy business by covering exploration & production, refinery, marketing & distribution, and new & renewable energy business based on strong commercial principles. Industrial Fuel Marketing (IFM) division is part of Company’s Commercial & Trading business, established to bring various of product into domestic industrial fuel market and marine sectors. Currently IFM as market leader which is hold the market more than 70% Share. PTM is assigned by shareholder to develop Biorefinery with capacity 20,000 Barrel/Day in 2019. Biorefinery will produce Green Diesel from Crude Palm Oil (CPO) as main product with catalytic processing. Shareholder willing to implement the Biorefinery for alternative fuel sources to reduce dependence on petroleum-based fuels, as well as to reduce climate change and reduce fossil fuel import. There are several issues regarding Biorefinery business in term of Green Diesel Market which are higher CPO price than crude oil price therefore the Green Diesel price will be higher than Petroleum Diesel. In accordance with those issues, it will need business strategic in Biorefinery implementation. In this case, Author will propose strategic marketing of Green Diesel to penetrate domestic Industrial Fuel Market. Unfortunately, In Industrial Fuel sector there is open competition among fuel suppliers which currently more than 230 suppliers. The object of this research is developing business strategy for Green Diesel product in Industrial Fuel Market (IFM). To develop business strategy, the conceptual framework is necessary to have right alternatives strategies that are appropriate for the company. This research will carry out the external and internal analysis, for external analysis using Market Analysis, Porter Five Forces Analysis, Competitor Analysis and Consumer Analysis. Whereas the internal analysis will use 4P Marketing Mix, Existing Business Model Canvas and VRIO Framework. The first stage will be internal external factor evaluation, then the matching stage will use TOWS (Threats, Opportunities, Weakness, Strengths) Matrix to develop alternative strategies, in the end of the stage the final analysis will use QSPM (Quantitative Strategic Planning Matrix) to evaluate the feasibility of each of these alternative strategies. Based on QSPM there are top five strategies feasible to be implemented which is Development of target market priority on SOE and government institution, coopetition strategy, development of digital marketing, development of employee capabilities on Green Diesel Business and development of flexibility term of Payment (TOP).

Proposed Business Strategy to Increase User Download and User Registered for “ABC” Application: A New PT XYZ Digital Touchpoint for MSME’s Customer

Micro Small Medium Enterprises (MSMEs) have become one of Indonesia’s most significant contributions to economic growth. Based on data from the Ministry of Cooperatives and SMEs in March 2021, Micro Small Medium Enterprises (MSMEs) had contributed 61,07% of Indonesia’s Gross Domestic Bruto (GDP) or Rp 8.573,89 Billion. Per March 2021, the total of Micro Small Medium Enterprises (MSMEs) in Indonesia has reached 64,2 Million business entities and contributed more than 117 million Human Resources all over Indonesia. With these significant contributions to the Indonesian economy and to make MSME survive in the challenge of the digital era Indonesia Government made a program in 2021 called “MSME’s Go Digital, Go Global”, targeting 30 million MSMEs to go digital in 2024. PT XYZ as one of the digital companies in Indonesia launched a new Digital TouchPoint (DTP) named “ABC” as one of the ways to speed up internet penetration and make it accessible for every MSMEs, grabbing MSME’s market in Indonesia, and participating on succession Indonesian government program. As a new application, PT XYZ is facing a problem: the user download and user registration of “ABC” are still low; hence, PT XYZ needs new business strategies to increase user download and user registered. Several steps have been taken to propose new business strategies for PT XYZ. For gathering data and conducting a comprehensive external and internal analysis, questionnaires and in-depth interviews were done. VRIO Framework analysis and Internal Factor Evaluation (IFE) were used for internal factors analysis, and Porter’s Five-Forces and External Factor Evaluation (EFE) were used for external factors analysis. Diamond Strategy Formulation was used to formulate the proposed strategies to increase user download and user registered for “ABC”. The proposed strategies are divided into two kinds there is the short-term strategy which will be implemented and executed for one to three years, and the long-term strategy.

Strategi Pengembangan Komoditas Kopi Excelsa Di Kabupaten Jombang Provinsi Jawa Timur

Excella coffee is one of the plantation commodities in Jombang Regency which is currently being developed as a leading commodity. This study aims to see the existing condition of the commodity and the appropriate development strategy. The results of the study show that the Location Quotient value of Excella Coffee is 1,62 in 2019 with a potential land of 8.454,32 hectares. The recommended derivative product based on the Analytical Hierachy Process method is ground coffee with a score of 0,541. The Internal Factor Evaluation matrix shows that the main strengths of commodities are distinctive flavors (0.6673) and regional specialties (0,4643). The weakness is the product has not yet known to the market (0,3121). The External Factor Evaluation matrix shows that the opportunities in the form of large market potential (0,7980) and Information Technology Development (0,8937). The existing threat is competition with other regional commodities (0,.4731). The main recomended strategies of SWOT analysis are: accelerating IG certificate (0,135), increasing product promotion (0,122), strengthening quality assistance processes (0,117), and establishing coffee farmer cooperative (0,117).

Startegi Pemasaran Pada Kind Ichi Pie’n Cake Kota Bengkulu

The purpose of this study was to determine the marketing strategy carried out by Kind Ichi Pie'n Cake in Bengkulu City. This study uses the method of analysis of Internal Factor Evaluation (IFE) and External Factor Evaluation by selecting consumers who come as respondents.Based on the results of the calculation of external internal factors, the total score for the internal strategy factor is 2.76 and the total external score is 2.44. From the results of this study, Bengkulu City's Kind Ichi Pie'n Cake is located in cell 4 using a strategy stability . This strategy shows that the company is in a stable condition, where the company focuses on existing business units by improving weaknesses and building company advantages

Analysis of SWOT Strategy in Sustainable Management of Mangrove Ecosystems in Kaliwlingi Village, Brebes Sub-district, Brebes District

This study aims to obtain a strategy for managing sustainable mangrove ecosystems in Kaliwlingi Village, Brebes Sub-district, Brebes District. This study uses qualitative research with phenomenological methods. The data needed in this research is primary data obtained directly from respondents and secondary data obtained from data sources that do not directly provide data. The analytical method used in this research is the analysis of Strengths, Weaknesses, Opportunities and Threats (SWOT), and Quantitative Strategic Planning Matrix (QSPM) to determine the right strategy in managing sustainable mangrove ecosystems. The results of the Internal Factor Evaluation (IFE) calculation have a score of 2.21, which is below the average score of 2.50, indicating a less strong internal position. The results of the External Factor Evaluation (EFE) calculation show that the total score of 2.03 is below the average score of 2.50, indicating a less strong external position. The integration stage of IFE and EFE uses a SWOT matrix. The results of the combined score between IFE and EFE are 2.21; 2.03 in the first quadrant position, which is a favorable situation. The results of the QSPM show the Total Attractiveness Score (TAS) of strategy I as much as 6,009 has the highest TAS value and is the chosen alternative priority strategy. The results of the study show that the expansion strategy that must be taken by the Brebes Regency Government is to provide opportunities for the community to manage the mangrove ecosystem independently with assistance from the Government of Brebes District.

Business Strategy in Market Development of Cookies Company (Case Study: MC Cookies by IN Cookies)

PT. ABC is a company located in Bandung, West Java, Indonesia, the largest producer of homemade cookies in Indonesia with a well-known brand, IN Cookies. The company has been established for more than 30 years, making PT. ABC is the market leader in the homemade cookies industry in Indonesia.According to the annual report from 2019 to 2020, more than 40% of the company's annual revenue comes from Ramadan and the month of Eid al-Fitr. The company wants to increase sales outside of Ramadan and Eid al-Fitr, thus creating a new brand, MC Cookies by IN Cookies. However, at this time, the company's product sales depend on existing distributors. Distributors have the habit of selling only during the Eid season. This also applies to MC Cookies by IN Cookies. Thus, this research was conducted to find the appropriate business strategy to increase sales outside the Eid season for MC Cookies by IN Cookies.This study uses SWOT analysis and business formulation is carried out using three stages, namely The Input Stage (Stage 1) consisting of the Internal Factor Evaluation (IFE) Matrix and External Factor Evaluation (EFE) matrix, The Matching Stage (Stage 2) consisting of SWOT Matrix and Internal-External (IE) Matrix. The Decision Stage (Stage 3) consists of the Quantitative Strategic Planning Matrix (QSPM).The Matching Stage Internal Factor Evaluation (IFE) Matrix results, that the position of MC Cookies by IN Cookies is in cell 2, meaning a grow and build strategy consisting of an intensive strategy and an integrative strategy. However, according to the discussion results and in-depth interview, the strategy chosen to enter the decision stage is an intensive strategy (market penetration, product development, market development). Then the result of The Decision Stage Quantitative Strategic Planning Matrix (QSPM) is that the appropriate business strategy for MC Cookies by IN Cookies is market development.The chosen market development strategy is to create a new customer segment and a new reseller system specifically for MC Cookies by IN Cookies. It is expected to increase sales outside Ramadan and Eid El-Fitr. Keywords: snack food industry, cookies, business strategy, market development, reseller DOI: 10.7176/EJBM/14-12-01 Publication date: June 30 th 2022

Business Development Strategy Tenant Business Incubator STP IPB; Case Study PT Ecodoe Widya Candia Internasional

Ecodoe is one of the companies that move in the field of E-Commerce souvenirs and gifts that are present to provide solutions for companies that need souvenir kits, without having to buy retail. Behind the growth of startups that seem significant, there are also failures that befall the perpetrators in various business sectors. Once support from governments and external agencies ends, revenue from startups tends to decline to the point that puts these businesses in a situation called the 'Valley of Death'. The study used the Internal Factor Evaluation Matrix (IFE) and the External Factor Evaluation Matrix (EFE) to identify the inernal environment and external environment of the company that are the strengths, weaknesses, opportunities and threats of Ecodoe. Furthermore, using Matrix IE analysis to find out the position of the company and produce alternative strategies using the SWOT matrix The results of the analysis of the preparation of alternative strategies with the SWOT matrix method on Ecodoe resulted in thirteen alternative strategies. Keywords: ECODOE, SWOT, Start Up.

Evaluation of External And Internal Factors Determining Food Price Inflation in Nigeria

Evaluation of External And Internal Factors Determining Food Price Inflation in Nigeria

A Youth Participation In Manajement Of Deli Watershed (Daerah Aliran Sungai / Das Deli) In Medan

The current condition of the Deli Watershed (Daerah Aliran Sungai/DAS Deli) is in an appalling condition. This is indicated by several indicators experienced by the Deli Watershed, such as the decreasing amount of forests, polluted river water, slums along the river banks, silting of rivers, garbage dumped into rivers, so that all such conditions result in frequent floods in the City Field. This has become the author's interest to conduct a study entitled "Youth Participation in Management of Deli Watersheds (Daerah Aliran Sungai/DAS Deli) in Medan". This research use desciptive qualitative approach. The results showed that youth participation was still lacking in the planning/process of preparing and evaluating watershed management. While in terms of implementation, utilization and monitoring of youth, it is enough to participate. As for the obstacles faced by youth in their participation such as lack of human resources, lack of tools and technology, low government response, and lack of public awareness. This study also formulated strategies for increasing youth participation through the SWOT (Streingths, Weaknesses, Opportunities, Threats) analysis approach and calculation of internal factor evaluation (IFE) and evaluation of external factors (EEF) with. Based on the calculation results, the SO strategy gets the highest score with a total score of 3.56.

STRATEGI PENGELOLAAN EKOWISATA PADA MASA NEW NORMAL DI KEBUN RAYA CIBODAS

The COVID-19 pandemic has impacted various fields, especially the tourism sector in Indonesia. Cibodas Botanical Gardens (KRC) as an ecotourism destination as well as a conservation area that has an important role in the welfare of the surrounding community and the environment, requires appropriate management strategies in the new normal. The purpose of this study is to determine the development of ecotourism strategies during the new normal period in KRC. Data was collected using survey methods and literature studies, survey methods were carried out by direct observation, documentation and interviews. Interviews were conducted with managers, communities and visitors, with 30 respondents each. Determination of the sample is done by purposive sampling method. Literature studies are carried out by obtaining data through books and scientific journals as well as related agencies websites. Data analysis used SWOT (Strength, Weakness, Opportunities, Threats) analysis. The results showed that the total score for the Internal Factor Evaluation was 0.57722 and the total score for the External Factor Evaluation was 0.58789 with a quadrant I (one) position, namely Aggressive, with a strategy of mitigating COVID-19 alert in ecotourism services, coaching and community assistance, make policies and special services for COVID-19, create new innovation programs and infrastructure, build cooperation in the fields of service, tourism business, and environmental security as well as form environmentally conscious and conservation organizations.

Formulasi Strategi Layanan Asuransi Pertanian Menghadapi Perubahan Iklim

Climate change is a global issues including in Indonesia. The agricultural sector is the most potential suffered by climate change. This research wants to identify the determinants that influence the supply of agricultural insurance products. The focus of this research complements the analysis of the insurance market, especially from the supply side. A quantitative method was choosen to analyze the primary data. We obtained the data by interviews with respondents who understand the problems of the insurance market. After the data collected and verified, we analysed the data using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE), as well as SWOT analysis and QSPM analysis. The results show that insurance companies must have excellence in mastering information technology, qualified human resources, and always willing to adapt to new challenges.

Analysis of MSME Marketing Challenges in Showing Its Existence Towards Export Scale Case Study on AMMIC

The challenge of export-scale marketing carried out by MSMEs that can increase sales and increase competitiveness with the SWOT analysis method in the AMMIC business (Association of Creative Mandiri Partners). The selection of the location of this research was carried out by looking at the development of MSMEs in the current era, the growing development of MSMEs in Indonesia, the business actors dared to take opportunities and decisions by exporting their products abroad aimed at developing the economy and introducing local products. The analysis used to determine the marketing challenges of MSMEs on an export scale in the AMMIC business (Association of Independent IKM Creative Partners) includes evaluation of internal factors, evaluation of external factors, IFAS matrix, EFAS matrix, SWOT matrix and Grand Strategy matrix.

Analisis Strategi Bisnis Pada Perusahaan Layanan Internet Fixed Broadband Menggunakan Matriks IFE-EFE-IE

The Covid-19 pandemic has had a significant impact on all community activities, one of which is the change in communication patterns that have been using face-to-face activities now switch to using technology devices to communicate remotely, so this has encouraged fixed broadband internet service providers to compete to provide excellent quality service to their customers. . The purpose of this study is to provide appropriate recommendations regarding business strategies that fixed broadband internet service companies can implement through analysis of the IFE-EFE-IE matrix. The research design used is quantitative through respondent data collection (survey) of 55 people who use fixed broadband internet services calculated using the Expert Choice application version 11. The data obtained were analyzed using the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation Matrix ( EFE), and the Internal-External (IE) matrix. The study results suggest that the business strategies for fixed broadband internet service companies that can be implemented are market penetration strategies and product development strategies.

COVID-19 control management in central corona hospitals using SWOT and QSPM matrices: A case study in Kashan central hospitals

Background: During the COVID-19 pandemic, hospitals have been the most important centers for the virus spread. Therefore, this study aimed to evaluate the management of infection control in central corona hospitals in Kashan using the quantitative strategic planning matrix (QSPM) matrix. Methods: The existing documents studied the strengths, weaknesses, opportunities, and threats of the organization identified by environmental health experts. The internal and external factors were identified as internal factor evaluation (IFE) and external factor evaluation (EFE) matrices, respectively, then, prioritized and weighted. In the next step, the SWOT matrix was formed and the type of used strategy by the organization was determined, and solutions to improve the current situation were presented by experts. Finally, the attractiveness table was compiled and weighted using the QSPM method to prioritize the proposed strategies. Results: After identifying 25 strengths, 28 weaknesses, 15 opportunities, and 13 threats, weighting was performed, the final score for internal and external factors was 2.6475 and 2.3825, respectively. The final strategy for implementing COVID-19 disease control in the studied hospitals was the Conservative Strategy (WO). Based on this, six control strategies were presented. The priority and attractiveness of each strategy were evaluated using the QSPM matrix. Finally, the strategy of "structuring the system and providing and upgrading the equipment and infrastructure facilities" was implemented as a priority. Conclusion: According to the results, the combination of SWOT (Strengths, Weaknesses, Opportunities, and Threats) and QSPM methods can play an efficient role in identifying and evaluating the factors affecting the management of the COVID-19 pandemic in hospitals and further developing and prioritizing control strategies for this infectious disease.

ANALISIS LINGKUNGAN DALAM PERUMUSAN STRATEGI PEMASARAN

Lulaya Shop is an online shop engaged in fashion business focusing on females. Business competition especially in fashion in Situbondo regency has urged the shop to create an accurate marketing strategy. The objective of this research is to identify the company’s internal and external factors and to obtain a marketing strategy that suits the business’ internal and external factors. The data of this qualitative descriptive research was obtained from interviews with the shop’s oner and two customers, as well as from observations and documentation. In this study, matrices of Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Strength, Weakness, Opportunities, Threat (SWOT), Internal External (IE), and Quantitative Strategic Planning Matrix (QSPM) were used. Based on the analysis, the most appropriate strategy for Lulaya shop is market penetration. The business can market their product through Shopee, can use Instagram more extensively, promote their products through Instagram Ads, improve their skill in design for better products and more attractive social media feeds, enhance the quality of their products, take partners to reach wider spectrum of customers, sell new products such as kids wears since their market are females who are also mostly mothers who also think about the children’s clothes, and hold discount and member card programs.

Analysis of Digital Optimization Strategy at Al Eiman Royal Hotel Madinah during Pandemic

This research aims to analyze digital optimization Al Eiman Royal hotel, to analyze decision-making efforts are to deal with problems that arise during the pandemic. It also to see the digital optimization strategy carried out by hotels in Madinah during the pandemic. Data analysis source by searching, collecting data by conducting observations and interviews and then making conclusions so that they are easy to understand. The interview technique that will be used is a structured interview. The various data obtained are then processed and analyzed using the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), TOWS Matrix, and IE Matrix to conclude the strategies that have been carried out and inputs that can be used by Al Eiman Royal Hotel as a reference for optimizing the implementation of digital strategies during the pandemic. According to the research result, the IFE and EFE matrix with a total weight of 3.45 for IFE and 2.51 for EFE puts the hotel is in a Growth Stability position with a strategy to keep and maintain the existing market while being able to develop with new types of services also can formulate strategic options for hotel directions using the TOWS matrix.

Strategi pengembangan agrowisata jeruk petik sendiri di Kecamatan Merek Kabupaten Karo

Agrotourism is a series of tourism activities that develop agricultural activities as the main target of tourism. Agritourism covers various aspects of agriculture, including natural landscapes, agricultural activities, diversity in agricultural production, agricultural technology, and agricultural customs prevailing. The research purpose was to analyze and identify internal and external factors and develop appropriate strategies for orange self-picking agrotourism. The research was carried out in orange self-picked agrotourism in Merek District, Karo Regency, North Sumatra Province purposively. The research sample was 40 samples. Data analysis was carried out using the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation) matrix, SWOT matrix, and AHP (Analytical Hierarchy Processes). The research results determined the 12 internal factors and 12 external factors. In addition, there were 13 strategies for developing the orange self-picking agrotourism.

Business Model Development Strategy for Frozen Food Micro-Businesses in The New Normal Era (Case Study: CV XYZ)

The limitation of community movement in the new normal era has changed consumer behaviour to frozen food products, and digital marketing has been used to carry out a transaction. CV XYZ, a company that produces frozen food, must optimize the existing opportunities and utilize its strengths. The high level of social hygiene and the increasing demand for food integrity has become a challenge the company is facing today. Other than that, the company is now facing several obstacles on product development and channel limitation. Therefore, this research is aimed to identify the business model available, develop an alternative business strategy and create a new business model innovation. The data sources are from primary and secondary data; the primary data are observation, interview, FGD with the research experts, businessmen, and consumer survey. The secondary data used are literature studies such as journals, thesis, dissertation, economic data, and textbooks. Data processing techniques are carried out by analyzing business model canvas, SWOT, internal factor evaluation, and external factor evaluation , grand strategy, and 360° business model innovation. The result of SWOT analysis maps the company in quadrant one, which indicates the company is in high market growth and strong competitive position, so the company needs to improve its business model through BMI 360° analysis model. This model is used to help see the business activity process from creating value in the upstream until it can become the core competition downstream of a business process. Keywords: 360° business model innovation, business model canvas, small and medium enterprise (SMEs), SWOT, value

The Analysis of the Development Strategy Center of the Increased Use of Domestic Products of the Ministry of Industry

The use of the Analytical Hierarchy Process (AHP) in this study is to help determine the priorities of the strategy from a list of alternative strategies that have been produced by the SWOT matrix. List of alternative development strategy of the organization is obtained through the analysis of external factors and internal factors that affect the performance of the organization. Center of the Increased Use of Domestic Products (P3DN) the Ministry of Industry has strategic objectives to be achieved, however, based on the Annual Performance Report, there are two objectives are not achieved, namely the percentage of the value of the achievements of the use of domestic products in government procurement as well as the value of domestic products used in the process of government procurement. Regarding these conditions the board stated that Pusat P3DN need to formulate the priority strategies that can optimize the capabilities of the organization as well as improve internal weaknesses. The stages of analysis that is implemented to achieve these goals is to do the evaluation of external and internal factors of the organization, to map the position of the organization based on the IE matrix, the set of alternative strategy through SWOT matrix, determine the priority of the strategy with the approach of AHP and finally formulate managerial implications that contains the program of work to support the achievement of the priorities of the strategy selected. The priority of the strategy chosen, among others, the Increase in the implementation of the P3DN through the monitoring and evaluation of government agencies and industry in the country, the Optimization of the campaign and branding P3DN to Government Units as well as Build information systems P3DN as the basis of the work program of the organization. Keywords: strategy development, SWOT, AHP, Center of the Increased Use of Domestic Products.