At present, the integration of new technology clusters represented by cloud computing, big data, Internet of Things, artificial intelligence, and 5G has undoubtedly provided new ideas for investment promotion in various regions, and the investment promotion mode supported by big data has become the "new favorite" of local governments to attract investment. The investment promotion model supported by big data has become the "new favorite" of local governments to attract investment. This investment promotion model is based on the whole scenario of investment promotion business, comprehensively solving the problems faced by local investment promotion work at this stage and promoting local investment promotion work into the intelligent era. This paper introduces the construction structure of the big data investment promotion platform, compares the current situation of the application of the big data investment promotion platform, and finally provides an outlook on the future development trend and constructively proposes three new initiatives, aiming to form a new mechanism of "government coordination and promotion, platform tracking services, and market-oriented operation and management" for intelligent investment promotion.