Internal Corporate Communication Research Articles

Fostering strategic function of public relations corporate - communication in corporate culture practices

Background: Public relations and Culture are intertwined. Societal and corporate Culture influences public relations practices. Conversely, the existence of public relations influences organizational cultural practices and societal Culture. Regrettably, the human resource department has a more dominant role in corporate culture practices than the public relations department. It is mainly related to internalizing organizational values, while the public relations department supports the internalization program through internal corporate communication channels. Purpose: This paper examines public relations function in corporate culture practices based on stories and opinions from Indonesian communication practitioners. It focuses on three main research questions, first how and what the impacts of the existence of public relations – corporate communication to the development of corporate Culture; Second, what the functions of public relations are – corporate communication to support the building and changing corporate Culture; and third what factors influence the strategic function of public relations - corporate communication in corporate culture practice. Methods: This study employs qualitative methods through semi-structured interviews with public relations/corporate communication professionals working at different corporations and organizations. Results: Based on thematic analysis, the empirical findings revealed that cascading organizational values is still part of the human resource department’s primary job, while corporate communication is essential to echoing the key message. Determining the appropriate communication channels and corporate language is critical to ease misunderstandings amongst corporate members. Finally, the digital business environment frequently invites hostile situations, and therefore strong leadership and agile organization can preserve business sustainability. Conclusion: The influence of public relations is essential to orchestrate various internal communication channels. The agile organization provides ease of organizational bureaucracy in corporate culture practices. Implications: This initial finding contributes to the field of public relations – corporate communication to provide a balanced perspective from Indonesian practitioners.

THE EFFECT OF INTERNAL BUSINESS COMMUNICATION ON THE CORPORATE IMAGE

Since it is one of the most fundamental elements of establishing a relationship, effective communication is necessary in almost all professions. Business thrives on communication since it depends so heavily on relationships between diverse people. Any type of communication is always important to business. It increases a company’s efficacy and efficiency and keeps the appropriate ratio of different strategies for projecting the ideal image. The two types of communication in business are internal and external. Communication between two organizations, as well as between a company and its clients, is referred to as external communication. Information exchange within a company is referred to as internal communication. It happens amongst co-workers as well as between employers and employees. Internal communication is therefore essential for connecting with employees, running the business, and improving the company’s reputation. No matter how big or how profitable a business is, internal communication is crucial. It significantly affects an organisation’s success, since effectively articulated strategies help enhance employee productivity, employee engagement and team collaboration. The open and transparent environment created by the communication process helps employees comprehend the company’s objective and their individual role in achieving it. It guarantees excellent employee cooperation in achieving the shared objective. Good internal communication promotes exceptional staff engagement, which in turn increases corporate performance and ensures high levels of customer satisfaction. Internal corporate communication is essential for impacting daily operations, fostering cross-departmental relationships, and, most significantly, dismantling organizational silos. It aids in creating a united culture throughout the company to enable all employees to make the best judgments. Consequently, internal communication has an impact on a company’s productivity, profitability, and overall brand image. It also influences both bosses and employees’ morale. Thus, one must create a successful internal company communication plan to engage the workforce for greater production and pay attention to their worries and anxieties over their jobs. Therefore, the paper’s main goal is to analyze internal communication tasks while concentrating on how they affect various areas of business performance. The paper is based on a critical analysis of the relevant literature, taking into account works that address the problem’s practical aspect.

Web-site of the organization as an instrument of realization of marketing communications complex

Aim. To analyze the meaning and peculiarities of the implementation of the complex of marketing communications through the website of the organization.Tasks. To characterize the website of the organization as a tool for implementing a complex of marketing communications; to consider the opportunities and disadvantages of the sites of the organization, functions and methods of analysis of effectiveness.Methods. In the present study with the help of general scientific methods of knowledge the peculiarities of the website of the organization as a tool for implementing a complex of marketing communications are considered. Shows the possibilities of analyzing the effectiveness of the site based on the definition of usability and conversion.Results. The study defines the importance of the site in the development of external and internal corporate communications. The capabilities of websites in obtaining information about consumers and creating a portrait of the target audience, the involvement of consumers, the promotion of goods (services), as well as the main disadvantages were identified. They include brand inconsistency, weak sales proposition, difficulties with downloading on mobile devices, unoriginal, uninteresting content and poor navigation. Requirements for websites are formulated and types of the latter are considered. The rating of the most visited sites in Runet and statistics of the average site conversion rate by industry. Factors influencing the usability of the site and conversion, methods of analysis and improvement of usability have been established.Conclusions. The website can act as an effective advertising and sales platform for the organization, provides the last modern ways to analyze the target audience, allows to solve the problems of formation and maintenance of the image. The site should correspond to a brand of the company, to support its positive image, to show competitive edges, to give the actual information on consumers and opportunities of interactive interaction with them. The main methods of website effectiveness analysis include the definition of usability (effectiveness and user satisfaction when entering the organization’s website) and conversion (the ratio of the number of website users who performed the target action to the total number of website visitors). Analysis of traffic at the site will develop a strategy for marketing promotion of products (services) organizations, to implement a set of marketing communications, effectively affecting the consumer.

Внутрішньокорпоративні комунікації в цифровому середовищі

The purpose of the article is to study the features of building the digitalized internal corporate communications. Digitalization has affected the economic activities of enterprises, institutions, organizations, as it has altered the «costs – profits» flows. At the same time, this was reflected in the relations of employees between themselves, also between employees and management, that is, in the internal corporate communications. The grade of importance of internal corporate communications as part of the company’s activities is determined by the practical tasks that are solved with their help: increasing the involvement and productivity of employees, organizing the information support, transferring care for employees, informing employees about the activities and development of the company, the employees’ understanding of business priorities, ensuring the efficiency of setting tasks, uniting staff in difficult situations, managing change, simplifying intercultural communications, brand promotion, etc. Internal processes in the banking sector have the greatest potential for digitalization. Therefore, it has been suggested that the results of assessing the quality of internal corporate communications in banks can be assigned to their quality in the digital environment. According to the results of the survey of employees of the banking sector, the quality of internal corporate communications in the digital environment is high and amounts to 90-100%. At the same time, bank staff also pointed to the potential for their improvement, in particular: overcoming management’s detachment from staff needs, reducing the risk of spreading rumors, increasing satisfaction with means of communication.

CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation

There seems to be consensus amongst scholars that reputation management rests on a foundationof corporate communication, and it is moreover believed that the chief executive officer (CEO) isthe perceived owner and defender of an organisation’s reputation (Hutton, Goodman, Alexander& Genest, 2001: 248 and Gonring 2004: 12).Since corporate reputation and values instilled through internal corporate communication reverberateoutside organisations (Roberts, 2004), the CEO should utilise internal corporate communicationeffectively to enhance his/her and the company’s reputation among employees as a stakeholder.The research problem that prompted this research has, therefore, been formulated as: Does theinternal corporate communication programme of the CEO of the ABC Group have any significancefor middle management employees’ perception of the reputation of the organisation? The aim ofthe study is to illustrate the link between the internal corporate communication programme of anorganisation's CEO and middle management employees' perception of the reputation of theorganisation.A pragmatic research approach was adopted for this study, and two communication theories – thesystems theory and in particular the interrelatedness aspect thereof, and the flow of informationaspects of the information theory (Bowers & Courtright, 1984: 23) - were used as the conceptualpremise of the study. Based on the fact that the nature of the study is interpretative, a combinedqualitative-quantitative research approach was employed for the collection, analysis and representationof data. The study concurs with the finding that the internal corporate communication programmeof the CEO of the ABC Group does in fact have significance for middle management employees’perception of the reputation of the organisation

A Text Classification Methodology to Assist a Large Technical Support System

Text-based tools for reporting technical issues and receiving support are widespread in commercial applications, such as customer services and internal corporate communication. Past issues recorded in such systems may provide valuable knowledge for better handling future interactions. Nevertheless, the predominance of short messages and the presence of specific domain subjects constitute additional challenges. In this work, we aim to build an assistant for a system operating in a large company that provides asynchronous services for technical support. It is known that some repetitive technical issues can be handled with simple standard messages, named <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">templates</i> . Thus, we propose a modular pipeline based on natural language processing and machine learning algorithms to enable raw text processing, feature extraction, and supervised learning to recommend suitable templates from a given textual description of the incoming issue. In a real-world scenario, the proposed pipeline achieved an average accuracy of 72.7%, a promising result for a setup with 9 classes and few labeled training instances. Moreover, a <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">post hoc</i> analysis shows how our methodology is able to correctly identify the words more closely related to the corresponding templates.

Talent agility, innovation adoption and sustainable business performance: empirical evidences from Indian automobile industry

PurposeAlthough Industry 4.0 has created a digital disruption in the business world, there is a huge demand for competent personnel to adapt to innovation in a highly volatile environment. This study aims to develop a conceptual framework on innovation adoption, thus creating a sustainable business performance in the Indian automobile industry.Design/methodology/approachA sample of 272 employees working in the Indian automobile industry was empirically tested to examine the hypothesized relationships. The proposed relationships were further tested using structural equation modelling (SEM) with AMOS 26 software.FindingsResults highlight that knowledge management, climate for innovation, learning agility and internal corporate communication positively affect innovation adoption. Perceived innovation characteristics also have a significant relationship with innovation adoption and sustainable business performance. Furthermore, innovation adoption has a positive relationship with sustainable business performance. However, ambidextrous leadership has a non-significant relationship with innovation adoption.Research limitations/implicationsThis study was confined to the Indian automobile industry, which restricts its generalizability. Thus, future research can be conducted in other sectors and country contexts.Practical implicationsThe paper provides valuable insights to practitioners, HR professionals and managers to develop an agile talent who quickly adapts innovative practices to deliver desired results. Organizations must incorporate digital leadership style, robust knowledge management, climate for innovation, learning agility and corporate communication into their talent development practices that further enhance strategic capabilities and lessen expenditures.Originality/valueThis paper provides a holistic framework of innovation adoption in the Indian automobile industry to attain sustainable business performance.

Voice Quality Assessment of SIP-PBX Softphone Extension in 3G Cellular Service Environment

Voice Communications is still playing important role in business activities. Large companies generally use PBX to handle corporate communications both internally and externally. PBXs have rich features that can fulfil corporate voice communications requirements. Internet changed the corporate communications importance from voice centric to data communications. Intranet becomes the strategic data infrastructure for internal communications and its connection to Internet is an absolute must to have global reach. Voice over IP (VOIP) is the technology that capitalizes the ubiquitous presence of data network in corporates. VOIP provides efficiency in business communications. Naturally, traditional PBX evolves to IP-PBX that use data network which is currently based on TCP/IP for certain connections. The acceptance of SIP (Session Initiation Protocol) as the protocol for VOIP resulted in improvement of IP-PBX to become SIP-PBX. One of the SIP-PBX that is Open Source is called Asterisk. It has rich features found in high end corporate PBX. In this research Asterisk is used as the basic PBX for small corporates in fulfilling corporate voice communications. Sometimes small companies have to operate in locations that have no proper and reliable fixed or cable infrastructure for Internet connection. The only economic viable choice is 3G or 4G cellular service. The problem is whether the service quality is suitable. ITU has recommendation for planning of telephony transmission quality. The parameter is known as MOS. The recommendation shows detailed variables to reach the MOS. Based on the ITU recommendations; this research provides a novel technique to quickly assess the voice quality of internal voice corporate communications using SIP-PBX that is located in the Internet. The data used for evaluating MOS can be directly obtained using Wireshark as the tool. The resulting MOS used only to assess whether the 3G or 4G service in that particular location is suitable for small corporate communications or other solution should be found. This research result showed that based on MOS, 3G access line quality is inadequate for VOIP based voice communication.

Kurum İçi İletişimin Kurumsal Bağlılık Üzerine Etkisi ve Bir Kamu Kurumu Uygulaması (The Effect of Internal Corporate Communication on the Organizational Commitment and Application of the Publıc Institution)

Purpose – The most important tool for institutions to achieve their goals and strategies, is the humanresource with high corporate commitment that has adopted these goals and strategies. Therefore, today'shuman resources management follows policies aimed at employing highly committed employees with anemployee-oriented management approach. To enhance commitment of employees and provide them tocontinue to work at the organization, an effective internal communication policy needs to be maintained. This research was conducted to determine the effect of internal communication in a public institution oncorporate commitment. Design/methodology/approach – Questionnaire was used as a measurement tool in the study. Thepopulation of the research is 3743 corporate employees. Various title groups were not included as they wereoutside the scope of the study. For this non-homogeneous population, it was determined that the samplesize should be at least n = 349 people by calculating with 5% sampling error at 95% confidence interval. For the questionnaire applied via an online system in electronic environment, no sample was selected fromthe universe, it was aimed to sample the universe with voluntary participation by sending the link of thequestionnaire via e-mail. In this way, 652 people filled out the questionnaire completely, and a sufficientsample size was obtained that the research findings could generalize with a 95% confidence interval and 5% sampling error. SPSS 20.0 statistics program was used to analyze the data. Findings – As a result of the research, it was found that internal communication elements are an importantpolicy tool in increasing employee engagement in public institutions. Discussion – Considering the impact of internal communication on corporate commitment, suggestionswere made on what can be done in Human Resources management for internal communication policies.

Peculiarities of the modern approach to the consideration of internal (Corporate) communications

The article reveals key points and importance of internal (corporate) communications, defines the specificity of the modern approach to the consideration of their role in the development of the company. All concepts are necessary to form a general idea of the essence, meaning and role of internal corporate communication. Outlining general approaches to the conceptual notions, we can point out that the "internal communications" should be understood as part of the overall communication flow between employees of the company, the content of which consists of information of a rational-emotional nature, which is exchanged according to the principles of corporate ethics and culture, in order to form corporate identity and loyalty; to implement and to develop corporate cultural standards.

Peculiarities of the modern approach to the consideration of internal (Corporate) communications

The article reveals key points and importance of internal (corporate) communications, defines the specificity of the modern approach to the consideration of their role in the development of the company. All concepts are necessary to form a general idea of the essence, meaning and role of internal corporate communication. Outlining general approaches to the conceptual notions, we can point out that the "internal communications" should be understood as part of the overall communication flow between employees of the company, the content of which consists of information of a rational-emotional nature, which is exchanged according to the principles of corporate ethics and culture, in order to form corporate identity and loyalty; to implement and to develop corporate cultural standards.

Studying the organizational structure effectiveness on the basis of internal communication analysis

Digital technologies are changing corporate communication due to the opportunity to make contact via e-mail, social networks and messengers, which leads to the transformation of a company’s organizational structure. At the same time, the organizational structure should guarantee the effective implementation of communicative functions. Methodologically, the research relies on organizational theory when declaring communication to be one of the main functions of an organization that allows managing the organization and ensuring low transaction costs of internal communications. The present article aims to assess the possibility of using traces of internal corporate communication to gauge the organizational structure’s effectiveness. The authors adopt statistical and mathematical methods, such as the construction of a communication graph, clustering and comparative analysis. We process server data on intra-domain communications of the organization, build a communication graph, and evaluate various parameters reflecting its stability and flexibility and influencing the organizational structure’s effectiveness. Based on the proposed indicators, the study assesses the level of communication efficiency of each element of the company’s structure. The results of the research exploiting non-traditional sources of information and approaches allow us to evaluate the correspondence between the organizational structure and the cluster structure of communications, as well as the sustainability of internal and external communication of each element.

Authentic leadership and meaningfulness at work

PurposeThis study aims to examine whether, how, and when authentic leadership shapes followers' perceptions of meaningfulness at work. Using authentic leadership theory, we posit that authentic leadership leads to more favorable perceptions of Corporate Social Responsibility (CSR), which, in turn, results in enhanced experiences of meaningfulness at work. In addition to studying authentic leadership as a driver of CSR perceptions, and hence meaningfulness, we also examine if followers' attributions of self-centered motives to organizational engagement in CSR moderates the above relationship.Design/methodology/approachIn all, 368 employees from Indian IT industry participated in the survey. Data were analyzed using Process (Hayes 2013) in SPSS.FindingsResults supported the hypothesized moderated mediation model by revealing that attribution of self-centered motives undermines the positive impact of authentic leadership on CSR perceptions, and, subsequently, meaningfulness.Practical implicationsBy presenting CSR as a source of meaningfulness at work, this study establishes CSR as an important tool for fostering employee well-being. The internal corporate communication should emphasize how CSR activities of the organization represent core organizational values and organization’s genuine concern for the society.Originality/valueThe study adds to the leadership literature and integrates it with a divergent discipline of CSR by signifying the role of authentic leadership in the CSR process. By presenting a refined analysis of CSR in a developing country, this research expands the understanding of the expression of CSR in markets outside the developed core.

Employee engagement: A study of survivors in Indian IT/ITES sector

This study aims to develop a conceptual framework of employee engagement in downsized organisations and further investigate its association with employer branding. A sample of 220 middle managers of Indian IT/ITES companies was selected. Structural equation modelling was used to evaluate the hypothesised model. Results indicate that internal corporate communication, knowledge sharing, continuous learning, intrapreneurship, and perceived communication satisfaction are positively associated with employee engagement. Employee engagement is also positively associated with employer branding. However, resonant leadership is negatively associated with employee engagement. The current study will help practitioners redesign their employee engagement practices to build a strong employer brand.

Overcoming destructive deviance: propositioning an integrated conceptual framework

Purpose This study aims to provide a review of antecedents of destructive deviance and classify them into three levels, namely, personal, interpersonal and organizational level in the proposed integrated conceptual framework. Furthermore, it proposes three levels of interventions to prevent or modify destructive deviance. Design/methodology/approach Systematic literature review of the past 23 years was carried out for the current study to identify the antecedents of destructive deviance. Findings This study proposes an integrated conceptual framework incorporating three levels of antecedents and interventions for overcoming destructive deviance. Findings classified the antecedents of destructive deviance into three categories, namely, personal, interpersonal and organizational level variables. Similarly, the proposed interventions were classified into three levels, namely, individual (employee resilience, mindfulness), interpersonal (mentoring, peer support) and organizational-level interventions (talent management, internal corporate communication) that organizations should concentrate on to reduce destructive deviance and facilitate health and well-being of employees. Practical implications This study posits three-level interventions to reduce or transform negative characteristics and overcome the negative impact of interpersonal and organizational level antecedents on destructive deviance among employees. The suggested three-level interventions not only reduce the negative characteristics and transform negative behaviors but also lay a significant pavement for fostering positive emotions among employees. Originality/value This study classifies the antecedents of destructive deviance into three categories, namely, personal, interpersonal and organizational-level antecedents. Further, this study offers three-level interventions for overcoming destructive deviance among employees.

Social media and corporate communication antecedents of SME sustainability performance

PurposeThe purpose of this paper is to discuss the role of social media and corporate communication as a key success factor of small- and medium-sized enterprises (SMEs) operating in Arab world. This is a conceptual study and has shed light on the notable existing literature on these issues and particularly of Arab context. The social media has emerged as an opportunity for marketing communication, and it is the easiest cheapest way of advertising products and services. Social media provides a platform wherein a company or firm can target a diverse audience and can create an effective communication strategy. The sustainability agenda has emerged as a key as well as a sensitive issue for the global as well as local organizations. The inclusion of corporate social responsibility and incorporation of sustainability initiatives have changed the corporate landscape and merged as key determinants of business success. The social media for many firms has emerged as a major outlet of internal and external corporate communication for sustainability. The uniqueness of social media is that it not only conveys a message, rather it also provides an opportunity for direct feedback from users. This study will be helpful for practitioners, policymakers and researchers in understanding the link between social media, corporate communication and sustainable performance of the SME sector. The paper adds to the literature on the role of social media and corporate communication as a key success factor of SMEs operating in Arab world.Design/methodology/approachThe paper will highlight significant and relevant findings generated from previous scholarly and commercial research on the subject. Thereafter, the discussion will focus on the unique relationship between the social media and the Arab world in social, political, religious or cultural and economic spheres. Thereafter, the paper will progress to the central theme of the discussion, reviewing social media’s impact on the Arabian market in such areas as offering a marketing platform for the new age, being an avenue and forum for increased sales, and as a public relations front line (a benchmark of direct client communication). Ultimately, the paper will provide a succinct conclusion to the discussion.FindingsThe paper affirmed that the social media is influencing/impacting the SMEs in the Arab region in numerous ways. Findings generated from recent empirical studies, strengthened by a resounding theoretical and scholarly literature, helped identify four of the main impacts of social media on SMEs in the Arab world. These four significant impacts, as discussed in the paper, include offering a marketing platform for the Information Age, offering an avenue and forum for increased sales, giving an innovative edge to SMEs in a bid to reduce expenditures/cost and increase profitability and creating a benchmark of direct client communication in modern PR. These fours ways constitute the most significant impact of social media, as demonstrated by SMEs in the Arab world, and in many ways they are congruent with the social media impact beyond the Middle East.Research limitations/implicationsThis paper is very limited in Arab countries, and researchers could not use this study with female.Practical implicationsInformation technology and gender are linked with the usage of social media.Originality/valueThe core focus of the present paper was to provide a brief literature-based review of how the social media affects SME in the Arab world (largely in nations within the Middle East region). Not only is the social media enabling positive “societal and cultural change” in the Arab world.

Zero-Revelation RegTech: Detecting Risk through Linguistic Analysis of Corporate Emails and News

Natural language processing is a fast-growing area of data science for the finance industry. The authors demonstrate how an applied linguistics expert system may be used to parse corporate email content and news to assess factors that predict escalating risk or the gradual shifting of other critical characteristics within the firm before they manifest in observable data and financial outcomes. The authors find that email content and news articles meaningfully predict increased risk and potential malaise. The authors also find that other structural characteristics, such as average email length, are strong predictors of risk and subsequent performance. Implementations of three spatial analyses of internal corporate communication, (i.e., email networks, vocabulary trends, and topic analysis) are presented. The authors propose a regulatory technology solution to systematically and effectively detect escalating risk or potential malaise without the need to manually read individual employee emails.

Роль внутрикорпоративных коммуникаций в системе управления персоналом организации

The paper considers the influence of intracorporate communications on the organization's personnel management system. Internal corporate communications are one of the most important factors that directly affect the productivity and motivation in a company. The formation and improvement of the internal communications system and the correct usage of internal communication tools in the company's personnel management activities allow to achieve high efficiency and help build a strong HR brand.

First Things First: Teaching Data Journalism as a Core Skill

When journalists publish work based on data, they often appear to be working with secondary sources, such as leaked internal corporate communications or information derived from publicly available ...

Targeting Internal Publics During the 2014 Ebola Outbreak: An Analysis of Kaiser Permanente’s Crisis Communication Strategy

Issues management in today’s quickly changing world can be complex and unpredictable, and in the case of the spread of Ebola, carry lethal implications. Kaiser Permanente (KP) faced a potential internal crisis due to the involvement of medical staff during the spread of the disease in the United States. In addition, KP needed to ensure the safety of the patients the healthcare provider serves. This case study examines how the corporate communications team at KP in Southern California communicated the necessary messages during this crisis in the U.S. in the fall of 2014. The methodology of this case is a textual analysis of the internal corporate communications within Kaiser Permanente during the 2014 Ebola outbreak in the U.S.