Abstract
Excella coffee is one of the plantation commodities in Jombang Regency which is currently being developed as a leading commodity. This study aims to see the existing condition of the commodity and the appropriate development strategy. The results of the study show that the Location Quotient value of Excella Coffee is 1,62 in 2019 with a potential land of 8.454,32 hectares. The recommended derivative product based on the Analytical Hierachy Process method is ground coffee with a score of 0,541. The Internal Factor Evaluation matrix shows that the main strengths of commodities are distinctive flavors (0.6673) and regional specialties (0,4643). The weakness is the product has not yet known to the market (0,3121). The External Factor Evaluation matrix shows that the opportunities in the form of large market potential (0,7980) and Information Technology Development (0,8937). The existing threat is competition with other regional commodities (0,.4731). The main recomended strategies of SWOT analysis are: accelerating IG certificate (0,135), increasing product promotion (0,122), strengthening quality assistance processes (0,117), and establishing coffee farmer cooperative (0,117).
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
