Внутрішньокорпоративні комунікації в цифровому середовищі

Abstract

The purpose of the article is to study the features of building the digitalized internal corporate communications. Digitalization has affected the economic activities of enterprises, institutions, organizations, as it has altered the «costs – profits» flows. At the same time, this was reflected in the relations of employees between themselves, also between employees and management, that is, in the internal corporate communications. The grade of importance of internal corporate communications as part of the company’s activities is determined by the practical tasks that are solved with their help: increasing the involvement and productivity of employees, organizing the information support, transferring care for employees, informing employees about the activities and development of the company, the employees’ understanding of business priorities, ensuring the efficiency of setting tasks, uniting staff in difficult situations, managing change, simplifying intercultural communications, brand promotion, etc. Internal processes in the banking sector have the greatest potential for digitalization. Therefore, it has been suggested that the results of assessing the quality of internal corporate communications in banks can be assigned to their quality in the digital environment. According to the results of the survey of employees of the banking sector, the quality of internal corporate communications in the digital environment is high and amounts to 90-100%. At the same time, bank staff also pointed to the potential for their improvement, in particular: overcoming management’s detachment from staff needs, reducing the risk of spreading rumors, increasing satisfaction with means of communication.